Go Back   Club Lexus Forums > General Forums > Car Chat
Sign in using an external account
Register Forgot Password?

2014 Mercedes-Benz CLA250 debuts @ NAIAS (update pg 2)

Reply
 
 
 
 
Thread Tools Search this Thread Display Modes
Old 02-04-13, 05:23 AM   #61
Mr. Burns
Lexus Test Driver
Trader Score: (0)
 
Join Date: Oct 2008
Location: Canuckistan
Posts: 1,495
Default

Quote:
Originally Posted by Blueprint View Post
The sonata and cc are CLS clones and they do well and it just proved how influential the CLS is. Only to some people on the Internetz will it matter.
Sonata and Passat are not CLS "clones". They are the same concept with their own style. The CLA is a CLS clone, and it's a Mercedes.
This ad is not displayed to registered members.
Register your free account today and become a member on Club Lexus!
Mr. Burns is offline   Reply With Quote
Old 02-04-13, 05:49 AM   #62
LexFather
Guest
Trader Score: ()
 
Posts: n/a
Default

Quote:
Originally Posted by Mr. Burns View Post
Sonata and Passat are not CLS "clones". They are the same concept with their own style. The CLA is a CLS clone, and it's a Mercedes.
Not sure if serious
  Reply With Quote
Old 02-04-13, 07:03 AM   #63
Mr. Burns
Lexus Test Driver
Trader Score: (0)
 
Join Date: Oct 2008
Location: Canuckistan
Posts: 1,495
Default

Quote:
Originally Posted by Blueprint View Post
Not sure if serious
This:

Click the image to open in full size.

Won't be mistaken for this:
Click the image to open in full size.

As much as this will:
Click the image to open in full size.
Mr. Burns is offline   Reply With Quote
Old 02-04-13, 07:06 AM   #64
Diego@Vossen
Platinum Sponsor
Trader Score: (0)
 
Diego@Vossen's Avatar
 
Join Date: Oct 2012
Location: FL
Posts: 934
Diego Alvarez
Send a message via AIM to Diego@Vossen
Default

I personally really like it, looks very nice.
__________________


Diego@Vossen is offline   Reply With Quote
Old 02-04-13, 07:22 AM   #65
Diego@Vossen
Platinum Sponsor
Trader Score: (0)
 
Diego@Vossen's Avatar
 
Join Date: Oct 2012
Location: FL
Posts: 934
Diego Alvarez
Send a message via AIM to Diego@Vossen
Default

Love this commercial. What a great looking car.

__________________


Diego@Vossen is offline   Reply With Quote
Old 02-04-13, 08:37 AM   #66
bitkahuna
resisting entropy
Trader Score: (15)
 
bitkahuna's Avatar
 
Join Date: Feb 2001
Location: Present
Posts: 45,262
Default

going to be a big hit!

Quote:
Originally Posted by Blueprint View Post
many don't give a **** about RWD. Since Acura is mostly FWD this can be another issue for them, now you can get a nice FWD Benz for the same price. The German onslaught continues....
The ES and IS co-exist fine...so the CLA will be fine in the Benz lineup...
much truthiness here
__________________
TLN #911 * Stop Global Whining
9/11- never forget
nosce te ipsum
bitkahuna is offline   Reply With Quote
Old 02-04-13, 08:45 AM   #67
GS3Tek
Lexus Fanatic
Trader Score: (8)
 
Join Date: Jan 2003
Location: so cal
Posts: 10,952
Default

Quote:
Originally Posted by Blueprint View Post
Looks great there

I think the the IS, 3, C-class etc will lose a few sales to this, many don't give a **** about RWD. Since Acura is mostly FWD this can be another issue for them, now you can get a nice FWD Benz for the same price. The German onslaught continues....

The ES and IS co-exist fine...so the CLA will be fine in the Benz lineup...
Definitely looks great!

I would never get a c class, but this, I can see myself getting one.
The ugly *** bath tub 1 series has no chance against this
GS3Tek is offline   Reply With Quote
Old 02-04-13, 11:49 AM   #68
bitkahuna
resisting entropy
Trader Score: (15)
 
bitkahuna's Avatar
 
Join Date: Feb 2001
Location: Present
Posts: 45,262
Default

Quote:
Originally Posted by GS3Tek View Post
The ugly *** bath tub 1 series has no chance against this
you can never underestimate the public.
__________________
TLN #911 * Stop Global Whining
9/11- never forget
nosce te ipsum
bitkahuna is offline   Reply With Quote
Old 02-04-13, 12:00 PM   #69
PhilipMSPT
Cycle Savant
Trader Score: (5)
 
PhilipMSPT's Avatar
 
Join Date: Jul 2005
Location: In rehab...
Posts: 20,879
Default

That was a good commercial.
__________________
TLN # CDXLVIII, Supreme Chief Justice
"99 percent of people would soil themselves on it in 1st gear. Thatís why most people drive cars." -- HFL

Lexus (you know...), Ducati Multistrada 1200
PhilipMSPT is online now   Reply With Quote
Old 02-05-13, 06:51 AM   #70
Infra
Lexus Test Driver
Trader Score: (1)
 
Join Date: Jun 2006
Location: TX
Posts: 1,007
Default

Quote:
Originally Posted by Mr. Burns View Post
This:

Click the image to open in full size.

Won't be mistaken for this:
Click the image to open in full size.

As much as this will:
Click the image to open in full size.
That's like complaining someone might mistake a C class for an S class, or an A4 for an A8, or a 3 series for a 7 series, or an IS for an LS.

I mean, it's same brand. It looks like it's from the same brand. Duh.
Infra is offline   Reply With Quote
Old 02-05-13, 08:14 AM   #71
Mr. Burns
Lexus Test Driver
Trader Score: (0)
 
Join Date: Oct 2008
Location: Canuckistan
Posts: 1,495
Default

Quote:
Originally Posted by Infra View Post
That's like complaining someone might mistake a C class for an S class, or an A4 for an A8, or a 3 series for a 7 series, or an IS for an LS.

I mean, it's same brand. It looks like it's from the same brand. Duh.
Yes but the A8 and S-class do not sell on their styling on the same level that the CLS does. You buy a CLS for the unique and standout styling. Now every kid with $30k has pretty much that exact same design (read: not four door coupe style design, but exact design), and your $70k CLS is no longer rare so to speak.
Mr. Burns is offline   Reply With Quote
Old 02-05-13, 09:33 AM   #72
GS3Tek
Lexus Fanatic
Trader Score: (8)
 
Join Date: Jan 2003
Location: so cal
Posts: 10,952
Default

Quote:
Originally Posted by bitkahuna View Post
you can never underestimate the public.
True. Now where's that picture of a turd with a bmw on it???

Quote:
Originally Posted by Mr. Burns View Post
Yes but the A8 and S-class do not sell on their styling on the same level that the CLS does. You buy a CLS for the unique and standout styling. Now every kid with $30k has pretty much that exact same design (read: not four door coupe style design, but exact design), and your $70k CLS is no longer rare so to speak.
and this is what you call brand dilution.

heck the slk front is almost the same the SL
GS3Tek is offline   Reply With Quote
Old 03-04-13, 03:46 AM   #73
GS69
Lexus Champion
Trader Score: (0)
 
GS69's Avatar
 
Join Date: Dec 2005
Location: NC
Posts: 2,521
Lightbulb Price


As Mercedes-Benz's U.S. marketers brainstormed in 2009 about how to attract youthful buyers with a compact sedan then being developed, it quickly became clear what they needed most -- an un-Mercedes-like sticker price.

Something, say, less than $30,000.

That's what the marketing team wanted and that's what it got for the front-wheel-drive CLA that arrives in showrooms this fall. But it meant jumping through a series of hoops to persuade Daimler executives in Stuttgart.

"From our earliest product concept, when they asked us, 'Where does it need to be?' we always said $29,900,'" said Steve Cannon, CEO of Mercedes-Benz USA. "We wanted to shock people."

And that's pretty much what they did last month in a 30-second Super Bowl commercial that proclaimed the price in big, bold numbers.

Still, it was a 3-year effort to get Germany to agree not only to price the sedan at $29,900, before the $925 shipping charge, but to announce the price so long before it goes on sale in September.

"It was a phenomenal accomplishment that we ended up with the pricing we asked for,"
said Cannon, who was head of marketing when discussions on the subject began in July 2009.

"Germany knows we are trying to open our brand and we are trying to get younger buyers," he said. "You can have great styling that speaks to them. But if you do not bring your transaction price to the point where they can reach your brand, you aren't going to accomplish your objective."

The CLA, a sedan with coupe styling, is the 1st of 3 compact fwd vehicles that Mercedes will offer in the United States. The GLA compact crossover goes on sale in August 2014 and the B-class electric sedan debuts in early 2015.

But the CLA is regarded as the halo car at the bottom of its range.

"We said, 'Here is the opportunity with one car to redefine the perception of the Mercedes-Benz brand,'" Cannon said. "People always put us up into this stratosphere. We are associated with the S class and heads of state."

U.S. team members knew they needed a significant price gap -- at least $5,000 -- between the CLA and the C-class sedan so there would be no cannibalization, said Bernie Glaser, Mercedes-Benz USA marketing boss.

The 2013 C250 sedan, Mercedes' current U.S. entry car, is priced at $36,275, including shipping. Typically equipped, the average transaction price for the C class tops $40,000, Glaser said. The average C-class buyer is 51 years old with a household income of $137,000.

With the CLA, Mercedes wanted to aim at 30- to 40-year-old buyers.

In 2010, a few influential U.S. dealers were flown to the Mercedes design studio in Irvine, Calif., for an early look at the CLA. It was unusual for Mercedes to let dealers see a product so early but management wanted their support in the pricing talks with Germany.

Getting dealer input


"The feedback we got was that Stuttgart was concerned about cannibalization of the C class," said Joseph Agresta Jr., president of Benzel-Busch Motor Car Corp. in Englewood, N.J., and chairman of the Mercedes dealer council. "There was always a concern about dilution of the brand."

He said the dealers "all agreed the [lower] price point was not an issue for us."

But the dealers wanted the CLA to come standard with advanced safety and collision-avoidance features, a luxurious interior and the latest entertainment and communications system, Agresta said. The ability to go online and link smartphone applications is especially important to the young buyers Mercedes was targeting, he said.

For nearly 2 decades, Mercedes-Benz USA had rejected selling the small European A and B class in the United States. But with Mercedes' new generation of fwd cars, the U.S. executives felt they had stylish vehicles that would appeal to Americans.

Still, Cannon and his team had plenty to do. They had to show Stuttgart that a lower entry price would bring in more buyers and retain them as their income grew.

Cannon shot down concerns about customer loyalty by citing the numbers. Mercedes' loyalty rate was 58.6% last year, the highest among luxury brands, according to R.L. Polk & Co.

He said much of the back-and-forth with Stuttgart dealt with the price needed to attract a certain volume. But with the CLA "there was also a brand discussion -- the brand opportunity."

The U.S. team had something else going for it: The CLA would be built in a new factory in Kecskemet, Hungary. Labor costs in Hungary are lower than in Germany, where the previous generation A and B class were made. Also, the new factory will make several models using a new flexible architecture.

"It made a big difference," Cannon said. "Without that we would not have been able to do it."

And the U.S. team had some clout at the Hungary plant, too. They wanted a big piece of the CLA's annual production. Initially the factory will make 150,000 vehicles a year and likely double output to 300,000 units annually by 2015.

Beyond a niche

Cannon won't say how many CLAs Mercedes-Benz plans to sell annually in the United States but said it will be more than a niche vehicle.

In October 2012, Cannon and Glaser went before the Mercedes-Benz management board to present the business case with projected volumes. They had the support of Joachim Schmidt, Mercedes-Benz board member for sales and marketing.

Mercedes-Benz USA pitched the $29,900 price with the assumption that the average transaction price would be between $33,000 and $35,000 compared with $42,000 for the C class, Cannon said.

The price will break a psychological barrier, have "a wow effect," Cannon said. "And it is a double-wow effect when you look at the sheet metal."

The U.S. team proposed a CLA with standard features such as collision control, a 7-speed automatic transmission and power seats so that "people who step into this realize it isn't a stripper car," Cannon said.

The board signed off on pricing in late October 2012.

In November, Stuttgart agreed that Mercedes-Benz USA could announce the price in the Super Bowl commercial.

"For us that was a huge victory, to get the price point that we wanted,"
Cannon said. "We don't always win that battle -- sometimes production or content costs are higher and we make compromises along the way so that the price we settle on is actually higher. This time, we got exactly what we wanted."
__________________
In the Family's Collective Garage:
2006 GS300 & 2007 GX470
GS69 is offline   Reply With Quote
Old 03-04-13, 03:51 AM   #74
spwolf
Lexus Fanatic
Trader Score: (0)
 
Join Date: Jan 2005
Posts: 15,988
Default

price difference between A class and C class in Europe is $12k... so yes, PR talk :-)
__________________
- 07 Lexus GS350 AWD
spwolf is offline   Reply With Quote
Old 03-04-13, 06:14 AM   #75
Outrage
Lead Lap
Trader Score: (0)
 
Outrage's Avatar
 
Join Date: May 2012
Location: Pennsylvania
Posts: 728
Default

I'll be interested in how Mercedes-Benz dealers treat the new, younger, clientele. At the local dealership I was treated like garbage; and I was looking at purchasing a new E-Class.
Outrage is offline   Reply With Quote
Old 03-04-13, 06:14 AM
 
 
 
 
Reply

Tags
2014, 220, benz, cla, class, cls, coast, concept, coupe, date, forum, gonna, lsmodels, mb, mercedes, release, style

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
TMG Lexus LS (650hp) spied at the Ring ndk83 Car Chat 248 07-25-14 08:46 AM
Hyundai Previews New AG Luxury Sedan and Facelifted Grandeur / Azera Vh_Supra26 Car Chat 10 05-29-14 01:37 PM
Project - Car Wrap, 2012 FSport Bumper, LED Headlamps and Turn Signal Mirrors ahmed24 IS - Second Generation 41 04-01-14 01:01 AM
2014 VW Golf pics leak GFerg Car Chat 12 09-04-12 07:59 PM
2010 Mercedes S-class leaked (Video Clip added) GFerg Car Chat 80 05-17-09 06:19 PM

All times are GMT -7. The time now is 11:31 AM.

Join ClubLexus
Advertising


Copyright © 2000-2008 Internet Brands, Inc. All Rights Reserved
Privacy Policy | Disclaimer | Terms of Use | JOBS


Get all contact info