What do we even say about a name like Quoris? (Well, other than "What the heck?") With Kia calling its new flagship, rear-drive sedan the K9 in the Korean domestic market and the Quoris in the rest of the world, we think this promising car has the dubious distinction of having not one, but two of the worst names ever given to a new model.
Kia says Quoris is "derived from the English words 'core' and 'quality,'" but something was clearly lost in translation here, as Quoris is not only difficult to pronounce, it is utterly meaningless. Yes, we know it follows in a long line of such car names, but we doubt this is going to be seen as one of the good ones. It's not Lexus or Acura, heck, it's not even Amati.
Naming aside, the 2013 Kia Quoris should prove interesting when it launches later this year. Kia will be loading up the car with available features like full adaptive cruise control, a collision warning and mitigation system, blind spot detection and lane departure warning, and a multi-camera system similar to the brilliant Around View Monitor system from Infiniti.
But that name...
"Our decision to give this striking new sedan an unconventional name means it will stand out even further from the established crowd," said Thomas Oh, Kia's Executive Vice President & COO of the International Business Division, in a press release.
Okay then. At least Kia is making the Alphabet Game a little easier on the kids though. Finding those Q's can be difficult.
Terrible terrible name...but at least its not another useless letter/number combination.
Gotta agree with Mike on the name (Quoris), which sounds like something out of an old Latin dictionary. But even that isn't as silly as the Qashqai name that Nissan uses in Europe....or, as Mike points out, another idiotic alphabet-soup name.
With that grille, BTW, it could easily pass as a Buick. And, ironically, the last big U.S.-market Kia flagship (Amanti), actually drove and handled like a 1950's/60s-vintage Buick. It wallowed, leaned, and plowed into corners like a bowl of mush....to the point of borderline-dangerous in some situations. As for me, with my well-known like of comfort and a soft ride.....even I thought the Amanti's flabby steering system and underpinnings needed more firmness, which, for me, is unusual.
If so, I see very competitive pricing, will probably start at $28k.
Fear of the Unknown...They are afraid of New Ideas...They're loaded with Prejudices, not based upon anything in reality, but based on if something is new, I reject it immediately; because it is Frightening to Me. What they do instead, is just Stay with the Familiar. You know, to me, The Most Beautiful things in all the Universe, are The Most Mysterious.