Lexus bought whole DirecTV channel!
08-06-12, 09:51 AM
#1
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Lexus bought whole DirecTV channel!
channel 111 is 24 hour lexus 'Golden Opportunity' advertising, over, and over, and over... 
I think they even had some corny trivia questions too. 
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08-06-12, 11:06 AM
#8
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I don't understand. Wouldn't advertising in between some popular shows be a lot more effective than advertising non-stop in a dedicated channel? I don't know about others, but I for one would never tune in to a channel just to watch commercials.
Last edited by ydooby; 08-06-12 at 11:11 AM.
08-06-12, 11:33 AM
#9
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It must not be too expensive and might catch some viewers surfing through the channels.
08-06-12, 01:29 PM
#10
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^^ i think that's right... it's cheap and you catch random surfers (like me ).
).
08-06-12, 01:52 PM
#11
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08-06-12, 02:02 PM
#12
Speaks French in Russian
In the past Directv would have a pop-up on the lower corners of the screen during a live commercial prompting the viewer to turn to that channel for more info. Or they would have an advertisement running on the channel guide. That's how I always found out about it previously. I'm sure this will be no different.
08-07-12, 08:41 AM
#14
Lexus Test Driver
A chain of chicken rotisserie restaurants around here bought a full channel where they had a loop of the video for chickens being roasted. Every once in a while, a code to input into their FB page would pop up and that gave access to discount coupons and promotions. Except for the smell, the channel had all the making of watching the real deal at a restaurant.
08-07-12, 01:11 PM
#15
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A chain of chicken rotisserie restaurants around here bought a full channel where they had a loop of the video for chickens being roasted. Every once in a while, a code to input into their FB page would pop up and that gave access to discount coupons and promotions. Except for the smell, the channel had all the making of watching the real deal at a restaurant.
