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Old 02-14-12, 09:42 AM   #1
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Cool Lexus Throws Sports Illustrated Swimsuit a Curve

http://pressroom.lexus.com/releases/...?view_id=39709


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Lexus Throws Sports Illustrated Swimsuit a Curve

The Official Automotive Marketing Partner for SI Swimsuit Launch Week,
Lexus and the All-New GS Take on a Real Sports Illustrated Swimsuit Supermodel’s Curves in Its TORI 500 Campaign





As the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property, Lexus has created a multi-faceted campaign called TORI 500, showcasing an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body.





TORRANCE, Calif. (Feb. 14, 2012)—Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it—that’s something only Lexus and its all-new 2013 GS sport sedan could do with style. As the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body.

Campaign elements include:
iOS app—Available at Lexus.com/tori500 and iTunes, SUPERMODELED is a camera app allowing people to place the swimsuit model into their own photos with the click of a button.
Behind-The-Scenes Video—Two of the world’s best professional drivers, race car driver Scott Pruett and stunt driver Greg Tracy, compete on the TORI 500 track (to see who wins a victory lap with Tori in the passenger seat, visit: Lexus.com/tori500 or youtube.com/lexus).
Print and Online Components—Executions include a four-page spread in the Feb. 14 Sports Illustrated Swimsuit issue and custom tablet integrations featured on iPad, Samsung Galaxy, Xoom and Nook.

Launch Week Events—Lexus will participate in the marquee New York launch event and SI’s two Las Vegas events, SI Swimsuit On Location and Club SI Swimsuit. Additionally, the automaker is the exclusive presenting sponsor of the first-ever, two-day Beauties & Beats Music Festival, happening at The Cosmopolitan of Las Vegas, Feb. 15 -16.
“What better way to help introduce the bold new face of Lexus—the all-new GS—than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing. “With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos.”

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Old 02-14-12, 10:02 AM   #2
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Lexus Throws Sports Illustrated Swimsuit a Curve-lexus_tori500_001.jpg   Lexus Throws Sports Illustrated Swimsuit a Curve-lexus_tori500_002i.jpg  
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Old 02-14-12, 10:03 AM   #3
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nice little campaign
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Old 02-14-12, 10:08 AM   #4
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Lexus brought cool back to the GS! Tori 500. See who wins...

http://www.youtube.com/watch?v=5yAkwzVj1wE
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Old 02-14-12, 10:14 AM   #5
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I'm now downloading the app...
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Old 02-14-12, 10:19 AM   #6
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Great advertising...I love it!
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Old 02-14-12, 11:49 AM   #7
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~ Joe Z
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Old 02-14-12, 01:15 PM   #8
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Phenomenal concept. Lexus ads are really going crazy these days.

Wait so, how about me in my LFA vs Pruett in the GS for a chance at Tori? (Sadly, I'd still lose.)
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Old 02-14-12, 01:41 PM   #9
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what car was that again?
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Old 02-17-12, 08:17 AM   #10
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Was there even a car??
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Old 02-17-12, 10:06 AM   #11
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X2 ... What car??
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Old 02-17-12, 11:43 AM   #12
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For some reason, I can only see the cars, where's the Model again???
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Old 02-17-12, 01:26 PM   #13
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clever
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Old 02-18-12, 12:07 PM   #14
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great video!
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Old 02-18-12, 09:02 PM   #15
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Quote:
Originally Posted by ssis300 View Post
Was there even a car??
I don't see one lol
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