Lincoln's second, more traditional, Super Bowl commercial
02-03-13, 12:12 AM
#1
Lincoln's second, more traditional, Super Bowl commercial
Lincoln's second, more traditional, Super Bowl commercial
For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
http://www.autoblog.com/2013/02/02/l...wl-commercial/
02-04-13, 08:45 AM
#6
Lexus Fanatic
iTrader: (20)
friends said the new one is still for 'old people'. 
02-04-13, 09:16 AM
#8
Lexus Fanatic
No eruptions yet. 
I'm going to check out the new MKZ at the D.C. show this week (possibly today). I'll withhold comment on it until I do....and maybe get a test-drive later.
Besides, Paul and I get along just fine.
I'm going to check out the new MKZ at the D.C. show this week (possibly today). I'll withhold comment on it until I do....and maybe get a test-drive later.
Besides, Paul and I get along just fine.
Last edited by mmarshall; 02-04-13 at 09:27 AM.
02-05-13, 04:51 PM
#12
Lexus Champion
02-06-13, 08:42 AM
#15
Lexus Fanatic
Correct.....those are the transmission buttons.
The idea of dash-mounted tramsmission buttons is not new, though. Chrysler products used them on the three-speed Torqueflite automatic from the late 50s till 1966 (I first learned to drive on one), and some of the Edsels from the late 50s used them in the middle of the steering wheel.
I agree. Those zig-zag shifters, IMO, s**k.
The idea of dash-mounted tramsmission buttons is not new, though. Chrysler products used them on the three-speed Torqueflite automatic from the late 50s till 1966 (I first learned to drive on one), and some of the Edsels from the late 50s used them in the middle of the steering wheel.
Originally Posted by LexBob2
At least with its touchscreen gear selector it won't have a zig zag shifter