Gen Y’s Favorite Cars Are Foreign (Scion tops the list)
07-10-11, 08:47 AM
#16
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Not surprising - the cheapest, most reliable 4-door are still the trend for Gen Y. Not too difficult to comprehend. Most people in Gen Y are still driving the cars they received when they graduated high school/college (when they didn't have surplus of money to spend on more expensive vehicles). Notice the survey doesn't put the year of the car models.
07-10-11, 10:22 AM
#17
Lexus Test Driver
Don't forget that the GenY market has been the hit hard with the ugly economy.
Young, over-educated, underemployed people with the desire to get a car that exudes personality without a lofty price tag.
And since this market population has been hit, so has Scion as a brand. You can't sell stuff to people who don't have the money for such an expenditure (yet). When the economy was good, Scion sold. Now that it's sour, Scion is in a rut.
Young, over-educated, underemployed people with the desire to get a car that exudes personality without a lofty price tag.
And since this market population has been hit, so has Scion as a brand. You can't sell stuff to people who don't have the money for such an expenditure (yet). When the economy was good, Scion sold. Now that it's sour, Scion is in a rut.
07-10-11, 10:32 AM
#18
Yes, tough times for all means buying cheaper cars or keeping what you have. Yet I see many new Civics, Corollas, and Hyundais in student parking lots. I don't think Scion is in a rut because of the economy. After not having any new products for many years (problem #1), the last few new Scions have only received luke warm reviews and their styling has been called controversial (problem #2). I think that has had a hand in less sales for the brand. I simply don't see new tC's or new Scions like I once did. It's all the older ones. Putting a photo in the header showing the new tC and saying this is what Gen Y'ers are buying IMO seems off.
Scion had same model cycle like rest of the industry.
07-10-11, 01:55 PM
#19
Lexus Fanatic
Top Models for Generation Y Buyers
10. Toyota Corolla — $16,660
10. Toyota Corolla — $16,660
This is just one example, among many, why I usually don't believe (or agree with)stereotypes.
Last edited by mmarshall; 07-10-11 at 01:58 PM.
07-12-11, 03:43 AM
#22
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I call statistics shananigans. Is this number based on total sold for the demographic, or percentage of buyers in the demographic. It's a subtle but important difference, and the quoted article is very vague. Number 1 in what? For instance, brand B may sell more cars, but have a smaller percentage of the demographic. Does that mean its still #1, or does that make it number 2?
Last I checked, Scion sales were terrible compared to the competition. Also interesting is how well the Yaris and Corolla fare. It could suggest that the existence of the brand is unnecessary, and that Toyota need focus only on better cars for the market.
Last I checked, Scion sales were terrible compared to the competition. Also interesting is how well the Yaris and Corolla fare. It could suggest that the existence of the brand is unnecessary, and that Toyota need focus only on better cars for the market.
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