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Old 04-07-11, 01:07 PM   #1
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Arrow Edmunds Best Retained Value Awards


Honda and Lexus took home the top prizes in Edmunds.com’s inaugural Best Retained Value Awards, which recognize the brands and new car models that have the highest projected residual value after 5 years, expressed as a percentage of their True Market Value® (TMV®).

Honda won the 2011 brand award for non-luxury makes, while Lexus took home the award for luxury brands. Edmunds.com found that Honda’s average projected retained value is 50.4%, while Lexus’ average projected retained value is 48.1%. In each case, the award was based on the average 5-year retained value of the carmaker’s 2011 models that launched prior to the end of 2010.

Edmunds.com also named winners in 23 model-level categories. Both Honda and Lexus were well-represented at the model level, with each carmaker taking home 4 more awards. A full list of the model-level level winners can be found in Appendix I at the end of this release.

“A reliable assessment of a vehicle’s resale value can be a critical piece of information for consumers in the car-buying process,” said Danny Zhou, senior analyst at Edmunds.com. “Car shoppers should consider these award winners to help them choose a car with high retained value so they can maximize its worth at trade-in or sale. And for consumers who lease, selecting a car with strong resale value is just as important, because resale value is a key factor in determining the monthly lease payment.”

Edmunds.com also encourages car buyers to keep the vehicle’s retained value in mind when considering trims and options. Power sunroof, leather seats, and DVD entertainment systems are all features known to improve a car’s long-term value. Unfortunately, Edmunds.com found that added safety features don’t typically boost a car’s retained value. More details about the best options for maximizing a car’s retained value are available on Edmunds.com.

All model year 2011 vehicles that were launched by the end of 2010 and that had unit sales in February 2011 that were at least 20% of the average unit sales for the models in its segment were eligible for this year’s model-level Best Retained Value Awards. Edmunds determined each model's competitive segment based on its body type and the sales-weighted average MSRP of all available styles (excluding destination charges) of that model's body type. All makes that had over 100,000 unit sales in 2010 were eligible for this year’s brand-level Best Retained Value Awards.

The Best Retained Value Awards will be given annually. They join Edmunds.com’s other prestigious awards, including the annual True Cost to Own® (TCO®) Awards, the Breakthrough Technology Award and the Green Car Breakthrough Award.

For more information, please visit Edmunds.com’s Best Retained Value Awards page at http://www.edmunds.com/car-reviews/b...alue-cars.html.
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2011 Edmunds.com Best Retained Value Awards

Model
-Level Winners
 
Category           Year           Make           Model           
^Retained Value
*Sedan Under $20,000         2011         Honda         Civic         51.9%
*
Sedan Under $20,000         2011         Mazda         MAZDA3         51.9%
Sedan $20K-$30K         2011         Honda         Accord         48.2%
*
Sedan $30K-$40K         2011         Acura         TL         48.0%
*
Sedan $30K-$40K         2011         Acura         TSX         48.0%
Sedan Over $40K         2011         Lexus         GS 350         45.8%
Coupe Under $25,000         2011         MINI         Cooper         54.2%
Coupe $25K-$35K         2011         Ford         Mustang         48.8%
Coupe $35K-$45K         2011         Infiniti         G Coupe         46.6%
Coupe Over $45,000         2011         Ford         Shelby GT500         48.1%
Convertible Under $35,000         2011         MINI         Cooper         54.4%
Convertible $35K-$45K         2011         Lexus         IS 250 C         48.9%
Convertible Over $45,000         2011         Chevrolet         Corvette         47.3%
SUV Under $25,000         2011         Honda         CR-V         54.4%
SUV $25K-$35K         2011         Jeep         Wrangler         53.5%
SUV $35K-$45K         2011         Lexus         RX 350         49.6%
SUV Over $45,000         2011         Lexus         GX 460         47.8%
Wagon Under $25,000         2011         Scion         xB         49.6%
Wagon $25K-$35K         2011         MINI         Cooper Countryman         52.5%
Wagon Over $35,000         2011         Audi         A4         45.4%
Hybrid         2011         Toyota         Prius         49.7%
Compact Truck         2011         Toyota         Tacoma         57.1%
Large Heavy Duty Truck         2011         Ford         F-350 Super Duty         50.2%
Large Light Duty Truck         2011         Toyota         Tundra         50.0%
Vans         2011         Honda         Odyssey         49.8
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Old 04-07-11, 01:14 PM   #2
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Congrats again Lexus!
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Old 04-07-11, 02:56 PM   #3
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Honda/Acura/Lexus/Toyota joined by a few Jeeps, Fords, Minis, Chevys, Infinitis, Audis, too. Interesting list but pretty much as expected.
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Old 04-07-11, 11:06 PM   #4
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Honda/Acura/Lexus/Toyota joined by a few Jeeps, Fords, Minis, Chevys, Infinitis, Audis, too. Interesting list but pretty much as expected.
Yeah pretty status quo
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Old 04-08-11, 09:22 AM   #5
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The BEST one is the Tacoma. 57.1% retained after 5 years?
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Old 04-08-11, 09:29 AM   #6
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Honda's resale values seem to reflect not only their excellent build quality but the fact that, new or used, it often seems to be the first brand that potential car-shoppers look at. I know I get many questions from people who ask me ......"Mike, I'm interested first in an Accord (or Civic, or CR-V, or Pilot), but do you have any other recommendations?"
The Accord, especially, has become an icon in the sedan-market.
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Old 04-08-11, 09:48 AM   #7
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Honda's resale values seem to reflect not only their excellent build quality but the fact that, new or used, it often seems to be the first brand that potential car-shoppers look at. I know I get many questions from people who ask me ......"Mike, I'm interested first in an Accord (or Civic, or CR-V, or Pilot), but do you have any other recommendations?"
The Accord, especially, has become an icon in the sedan-market.
what about Toyota/Lexus?
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Old 04-08-11, 10:07 AM   #8
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what about Toyota/Lexus?
Some people, justified or not, have gotten turned-off by the intense negative publicity (justified or not) that Toyota has gotten in the last couple of years. Unlike many of us on this forum, who are car-saavy and can see past the daily rantings of the media and form our own conclusions (that, of course, includes you and me), lots of people simply believe everything that reporters show on the nightly news.

And, some people are still living way back in the 1990's, or even before. I still hear many comments about Hyundai/Kia "junk", which hasn't been true for over 10 years now, and Mercedes being the "best-built car in the world", which hasn't been true for over 15 years. Even worse, a lot of people still think that "Buy-American" and "American cars" are strictly Ford/GM/Chrysler-badges, not having any idea that many of those vehicles are designed and built overseas, and that many European and Asian-brand vehicles are built in the U.S. with American labor.
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Old 04-08-11, 10:56 AM   #9
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Some people, justified or not, have gotten turned-off by the intense negative publicity (justified or not) that Toyota has gotten in the last couple of years.

you do realize that TMC has most cars on this list? So apparently, not many people have been turned off, otherwise their used car values would plummet :-)

it is clear that overall public, who votes with their $, still thinks extremetly high about Toyota/Lexus reliability and craftsmanship.
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Old 04-08-11, 11:06 AM   #10
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you do realize that TMC has most cars on this list? So apparently, not many people have been turned off, otherwise their used car values would plummet :-)

it is clear that overall public, who votes with their $, still thinks extremetly high about Toyota/Lexus reliability and craftsmanship.
If you go back and read my post, that's why, in answer to your question, I said some people, not all. But still enough that I've noticed that (today) I get more requests for my opinions on new Hondas than Toyotas.

Toyota , though, makes a wider line of vehicles than Honda, and, for that reason alone, draws in more customers in absolute numbers. Honda, for example, has no direct competition in the American market (under the Honda nameplate) for the Toyota Avalon, Yaris sedan, Land Cruiser, Sequoia, FJ Cruiser, Highlander Hybrid, or Tundra.

It also happens, sometimes, that a vehicle's official, or KBB, resale value does not truly reflect what it is deserving of. Good examples are Hyundai/Kia products, which still have some public wariness (and depressed used-car values) despite their good quality and reliability. In other words, people still flock to buy Camrys and Accord, both new and used, when there are (today) other good alternatives out there.
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Old 04-08-11, 11:44 AM   #11
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you do realize that TMC has most cars on this list? So apparently, not many people have been turned off, otherwise their used car values would plummet :-)

it is clear that overall public, who votes with their $, still thinks extremetly high about Toyota/Lexus reliability and craftsmanship.
Its ****ing tiring seeing people hump Honda to death and give Toyota/Lexus no kudos. Honda had tons of recalls last year but since no one truly gives a **** about the brand it got no press. Contrarily while Toyota got cleared of charges they are still bringing up old ****.

Considering what Toyota went through last year its a testament to their brilliance.
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Old 04-23-11, 12:07 PM   #12
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Its ****ing tiring seeing people hump Honda to death and give Toyota/Lexus no kudos. Honda had tons of recalls last year but since no one truly gives a **** about the brand it got no press. Contrarily while Toyota got cleared of charges they are still bringing up old ****.

Considering what Toyota went through last year its a testament to their brilliance.
To me, quality control issues are more or less level in this playing field.

That said, I wholeheartedly agree but only on the grounds that Honda doesn't sell anything interesting any longer. Add to that, for a very long time when then DID sell somewhat interesting cars they weren't all that competitive. Underachieving, even.

The last car I owned was a Honda Prelude. Bought it new. It was a very good car but even when it was new it wasn't the best bang for your buck in mileage or performance. Currently the only good car they sell is the Fit and that's an expensive (for the segment) economy car.

Toyota is currently planning to release more interesting products than Honda is.

I'd like to see Akio Toyoda follow the release of the Scion FR-S/FT-86 with an imported RWD "Mark X" for adult buyers, a Supra either competing with the 370Z price/performance range or the GT-R price/performance range and possibly a wagon range including an imported Caldina turbo.
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Old 04-24-11, 04:43 PM   #13
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Originally Posted by 1SICKLEX View Post
Its ****ing tiring seeing people hump Honda to death and give Toyota/Lexus no kudos. Honda had tons of recalls last year but since no one truly gives a **** about the brand it got no press. Contrarily while Toyota got cleared of charges they are still bringing up old ****.

Considering what Toyota went through last year its a testament to their brilliance.
Very well put! Toyota has been exonerated of the charges from its recalls. It says something about the name when they were forced to pay a record fine, even though it ended up that they had not done anything wrong. In the end, let the cars do the talking. Reliability cannot be matched over the decades, and Toyota still sits atop in many consumers' minds when it comes to flat out doing what their cars need to do, which is getting them from point A to point B. They may not be the flashiest, but they will rarely ever fail on you.
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Old 04-25-11, 07:46 AM   #14
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I think we all knew Toyota would answer the call in the wake of their recall issues. It was the worst year for TMC in recent memory as far as their image is concerned. But with the combination of refocusing on their brand values of quality and reliability along with more emotional, exciting products they will, no doubt, remain on or near the top. What this image crisis did was allow other competitors, namely Ford, to grab more market share as doubtful buyers looked elsewhere. At the same time, Ford has truly upped their game so they aren't going away either.

A bigger issue for Toyota now, as with all the Japanese makes, will be production and supply in the wake of the disaster. But in terms of Toyota's retained value the damage done by the recalls will pretty much only register as a slight hiccup.
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Old 06-12-13, 06:45 AM   #15
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Jeep and Acura took home the top prizes in Edmunds.com's 3rd annual Best Retained Value® Awards, which recognize the brands and new car models that have the highest projected residual values after 5 years based on their average True Market Value® (TMV®) price when sold new. Jeep won in the non-luxury division with a projected 50.6 percent residual value after 5 years, and Acura won the luxury crown with a projected 5-year residual value of 45.1 percent.

"Jeep's small lineup is led by 2 popular models – Wrangler and Grand Cherokee – that deliver big residual value for their owners. The Wrangler is especially vital to the brand because its retained value sits at an elite level matched by few other vehicles in any segment," says Edmunds.com Director of Auto Remarketing Joe Spina. "Meanwhile, this is the 2nd year in a row that Acura has won, and the brand clearly has done a great job distinguishing its value in a hypercompetitive luxury market."

In addition to these brand-level awards, Edmunds.com issued model-level awards in 22 separate categories. Ford and Toyota tied for the most model winners with 4 apiece. A full list of all 22 model winners can be found in Appendix 1 below and on Edmunds.com's Best Retained Value® Awards page at http://www.edmunds.com/car-reviews/b...alue-cars.html.

All vehicle makes with more than 100,000 unit sales in the U.S. in 2012 were eligible for this year's brand-level Best Retained Value® Awards. All model-year 2013 vehicles that were launched by the end of 2012 and had unit sales in March 2013 that were at least 20 percent of the average unit sales for the models in its segment were eligible for this year's model-level Best Retained Value® Awards. Edmunds determined each model's competitive segment based on its body type and the sales-weighted average MSRP of all available styles (excluding destination charges) of that model's body type.

More details on Edmunds.com's Best Retained Value® Awards can be found at http://www.edmunds.com/car-reviews/b...alue-cars.html.
APPENDIX I
2013 Edmunds.com Best Retained Value® Awards
Model-Level Winners


Category Make Model Retained Value^
Compact Truck Toyota Tacoma 60.2%
Convertible Under $35,000 Ford Mustang 48.3%
Convertible $35K-$45K Chevrolet Camaro 46.6%
Convertible Over $45K Ford Shelby GT500 48.4%
Coupe Under $25,000 Honda Civic 49.9%
Coupe $25K-$35K Dodge Challenger 54.5%
Coupe $35K-$45K BMW 3 Series 45.2%
Coupe Over $45,000 Chevrolet Corvette 49.6%
Hybrid Toyota Prius 47.4%
Large Light Duty Truck Chevrolet Silverado 1500 54.5%
Large Heavy Duty Truck GMC Sierra 3500HD 52.7%
Sedan Under $20,000 Ford Focus 54.4%
Sedan $20K-$30K Honda Civic 50.9%
Sedan $30K-$40K Dodge Charger 47.8%
Sedan Over $40K Porsche Panamera 43.6%
SUV Under $25,000 Nissan Rogue 48.2%
SUV $25K-$35K Jeep Wrangler 56.5%
SUV $35K-$45K Toyota 4Runner 51.1%
SUV Over $45,000 Lexus LX 570 50.5%
Vans Honda Odyssey 44.3%
Wagon Under $35,000 Toyota Venza 48.9%
Wagon Over $35,000 Ford Flex 43.4%

^ - Retained Value is the projected private party resale value after five years in the market and assuming 15,000 miles driven per year, expressed as a percentage of the True Market Value® (TMV®) price when sold new.
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Old 06-12-13, 06:45 AM
 
 
 
 
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