*Batman*

I think they are insane and are going to confuse everyone and give up strong and hard earned brand equity.

Basically all sedans will begin with Q, and all SUVs with Qx. Not clear how it will address differences in engine size.

Trexus

Holy Infiniti Q Batman...

That will confuse everyone and lose brand equity with the M, G, FX, EX and JX.

cino

iTrader: (1)

It doesn't make sense at all. Why do they have to rename the established model names like G?

PhilipMSPT

iTrader: (5)

That's gonna confuse a lot of people...

LH1

I've heard nothing about this until now. If they plan on doing this they're crazy.

LexBob2

That's going to raise a lot of Questions.

jbjones85

iTrader: (20)

hmmmmm not a good idea in my opinion.... Why get rid of a brand designation that has been around for years and that the "common person" associated with your company.... stupid IMO

LexFather

Still clueless. What a terrible decision. Does the audi CEO they hired still work for Audi lol. Q7 is pretty well known now.. Q is one of the weirdest letters to use. What about all those Infiniti forums?

GS3Tek

iTrader: (8)

Another 1 sausage different size crisis AND they're going to include hotdogs (coupe) .

Well, they did have their sedan the Q45-
And they already have the QX 56. So they're going to drop the FX, EX, and JX.....

oh never mind, this thinking out loud hurts the brain

pbm317

Kind of like Volvo.. S40-60-80 for the Sedans... XC60-70-90. Numbers don't relate to engine size

But they're giving up a lot of marketability and imagery that the G has built since the 03 RWD G35 was introduced.

TwiBlueG35

I guess Infiniti is just following what Audi is implementing as far as the nomenclature goes. For Audi, almost all the car uses the letter "A" and all the SUV/crossover use the letter "Q", and the number/numbers following the letter indicates the pecking order in the family. Now Infiniti uses "Q" and "QX". But I think it is a bad and unnecessary action.

whoster

What's branding?

Hoovey689

iTrader: (16)

Boy I was kinda hoping this was a super early April fools joke

SteVTEC

wow this would be freaking stupid. It's about as stupid as BMW splitting the coupe 3-series out of the 3-series line and into a new "4-series".

SC400-V8

iTrader: (1)

Infiniti is confusing as heck, just like Acura. Lexus has always done the tried and true method of using dual alpha and three numerics, to describe the overall nature of the vehicle, followed by the body style (coupe, sedan, cross etc) and then engine size in liters X 100.

Acura has named their cars "legend" "vigor" and them switched to 3.2 TL, 3.5 RL, and more recently dropped the engine displacement, it's all over the map.

Infiniti at least has stayed with alpha numerics... But naming all sedans with the same letter is way too similar. I call bad idea.