Hoovey689

iTrader: (16)

Hyundai working on "Fluidic Precision" design for next Sonata

Hyundai North America CEO John Krafcik recently told Automobile magazine that it's popular "fluidic sculpture" design language won't stand still as it evolves with Hyundai's lineup in the coming years.

"You'll see even more maturity with the new Santa Fe, and future cars will feature something we're internally calling Fluidic Precision, where the forms might be a little less extroverted," Krafcik said. "You'll see that with the next Sonata, the design of which has just been frozen."

Krafcik also confirmed that Hyundai will introduce an all-wheel-drive version of the Genesis sedan in its next iteration, which will likely be shown as a concept vehicle later this year. Furthermore, Hyundai is considering upgrading the Genesis coupe to take on the likes of the the BMW 3 Series.

And while most automakers decline to discuss future products, Krafcik pulled the Hyundai's curtain back just a little. We're more than likely going to see a premium crossover in Hyundai's future lineup, but not likely to see a convertible, minivan or pickup truck.

http://www.autoblog.com/2012/07/20/h...r-next-sonata/

Carmaker1

To think my first car was an '07 Sonata and now the design of it's successor has been approved for production. Time really flies.

KA8

iTrader: (1)

Gen coupe to compete against 3 series?? I hope they mean a turbo six engine!

mmarshall

Too often, though, "fluid" in the design means too-low rooflines, too-thick side-pillars, and too-high trunk/rear-ends...all of which can, and often does, compromise visibility, headroom, and ease of entry/exit.

The way I see it, car owners and manufacturers are going to have to decide which is more important.....looking at their vehicles, or looking out of them......same with actually getting in and out.

Mr. Burns

In other words they're toning it down.

LexFather

What it's really saying

"we will copy Porsche this time"

chikoo

I can see that...the front end is just too busy with lines

Hoovey689

iTrader: (16)

Really not a fan of the new genesis coupe front end. Looks cheaper and tackier

2011 Model


2013 Model

I8ABMR

The SUV in the background looks amazing. I am loving these new designs from KIA and Hyundai

scgt652

Hyundai has previously said they would tone down their styling because the current Sonata's edgy/bold styling hasn't been well-received in the Korean market.

Fizzboy7

Pure marketing BS. The words "Fluidic Precision" translate to absolytely NOTHING in real life. Just fancy wording to get people dazzled and thinking. Design a smart shape and you won't need to fluff it with fake words. *rolls eyes*