Hoovey689

iTrader: (16)

Ford Edge going to Europe, will be joined by EcoSport

As part of Ford's a big European product rollout, the automaker announced that the Edge crossover will make its way across The Pond in the near future.

Hot on the heels of the Mustang announcement, Ford has stated that the Edge and all-new EcoSport crossovers will make their way to Europe. While you may be quite familiar with the Edge, the EcoSport is a compact crossover, first sold in Latin America. It has already been announced that the Fiesta-based SUV would be sold in India, and now it appears that it will come to Europe as well.

The EcoSport will slot in below the B-platform Ford Kuga (sister crossover to the Escape), which will enter the market first. The EcoSport will come within 18 months, and finally, the Edge will arrive as a "larger, more premium crossover."

According to Jim Farely, VP of global marketing at Ford, "The expanding European SUV market is a unique opportunity for Ford and lands right in our sweet spot." He went on to boast that "No other company can touch Ford's expertise, global portfolio and credibility when it comes to SUVs."

http://www.autoblog.com/2012/09/06/f...d-by-ecosport/

Hoovey689

iTrader: (16)

The EcoSport should do well. It's main competitor seems to be the Chevrolet Captiva. Both are cute-utes

spwolf

Captiva is horrible car that sells bad... it is similar to Rav4, while EcoSport is actually size lower.

Hoovey689

iTrader: (16)

Oops your right. It's nearly 16" smaller than the Captiva, which is not sold here unless by fleet sales. I actually saw one the other day on the Freeway and it looked small. Guess looks are deceiving

spwolf

i had the chance to participate in sales training *refresh* for Rav4, and we had Captiva there and it was easily apsolutely the worst new car i have ever driven compared to the competition :-).

Rest of the cars were all within 10% of each other, but Captiva didnt have anything positive... it is no wonder they dont sell it there and sales in europe are awful - Chevy is poor mans brand here so they would never be able to sell it, but Opel version isnt selling either.