American Honda today reported August 2012 U.S. sales of 131,321 units, an increase of 59.5% compared with August 2011 (an increase of 53.6% based on the daily selling rate*). The Honda Division posted August 2012 sales of 115,675 units, an increase of 57.9% compared with August 2011. Acura's U.S. August sales of 15,646 units increased 72.8% compared with August 2011.
Honda division posts strong August sales of 131,321, best August sales in 2 years
Accord posted its second best sales month of the year at 34,848 units, up 89 percent; Civic sales up 106 percent with 24,897 units sold
CR-V continues sales success at 23,877 units, up more than 44 percent
Odyssey sales up more than 61 percent from August 2011, with 12,750 units sold in August
"It's clear that demand for Honda products continues to be strong, and we're on track to post our best yearly sales results in 4 years," said John Mendel, American Honda executive vice president of sales. "Honda is finishing the summer on a high note, and there's more to come as we build momentum toward the fall launch of the all-new 2013 Accord."
RDX sets its 4th-consecutive record sales month with 2,926 units, up 156.9% compared to August 2011
MDX remains the top-selling Acura vehicle with sales of 5,549 units, up 77.5% from August 2011
The TL was Acura's best-selling sedan with sales of 3,201, up 33.2%
"Acura sales continue to show great upward momentum, led by our strong light truck lineup," said Jeff Conrad, vice president of Acura sales. "The all-new 2013 Acura RDX is a hit with buyers thanks to its increased comfort, utility and power, along with class-leading fuel economy."
*The daily selling rate (DSR) is calculated with 27 days for August 2012 and 26 days for August 2011. Year-to-date, the DSR is calculated with 205 days for 2012 and 204 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.
Subaru of America, Inc. today reported sales of 28,293 vehicles for the month of August. The company also reported year-to-date sales of 217,780, which represents an impressive 24.7 percent increase over prior year.
Sales for newly-refreshed Outback and Legacy models have increased 49 percent and 18 percent for the month respectively. Sales for the all-new Impreza -- America's most fuel efficient all-wheel drive vehicle -- have increased 150 percent year-to-date.
"Subaru is giving consumers exactly what they want – no-compromises, safe, and fun to drive vehicles," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "Our all-wheel drive SUVs and sedans are hitting the sweet spot for buyers. We are also seeing an overwhelmingly positive reception for the newly-introduced BRZ sports car and expect similar sentiment when XV Crosstrek hits the showrooms this month."
"Our strong sales are a result of Subaru owner loyalty and buyers coming to the brand for the f1st time," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. "The mix of brand loyalty and new Subaru buyers represent a healthy foundation for aggressive sales growth we expect to achieve this year."
Audi today reported record-setting August sales of 11,527 new vehicles representing a 13% increase above the previous record set in August of last year. August also stands as the 20th consecutive month of record U.S. performance by the brand with the four rings.
Sales of Audi premium category vehicles (the Audi A8, Audi A7, Audi A6, and Audi Q7) equal 32% of total August sales further demonstrating the brand’s upward mobility in the luxury sector. This was a 61% increase of premium vehicles sold. August sales momentum benefitted strongly from robust demand for the technologically advanced Audi A6 generating a 58.6% sales increase for the month and a 112.3% increase year to date.
Premium consumer interest in the newly designed Audi A4 contributed to a 21.5% increase in sales, while the newly-designed Audi A5 also increased 26.9% for the month and 9.1% year-to-date. The Audi Q7 also performed favorably with an increase of 32.1% for the month of August.
“Audi momentum in the U.S. continues unabated. Twenty consecutive months of record sales proves that the brand is on track to deliver another chart topping year,” said Mark Del Rosso, Chief Operating Officer, Audi of America. “Looking ahead, the Audi story will only improve with the introduction of the S6, S7 and S8 premium performance models.”
• August 2012 ranks as the best August in Audi of America history
• Audi A4 sales up 21.5% compared to August 2011; YTD sales grew 6.3% compared to previous period.
• Audi A5 sales up 26.9% compared to August 2011; YTD sales grew 9.1% compared to previous period.
• Sales of Audi A6 increased 58.6% compared to August 2011; YTD sales up 112.3% compared to previous period.
• Sales mix for Audi TDI clean diesel models finish the month at 56.2% for the A3 TDI and 19.2% for Q7 TDI
• For the record-setting month of August 2012, four Audi models recorded year-over-year sales increases of 20% or more, including the Audi A4, the Audi A5, the Audi A6 and the Q7 models.
• Audi Certified pre-owned sales set an all-time record of 3,366 vehicles sold, amounting to the best August in Audi history, despite the reduced inventory of available models for the program.
AUDI US SNAPSHOT --YTD--
Model Line August '12 Actual August '11 Actual Yr/Yr % change August '12 YTD Actual August '11 YTD Actual Yr/Yr % change
A3 715 764 -6.4% 4,944 4,567 8.3%
A4 3,187 2,623 21.5% 25,195 23,708 6.3%
A5 1,677 1,322 26.9% 11,411 10,455 9.1%
A6 1,569 989 58.6% 11,844 5,580 112.3%
A7 704 703 -0.1% 5,531 3,404 62.5%
A8 470 468 0.4% 3,419 3,768 -9.3%
Audi Q5 2,007 2,301 -12.8% 17,641 15,336 15.0%
Audi Q7 951 720 32.1% 6,291 6,224 1.1%
R8 46 80 -42.5% 604 762 -20.7%
TT 201 231 -13.0% 1,512 1,452 4.1%
Total Audi Sales 11,527 10,201 13.0% 88,392 75,256 17.5%
Total CPO Sales 3,366 3,170 6.2% 24,841 25,518 -2.7%
Mazda North American Operations (MNAO) today reported August U.S. sales of 22,234 vehicles, representing a decrease of 1.8 percent (5.4 percent DSR) versus last year. Year-to-date sales through August are up 11.8 percent (11.3 percent DSR) versus last year, with 185,349 vehicles sold.
Key August sales notes:
Mazda CX-5 continues to exceed expectations, posting a best ever sales number of 4,665 units in the month of August. Because of high customer interest in CX-5, the vehicle has been hampered by a lack of availability nationwide since its launch. Increased production volumes are now starting to match supply with demand.
Mazda3 saw its best August sales result since 2009, with 11,120 sales.
Excluding the CARS ("Cash for Clunkers") program, August of 2012 was the best-ever August for Mazda3.
Vehicles equipped with Mazda's revolutionary SKYACTIV TECHNOLOGY accounted for 63.0 percent of the company's total sales during the month of August.
Mazda3, with SKYACTIV TECHNOLOGY, accounted for 85.0 percent of all Mazda3 sales in August.
Mazda Motor de Mexico (MMdM) reported August sales of 1,994 vehicles, down 30.0 percent versus August of last year.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.
Toyota Motor Sales Reports 40 Percent Increase in August Sales
All-New Camry Continues to Resonate with Consumers in August
August 2012 Sales Chart
TORRANCE, Calif. (Sept. 4, 2012) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported August 2012 sales results of 188,520 units, an increase of 40.2 percent compared to the same period last year on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 27 selling days in August 2012 compared to 26 selling days in August 2011, TMS sales were up 45.6 percent from the year-ago month.
The Toyota Division posted total August sales of 164,283 units, an increase of 42.0 percent on a DSR basis from August 2011. On a raw volume basis, Toyota Division sales were up 47.5 percent from the year-ago month.
“The auto industry continued to outperform the general economy in August,” said Bill Fay, Toyota group vice president and general manager. “The driving force behind our growth continues to be strong consumer response to the new models we’ve launched over the past twelve months and the added value those vehicles represent.”
The Lexus Division reported total sales of 24,237 units in August 2012, up 28.9 percent from August 2011 on a DSR basis. Volume-wise, Lexus Division sales were up 33.9 percent compared to the same period last year.
“Bolstered by our ‘Golden Opportunity’ sales event, virtually every Lexus model enjoyed a significant sales increase in August,” said Tim Morrison, Lexus vice president of sales and dealer development. “With a strong Labor Day weekend, and our newly launched products leading the way, the momentum continues into September.”
Toyota Division passenger cars recorded combined monthly sales of 93,083 units, up 47.2 percent from August 2011. Passenger car sales were led by Camry and Camry Hybrid with combined sales of 36,720 units, and Corolla reported August sales of 24,311 units. The Prius family of vehicles posted August sales of 21,111 units.
Toyota Division light trucks recorded August sales of 71,200 units, an increase of 47.9 percent compared to the same month last year. Light truck sales were again led by the RAV4 compact SUV and Tacoma mid-size pickup truck, with monthly sales of 15,685 and 12,193, respectively. Highlander and Highlander Hybrid reported combined sales of 11,441 units, and the Tundra full-size pickup reported sales of 11,347 units.
Scion posted August sales of 7,722 units, up 111.6 percent on a volume basis over August 2011. The tC sports coupe led the way with sales of 2,378 units, up 113.5 percent, while the newly launched FR-S sports car reported sales of 1,913 units. The xD five-door urban subcompact posted sales of 1,004 units, and the xB urban utility vehicle posted August sales of 1,879 units. The all-new iQ premium micro-subcompact posted monthly sales of 548 units.
Lexus reported passenger car sales of 14,024 units, up 35.7 percent from August 2011. The ES 350 entry luxury sedan and the first-ever ES Hybrid led Lexus passenger car sales with combined sales of 7,557 units, while the IS luxury sports sedan reported sales of 2,369 units. The CT 200h premium hybrid compact posted sales of 1,472 units.
Lexus luxury utility vehicles recorded sales of 10,213 units, up 31.4 percent over August 2011. Lexus light truck sales were led by the RX and RX Hybrid luxury utility vehicle, which posted combined August sales of 8,628 units. The GX 460 mid-size luxury utility vehicle reported sales of 1,071 units, while the LX luxury utility vehicle recorded sales of 514 units.
TMS posted August sales of 28,960 hybrid vehicles, an increase of 110.1 percent compared to the same period last year. Toyota Division posted August sales of 25,400 hybrids, while Lexus Division reported sales of 3,560 hybrids for the month.
to quote what i said few month back.
the ES will cannibalize GS. it is just a much better looking car and at a lower price. again, GS has better driving dynamic, but i fear not that many Lexus customer (or customer as a general), value much on driving dynamic.
ILX is quickly approaching TSX level ( i do think ILX is right direction for Acura). RDX still making very good progress and i expect it to trump MDX at some point.
no idea TL sold that many... it is a solid vehicle that styled wrong, i guess their safety rating helped?
saw the new ES, looks nice.
the re styled RX also look a lot sharper and the sale figure shows.
the JX is simply amazing. it is a solid contender for its price.
all those amazing vehicle just makes my year end SUV purchase that much more exciting.
Look at those Toyota sales and Ford Escape sales. Escape at 28K! That is just great for Ford, they've got IMHO the best-looking compact crossover in the class. F-Series a monster as always for Ford.
Also on the GM side, looks like the Malibu is struggling. Strong month overall for GM, but both retail and fleet sales were up for them.
Camry sales at almost 37K, Corolla at over 24K *AND* Prius sales at over 21K? Absolutely unreal! Those are simply competition-crushing numbers. Only Accord came close this month to the Camry, everything else was crushed sales-wise by the Camry in the class. Altima nowhere close to Camry sales, and Camry sales were almost double Sonata sales.
Those Lexus numbers are amazing as well, over 7500 ES sales, unreal! The best part, GS sales holding strong at almost 2000, CT still doing well, and IS still holding steady at over 2000. I thought the haters said the ES would kill GS sales? Where are all the trolls and haters now who said that? RX continues to be a monster at well over 8,000 sales. ES sales alone roughly matched the sales of Acura's entire car lineup!
Another month, and Hyundai continues to lose market share. Also a big drop for Genesis sales there.
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