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Toyota's new global design boss vows to ban the bland!

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Old 10-03-11, 06:34 PM   #46
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Vanilla sells and quite frankly I prefer vanilla than OMG ugly chocolate squirrel nuts with cow toes green mint tea leaves pizza flavored ice cream. I prefer bland to ugly, period.

The Rav-4 is a nice example of a good looking SUV. The problem is people hate Toyota and rather fap off to anything else.
you can always make a bland car look hot...add 20" staggered wheels, drop, and kit...voila, goes from bland to sick in 60 sec
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Old 07-14-14, 08:17 AM   #47
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If you want to know who's been responsible for injecting some attitude into Toyota's designs in recent years, look to Akihiro Nagaya. As a design executive and as a freelance consultant, the rockstar designer known as Dezi has styled more concept and production cars for Toyota and its Lexus brand than we would dare to count. But now he's moving to Yamaha.

According to Automotive News, Dezi Nagaya moved on July 1 to the Yamaha Motor Company as its general manager of design – a role it had never filled before, choosing to outsource most of its design work. Nagaya's Facebook page indicates he's been at Yamaha since January. We don't know at this point whether Nagaya will be responsible for the design of all of Yamaha's motor vehicles – including its motorcycles, scooters, ATVs and marine products – or just its automotive operations, but the hire comes at a time when the company has been exploring further involvement in 4-wheeled transportation.

In the past Yamaha has provided engines for vehicles like the Lexus LFA, Volvo XC90 and Ford Taurus SHO, and toyed with the idea of a supercar with the oddball OX99-11 concept in the early 1990s, but more recently embarked on a partnership with Gordon Murray Design to build the Motiv.e city car.

Because Yamaha and Toyota each own a small piece of each other and collaborate on a range of projects, Nagaya's move is being characterized as a "transfer" between partners instead of a poaching of 1 company's employee by another.
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Old 07-14-14, 08:39 AM   #48
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if correct, wasn't aware yamaha made the lfa engine. would make sense since yamaha has huge experience with screaming high rpm engines!

but that hair...
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Old 07-14-14, 08:42 AM   #49
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Yahama did not make the LFA engine. Yahama was asked to tune the acoustics, which they clearly nailed.
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Old 07-14-14, 10:58 AM   #50
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Great engineer/designer but he needs to "style" himself or at-least goto a salon.... or get some mousse..
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Old 07-14-14, 12:15 PM   #51
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if correct, wasn't aware yamaha made the lfa engine. would make sense since yamaha has huge experience with screaming high rpm engines!

but that hair...
for decades now, every Toyota sports engine has had Yamaha hands in it, at least in some capacity. Toyota is also largest non-Yamaha shareholder of Yamaha.

Toyota changed structure of their car design recently, with individual designers "owning" the project and having full responsibility for design. NX was designed like that, plus it had a team of really young designers and it shows.. no stone was left unturned there.
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Old 07-14-14, 02:17 PM   #52
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I do love me some Yamaha
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Old 07-14-14, 05:38 PM   #53
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Yahama did not make the LFA engine. Yahama was asked to tune the acoustics, which they clearly nailed.
Yamaha Co-developed the entire engine, not just the sound. It's said somewhere in LFA development video.
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Old 07-14-14, 06:05 PM   #54
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Yamaha Co-developed the entire engine, not just the sound. It's said somewhere in LFA development video.
Yamaha worked on 2000 GT... and on 2ZZ-GE, 4AGE, 3S-GE ... heck Yamaha also supplies wood trim for many Lexus vehicles. It has been working with Toyota for past 50 years :-).
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Old 07-14-14, 11:17 PM   #55
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Yamaha worked on 2000 GT... and on 2ZZ-GE, 4AGE, 3S-GE ... heck Yamaha also supplies wood trim for many Lexus vehicles. It has been working with Toyota for past 50 years :-).
I know, I'm just saying LFA engine is co-developed by both Toyota and Yamaha. Toyota and Yamaha relationship is far more than shareholder relationship. They have been working on many many sportcars together.
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Old 07-14-14, 11:17 PM
 
 
 
 
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9000, akihiro, ame, ball, bland, design, designs, dezi, dragon, fs01, lexus, nagaya, top, toyota, tracer

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