SNiiP3R

iTrader: (3)

I just don't see any benefit in that?!! Someone at the top of the brand with an Alzheimer's perhaps? Since, I highly doubt that this move will boost sales......

tex2670

Maybe they should bring back the TV commercials with the waterfalls, where they don't show the cars?

GiantsFan

iTrader: (9)

This is a horrible idea

wow ...

schutejame

I've heard nothing about this until now.

Fizzboy7

One of the worst automotive ideas I've heard in years. They are already a struggling company! This will only make it worse when you erase all model equity, confuse everyone, and have to start over. Just lost a lot of respect for Infiniti. If they think this is a good idea, they are no brighter than when Honda introduced the Crossturd and refused to admit it's failure. Same stupidity.

84Cressida

I'm no fan of the Crosstour, but I don't think anybody at Honda thinks it's a success, and they're certainly not going to admit it's a failure and an atrocity while they're still trying to sell it. Maybe in 5-10 years after it's long dead and in a candid interview, maybe, but not now.

84Cressida

I think it's pretty interesting now that both Acura and Infiniti have gone through major branding changes and that most would agree that they are for the worse. Thankfully, I don't see Lexus being this dumb, especially with the equity cars like the LS and ES have.

Fizzboy7

All one has to do is look at the disasterous identity crisis Lincoln is going through with all their models beginning with "MK." Infiniti's plan is identical. I just can't stop thinking about how dumb CEO's can be. With moves like this, ANYONE can run a car company.

xsh0tya

AMAZING^!!!
Lets see if this does boost sales and they know something we don't but I think this was a terrible idea.

Outrage

I'm getting tired of alpha-numeric naming schemes. I know they are chosen to put the focus on the brand and not the model but it's getting to be a pain to remember them all. Not only that, it's nearly impossible to use many combinations for fear of getting sued. For example, the Mercedes-Benz ML-Class was originally to be named the M-Class but BMW threw a fit as that was too close to their M-Line. Because of that, every SUV afterwards had to have a meaningless "L" post-fixed to the category letter in order to maintain consistency.

40 years from now, will people fondly remember the 3000GT VR-4, 335i sDrive M Sport, or XR4Ti,? Or will they remember the Barracuda, Mustang, or Viper?

mrraider

I'm left quite quizzical as to how to approach this quandary. But I must agree with the quorum of members, that this dilutes the quintessential identity of Infiniti.

Who can put more q's in a sentence?

BSanders22

My first thought was that Infiniti was naming their cars after Q from James Bond lol
"Do your best not to destroy it, 007..."

SC400-V8

iTrader: (1)

Not very *q*uaint. It seems the marketing manager is not *q*ualified...

bitkahuna

iTrader: (20)

qlueless

doublehh03

"I'm going to buy the G" sounds much cooler than "I"m going to buy the Q"