Hoovey689

iTrader: (16)

Has Apple's influence made white cars cool?

When you think of Apple products, what color comes to mind? If you purchased a MacBook this year, maybe gray, but for everyone else, the color that likely comes to mind is that clean white, maybe with a white Apple logo in the middle. According to a Fortune article, that prevalence may have led to a shift in popular car colors. While silver was the longtime favorite color, designers have apparently fallen for white. Says the report "Prior to Apple, white was associated with things like refrigerators or tiles in your bathroom. Apple made white valuable."

But not too fast, as the Yahoo! story that the Fortune article cites point to brown as a leading color in the modern car market. Jane Harrington, Global Color Manager for paint company PPG offered her insights on why that may be: "Think of the experience of a good coffee, good chocolate, great pieces of wood." Apparently, we associate the color brown with genuine materials and handmade luxury.

We could always do as the Yahoo! post did and cite our very own Alex Nunez: "We grew up at a time when you had all these brown cars in active use... this stuff is sort of subliminally ingrained as a feel good thing – these browns and earth tone colors."

How much does Nunez appreciate brown cars, you ask? He's only the founder of the Brown Car Appreciation Society. Hey, everyone has to have a thing.

http://www.autoblog.com/2012/08/31/h...ite-cars-cool/

FrankReynoldsCPA

Don't give Cupertino any ideas....they might start suing automakers too.

chikoo

+1. Seriously.

bagwell

Apple is seeking an injunction against car companies producing white cars.

Brian@Vossen

PDW PDW "cocaine white" has always been cool....

T0ked

iTrader: (2)

White was always a popular car color long before crapple.

onihc

iTrader: (1)

Apple employee wrote this? Isn't black and white the most popular colors and everything else is added "flavor"?

adamls2

Black for life!!

I do love my white iPad and iPhone though

spwolf

indeed... article is garbage... i have iphone and ipad and none of them is white :-)

jwong77

I remember reading somewhere that silver overtook white a few years back. Don't know if thats still the case.

Mr Johnson

I thought I read that Apple had determined a way of bending the Sun's rays around white colored objects thus causing them to retain less heat! I'm pretty sure they got the idea from Einstein but they really perfected it!

Seriously... First thing I thought of was... "Of course white cars are *cooler*..." Perfect example.

T0ked

iTrader: (2)

I don't think white has been no. 1 in several years but it has always been in the top 5 for as long as i've read these most popular color surveys.

jadu

iTrader: (42)

What the....Apple did not make white cars cool???

spwolf

silver, black, white are top 3 everywhere and they go up and down a bit.

What changed worldwide was new pearl white colors that make it look really good.

Bdubs

nothing new...white has always been popular