Hoovey689

iTrader: (16)

Land Rover to offer 16 models by 2020

The Range Rover Evoque was a bold new direction for Land Rover that proved successful, but if reports are to be believed, it is only the beginning of an onslaught of new products. According to a report from Autocar, the brand associated with both opulent motoring and rugged off-road capability is embarking on a massive lineup expansion, with the goal of producing 600,000 vehicles annually and 22 million vehicles by 2020.

In order to accomplish this, a flurry of new modes are planned, including the expansion of the Freelander (LR2) lineup and the unveiling of a new Defender family. The former will include five-seat and seven seat models, while the Defender will also roll out five-seat and seven-seat editions, but also a crew-cab pickup model. Consider our interest piqued.

The Evoque family will also grow, including an Evoque XL, Evoque convertible, and a "baby Range Rover" that would slot underneath the Range Rover Sport. This amonts to a goal of expanding the Land Rover lineup to 16 new vehicles.

Jaguar/Land Rover CEO Ralf Speth has claimed "40 new JLR product launches in the next five years," according to the report. To accomplish this, JLR is throwing 2 billion pounds a year behind this expansion. Roughly 1.8 billion pounds will go to a new Chinese production facility capable of producing 130,000 vehicles per year. The strategic location of the plant can feed the Chinese and Russian markets, which have voiced a demand for more specialized, limited edition models.

This all may seem ambitious, and perhaps even present an overlapping of models. However, if the automotive marketplace has taught us anything in the last decade, it is that there really is no such thing as too many CUVs.

http://www.autoblog.com/2012/11/08/l...odels-by-2020/

Hoovey689

iTrader: (16)

That's a lot of luxury SUVs hah

nick01

make a luxury truck thats slick looking. If I had the disposable income I would chose it over a lot of things given they built it right and gave it the durability you expect from a truck.

Hoovey689

iTrader: (16)

With the exception of the Defender, the other models LR2 (Freelander), LR4 (Discovery), Range Rover Evoque, Range Rover Sport, and Range Rover are all CUV's

trukn1

I smell a visual assualt in the makings. Just like Nissan tried to do with it's Murano, whchi was not that attractive to begin with, the convertible failed miserably. I dunno,,,I just dont think this will go well here as I don't think they have the clout with the public here to pull this off successfully. Yes, Range Rovers are loved by some here, but these people are a core group and dedicated followers, much like SAAB had. I wish them well, but I will hold judgement further until I see what they have lined up.

ashtray

iTrader: (12)

If they can price them right...It should be a great succes from first cars, to CEO's

Slvr surfr

iTrader: (1)

How many versions of the SUV/truck can you do without it being redundant? The problem i see,imo, with luxury makes is that they are goin for more volume now and not exclusivity. LR have 5 unique SUVs thats doing well. Why infringe on that with pickups and convertibles?

Hoovey689

iTrader: (16)

It's the same with the Mini line-up. It's the same with Acura sedans etc.

LovezLexus

I'm not buying anything owned by TATA motors, land rover and jaguar. Land rover use to have class back when the British actually owned it, even when BMW had it. Now they are trying to get a share in every market, but they should've sticked to the basics. Just my 2 cents.

ashtray

iTrader: (12)

Still an incredible machine though.

VTsuckah

iTrader: (1)

Weren't they already hurting in sales? 16 models in an already saturated market = bankruptcy.

Hoovey689

iTrader: (16)

^^ it's like what Jeep did a few years ago. Didn't work so well, now their trimming the fat again