Hoovey689

iTrader: (16)

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.

There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.

Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion

http://www.autoblog.com/2013/02/22/f...head-of-apple/

ydooby

You know how powerful the Ferrari brand is not by how much they charge for their core products (cars), but by how much people are willing to pay for their Ferrari-branded non-car-related merchandise. No other brand comes close to doing that.

Hoovey689

iTrader: (16)

They still make some fantastic cars!

BoDarville

hello kitty? i haz own storez

Fly4u

Of course virtually everyone can afford an Apple product (iPhone, iPod, etc) but most could never touch a Ferrari!

ydooby

Ferrari has many stores too (not nearly as many as Hello Kitty/Sanrio stores though). The point I was trying to make is that Ferrari's branding power shows in its ability to sell tons of products unrelated to its core business under its brand name. Hello Kitty/Sanrio's core business is to sell those accessories in Hello Kitty/Sanrio stores, while Ferrari's core business has nothing to do with that, and yet it's still able to sell tons of Ferrari-branded stuff, so it's different.