Miami Toyota dealer tacks $7,000 onto price of Prius C
03-21-12, 01:42 PM
#16
Autoblog got a response from Toyota Corp:
*UPDATE: Toyota gave Autoblog the following statement on the matter: "While Toyota Motor Sales does not advocate mark ups beyond the MSRP, the dealers are independent business operations and though we advise against raising prices beyond suggested retail, ultimately the final price is determined in the negotiations between a dealer and the customer."
http://www.autoblog.com/2012/03/21/m...ce-of-prius-c/
My comment: Dealer would do anything they can get away with to make a buck, that's just how it is.
*UPDATE: Toyota gave Autoblog the following statement on the matter: "While Toyota Motor Sales does not advocate mark ups beyond the MSRP, the dealers are independent business operations and though we advise against raising prices beyond suggested retail, ultimately the final price is determined in the negotiations between a dealer and the customer."
http://www.autoblog.com/2012/03/21/m...ce-of-prius-c/
My comment: Dealer would do anything they can get away with to make a buck, that's just how it is.
03-21-12, 03:26 PM
#20
Lexus Fanatic
Autoblog got a response from Toyota Corp:
*UPDATE: Toyota gave Autoblog the following statement on the matter: "While Toyota Motor Sales does not advocate mark ups beyond the MSRP, the dealers are independent business operations and though we advise against raising prices beyond suggested retail, ultimately the final price is determined in the negotiations between a dealer and the customer."
http://www.autoblog.com/2012/03/21/m...ce-of-prius-c/
My comment: Dealer would do anything they can get away with to make a buck, that's just how it is.
*UPDATE: Toyota gave Autoblog the following statement on the matter: "While Toyota Motor Sales does not advocate mark ups beyond the MSRP, the dealers are independent business operations and though we advise against raising prices beyond suggested retail, ultimately the final price is determined in the negotiations between a dealer and the customer."
http://www.autoblog.com/2012/03/21/m...ce-of-prius-c/
My comment: Dealer would do anything they can get away with to make a buck, that's just how it is.
In truth, the fact that the Pruis C was marked up this high is actually good publicity for Toyota. Remember, Toyota wants/desires their cars to sell as close to MSRP as possible. This example is higher, which is good for Toyota in the long run and bad for Toyota shoppers at this particular dealer short term.
03-22-12, 05:42 AM
#21
I don't consider it shame on the dealer. I consider it shame on the people walking through the door willing to pay the mark-up. If the dealer can sell it for that price I don't see an issue with it. I think the issue is with the idiots agreeing to accept the premium and driving that "market adjustment".
03-22-12, 07:16 AM
#24
Lexus Champion
I agree. This type of thing has been going on forever. PT Cruiser, New Beetle etc., etc. As demand goes down at this dealership so will the price. Dealerships like this don't get embarrased easily.
03-22-12, 10:06 AM
#26
Lexus Champion
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Let me chime in a few thoughts here being that i worked for Toyota for almost 9 years in sales, finance and sales manager.
When the previous generation Prius had come out to the market, there were mark-ups. But in our case, youd pay a markup but actually get a product that your essentially overpaying for.
For example, they would tack on a $3995 markup BUT in return, the base prius would have Leather installed in it. It would cost the dealership approx $600 so they would make a $3200 instant profit. They were selling like hot-cakes. But this case, $7000 mark-up is absurd with nothing in return.
When the previous generation Prius had come out to the market, there were mark-ups. But in our case, youd pay a markup but actually get a product that your essentially overpaying for.
For example, they would tack on a $3995 markup BUT in return, the base prius would have Leather installed in it. It would cost the dealership approx $600 so they would make a $3200 instant profit. They were selling like hot-cakes. But this case, $7000 mark-up is absurd with nothing in return.
03-22-12, 01:30 PM
#28
pretty cool idea if you ask me.... A customer would probably not buy the car at this price, so the dealer could say "hey, you're a nice guy so we'll give you a $3,000 discount". At this point it may seem like a good deal to some, but in reality customers still end up overpaying
03-22-12, 01:35 PM
#29
pretty cool idea if you ask me.... A customer would probably not buy the car at this price, so the dealer could say "hey, you're a nice guy so we'll give you a $3,000 discount". At this point it may seem like a good deal to some, but in reality customers still end up overpaying
