GM CEO: Lincoln is Over
#16
Lexus Fanatic
A new MKZ is coming, which I think will be very good for Ford. The MKZ hybrid is doing well, selling 569 units in May (compared to Caddy's only hybrid, the Escalade, 89 units in May). Sure, Lincoln may not have a V lineup, but they certainly have a nice balance of luxury, power, and efficieny going right now.
#17
Lexus Champion
Regardless what the GM CEO says (sales/marketing talk) the competition is good for car buying consumers.
Caddy appears to be going after a different dempographic than Lincoln, but in the end they'll both end up making better cars.
Caddy appears to be going after a different dempographic than Lincoln, but in the end they'll both end up making better cars.
#18
Lexus Fanatic
#22
Lexus Fanatic
Sadly, however, the new Volt's interior, IMO, is ridiculous...it is one of the rare exceptions (I just reviewed a Volt a couple of weeks ago).
#23
Lexus Fanatic
#24
Lexus Champion
iTrader: (2)
In terms of marketing, when I think Caddy, I actually think of MB, BMW, Audi. When I think of Lincoln, I think more of the older Caddys and Buick. Cadillac has done a good job or reestablishing the company's reputation. Lincoln is still confused as to where they want to belong, traditional American luxury or world class autobahn burner. Caddy has chosen the latter and Buick represents the former. Where does Lincoln want to be?
#25
What's with this guy lately? Claiming Lincoln is dead, there needs to be a dollar gas tax, the deficit is too big, GM is a long-term buy...
This guy is a joke, in a position he is in no way qualified for. GM shareholders, if there really are any, should be very scared.
This guy is a joke, in a position he is in no way qualified for. GM shareholders, if there really are any, should be very scared.
#26
Lexus Fanatic
iTrader: (3)
Meanwhile, today...
http://www.4wheelsnews.com/cadillacs...f-says-gm-ceo/
So, you trash talk Lincoln, then say that your own next generation products are sub par? Very classy sir, very classy.
"General Motors CEO Dan Akerson asserts that Cadillac’s upcoming ATS and XTS sedans will be 'competitive' in the luxury-car segment and will outperform Ford’s Lincoln but won’t be likely to beat its foremost rivals..."
So, you trash talk Lincoln, then say that your own next generation products are sub par? Very classy sir, very classy.
#29
Pole Position
I agree. It appears that the age demographic is about the same but Cadillac seems to be going after a mature audience in search of recapturing their youth. Lincoln, on the other hand seems to be going after a mature audience, period.
#30
Lexus Fanatic
In terms of marketing, when I think Caddy, I actually think of MB, BMW, Audi. When I think of Lincoln, I think more of the older Caddys and Buick. Cadillac has done a good job or reestablishing the company's reputation. Lincoln is still confused as to where they want to belong, traditional American luxury or world class autobahn burner. Caddy has chosen the latter and Buick represents the former. Where does Lincoln want to be?
IMO, once the Buick Lucerne and Cadillac DTS are gone next year, there will be NO vehicles left representing traditional American Luxury. Sadly, it will be extinct. Those who want a true luxury car beneath the Rolls/Bentley/Maybach class will have to look at a Lexus LS460, Mercedes S550, or Hyundai Equus.....non-American nameplates.
Last edited by mmarshall; 06-08-11 at 08:33 PM.
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