New York, NY and London, England — DRIVE, the new YouTube original channel that celebrates the culture of cars announces a launch date of January 2, 2012. DRIVE takes our audience on the road, to the races, to the factories, to the studios — and to other places car lovers have always wanted to go, but never had the chance.

Focused on telling real stories of communities around cars, trucks, and all sorts of things that go, DRIVE enlists a wide range new-media talent including hack motoring journalist Chris Harris, Matt Farah from SPEED’s The Car Show, transcontinental speed record holder Alex Roy, Mike Spinelli and Ray Wert of Jalopnik, Leo Parente from Fast Lane Daily’s SHAKEDOWN, and professional motorcycle crash test dummy Wes Siler and automotive gadfly and raconteur Jon Alain Guzik.

Watch DRIVE starting in January to activate your passion in the world of cars, performance, racing — and even plain ol’ commuting — that surrounds you. Cars may be something you need, but drive with us and you’ll never look at them the same way again.