Lexus to Reportedly Drop HS 250h Hybrid Due to Dismal Sales
#16
Lexus Fanatic
iTrader: (20)
HS is an expensive solution looking for a problem.
#18
Lexus Test Driver
I don't buy this article for a moment and I don't think the HS is going anywhere. Lexus would never dump a new model that fast. Too much was invested into it and it would be terrible to their reputation. What will likely happen is they'll drastically redesign it, making it more into the mold it should have been the first time around. There's too much at stake to drop a car after only a few years.
#19
Lexus Fanatic
iTrader: (1)
I don't buy this article for a moment and I don't think the HS is going anywhere. Lexus would never dump a new model that fast. Too much was invested into it and it would be terrible to their reputation. What will likely happen is they'll drastically redesign it, making it more into the mold it should have been the first time around. There's too much at stake to drop a car after only a few years.
I'm also not surprised the sales are so low. For the most part, it looks like a Luxury Corolla. And gas mileage wise, there's not too much of an advantage over a Corolla. But the Corolla starts at about $16k and the CT200H starts at $37k. For me, that's a huge price difference. Especially since you can add a little more cash and get the CT200h which looks way better and is more functional too.
#20
Lexus Test Driver
I agree it's flawed, not a good seller, nor a money maker, but I've never seen Lexus or it's competitors drop a new model so fast. It rarely ever happens. There are other options, like a rushed redesign, a year or two hiatus, or a complete metamorphis into something else. I feel completely killing the car would be a very last resort.
#25
Update
Just the Facts:
Toyota confirmed that the slow-selling Lexus HS 250h hybrid was dropped earlier this year.
The automaker said the new ES 300h "is not replacing" the HS when it arrives at dealers in August.
Lexus HS 250h sales plunged 73% last year to only 2,864 units, from 10,663 in 2010.
TORRANCE, California — Toyota confirmed that the slow-selling Lexus HS 250h hybrid was dropped earlier this year, but told Inside Line on Wednesday that the new 2013 ES 300h "is not replacing" the HS when it arrives at dealers in August.Toyota confirmed that the slow-selling Lexus HS 250h hybrid was dropped earlier this year.
The automaker said the new ES 300h "is not replacing" the HS when it arrives at dealers in August.
Lexus HS 250h sales plunged 73% last year to only 2,864 units, from 10,663 in 2010.
In an email response to an Inside Line query, Toyota said: "Production of the HS 250h ceased in January, 2012. Lexus continues to monitor sales for each product and we make adjustments to make sure that we meet market demand, and the discontinuation of HS was part of that adjustment. The ES 300h is not replacing HS in our lineup. It's merely part of the hybridization of many of our existing vehicles in the Toyota and Lexus lineups."
Lexus HS 250h sales plunged 73% last year to only 2,864 units, from 10,663 in 2010.
The 2012 HS 250h was priced from $37,905, including shipping. The 2013 ES 300h has not been priced.
The HS 250h featured a 147hp 2.4-liter 4-cylinder gasoline engine and an electric motor. The new ES 300h gets a slightly larger 2.5-liter 4-cylinder engine, but is expected to get higher EPA fuel-economy ratings than the HS 250h.
Inside Line says: The smaller, less-expensive CT 200h had a relatively successful launch last year and likely stole more than a few prospective buyers away from the HS.
Last edited by GS69; 05-17-12 at 09:56 AM.
#26
Lexus Fanatic
iTrader: (3)
I have said it before...give HS a hiatus and bring it back as a high performance hybrid RWD 4 door coupe to compete against the A7 and CLS. Between CT, ISh, ESh, and a possible small CUV hybrid, there is no more room for a low end hybrid.
Throw the LF-Gh and LF-LC into a blender and name the resulting 4 door coupe HS 500h
Throw the LF-Gh and LF-LC into a blender and name the resulting 4 door coupe HS 500h
#29
Lexus Test Driver
I agree, and said before, the HS has a lot of potential and should come back. There's a dozen combinations Lexus could do with a smaller hybrid sedan. The words "hybrid" and "Lexus" have worked very well together, as people want the best of all worlds nowadays.
Also, I believe Lexus should have announced this much earlier. Nearly five months have passed without letting the buying public know one of their models was gone. For the few who liked or wanted one of these, perhaps that could have enticed a few more buyers. By taking so long to announce, it makes Toyota look bad... like they were ashamed of this vehicle's failure and waited as long as possible to announce it.
Also, I believe Lexus should have announced this much earlier. Nearly five months have passed without letting the buying public know one of their models was gone. For the few who liked or wanted one of these, perhaps that could have enticed a few more buyers. By taking so long to announce, it makes Toyota look bad... like they were ashamed of this vehicle's failure and waited as long as possible to announce it.
Last edited by Fizzboy7; 05-17-12 at 01:28 PM.