I8ABMR

http://www.gtspirit.com/2011/05/26/f...ns-dealership/


Starting from today Ferrari is present in India, the 58th market of the Prancing Horse, as the first dealership in the heart of New Delhi opens its doors. The Grand Opening, dedicated to the local and international medias, was hosted by Ferrari CEO Amedeo Felisa, Ferrari Commercial and Marketing Director Enrico Galliera, and Ashish Chordia, Chairman of the Shreyans Group, the Ferrari importer for the country.
The street facing the New Delhi location was panelled for the occasion with great images of the Ferrari past and present, to tell the story of the passion, the races and the style. The special preview for the medias was held in the over 500 square metres on two levels of the dealership, with the ground floor entirely dedicated to the range, and the personalization area to support the client to configure their new Ferrari. The dealership is also sided by the official Ferrari Service.

mmarshall

How many people in India are actually going to buy a Ferrari...or can afford to? Although the Indian economy and incomes are generally rising (and car-use is growing), we're still talking about a country where even a car like the Nano is out of reach for many. And some Indian cities, of course, (not to mention rural areas) are noted for their widespread slums and poverty.



Of course, even in affluent countries, Ferrari has always been (and survived as) a low-volume automaker. With their high prices and profit-margins, they usually don't need to sell a lot of cars to at least break even.

I8ABMR

In places like India there is a huge gap between the common man and the wealthy so there is money there. With the economy the way it is things will change more tens of millions over the next decade. Look at China. They are already the largest automotive market in the world. I think India's growth will mirror Chinas in the coming years ( they are a behind but like chine they are growing like mad)

Hoovey689

iTrader: (16)

congrats to India and Ferrari

spwolf

certainly... and now they have authorized dealership as well.

I am sure there are many billionares in India. What they dont have is middle class.

DustinV

There is a large middle class in India which is also growing thanks to their growing economy.

But the underlying problem is that the gap between the middle classes and the poorer classes is extremely huge.

rominl

iTrader: (4)

the mean of living in india is far from a good representation. the standard deviation on the living is the problem. there are plenty of reach people in india with too much money to throw around. now how the exotic culture is in india, that's the interesting question. props to ferrari!

acheparev

How will Ferrari's fair on Indian roads? Are they releasing special high clearance all terrain versions for India?

I think anyone driving them in India will be very limited on where they can go.

DustinV

I'm pretty sure that taking a Ferrari on a road trip in India is a very bad idea. The infrastructure simply isn't there and I suspect that the gas stations outside major urban areas have poor quality fuel that can easily ruin a high-tech engine.

No, the typical Ferrari client in India will most likely cruise around a major city with their status symbol.

spwolf

well it is not true middle class... middle class in india is top managers.

working man are poor.

rominl

iTrader: (4)

you will be surprised how high the front of the 458 can get when it's up.

but in general, i agree it can be quite "fun" to drive ferrari around town. but for those who can afford the car and be willing to drive it around, i am sure they will choose better routes

mmarshall

Some good points. I agree.

DustinV

Top managers may have families for your information.

And there are many other jobs in India that enable people to live in relative wealth and thus providing the country with a growing middle class. Besides, I don't think the Indian middle classes will be to interested in a Ferrari.

Blackraven

Well there are at the very least some rich people in India (thanks to its growing economy).

For the common mass-market cars though, diesel cars are very strong sellers over there (it's becoming like how Europe is diesel-country today). The Chevrolet Cruze Diesel was the best-selling car of 2010. Toyota release a 1.4 diesel engine for its Corolla so on so forth.

The only thing I do not like though is how Audi assembles cars locally in India. The A4, A6 and Q5 are locally assembled. I'm still not convinced that you can build a German premium vehicle in a country in South Asia with same quality and reliability.

Other than that, India has a growing car market.....though I dunno how much more cars can India handle on their roads without infrastructure expansions.

Just what I think

darkdream

I would be afraid to drive a Ferrari in India. One of my Indian friend said last time he was there a bridge collapsed after they drove across it and the driving there is crazier than almost any other country.