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Lexus and Toyota’s newest registered trademarks: ES 300h and HSD

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Old 12-17-10, 03:43 PM   #1
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Default Lexus and Toyota’s newest registered trademarks: ES 300h and HSD

So it looks like there is going to be an ES300 again, but with an h. ES 300h.

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As we reminded you in an earlier Kaizen Factor story, poking around trademark and copyright applications and registrations filed by carmakers can provide vital clues to their possible future plans. We have just learned of two new trademark applications filed by Toyota Motor Corporation.

The first of these, HSD, was filed on 23 November 2010 under U.S. Trademark Application No. 85183366 and Canadian Trade-Mark Application No. 1504968. This one is rather anticlimactic: it appears that the HSD suffix (an abbreviation for Hybrid Synergy Drive) will become a hybrid model designator in the United States and Canada, just as it is already in Europe (starting with the Toyota Auris HSD).

The second one is only mildly more surprising: ES 300h. After all, we did mention this possibility in a recent Kaizen Factor story. This trademark was registered just over a week ago, on 8 December 2010, as U.S. Trademark Application No. 85193249 and Canadian Trade-Mark Application No. 1507011.

ES 300h is actually the second “300h” trademark registered by Toyota for use by its Lexus marque, after CT 300h. In Lexus hybrid-speak, this will use a 4-cylinder engine of less than 3-liters that, when coupled with the hybrid’s battery system, will provide the performance of a 3-liter V6. Given that the current 2.4-liter 4-cylinder 2AZ-FXE hybrid powertrain is designated by Lexus as an HS 250h, expect an ES 300h to pack a larger and more powerful engine, most likely a 2AR-FXE hybrid powertrain derived from the newer 2.5-liter 2AR-FE 4-cylinder engine. Or it might be a 1AR-FXE hybrid powertrain based on the slightly larger 2.7-liter 4-cylinder 1AR-FE engine from the current Toyota Venza, Highlander and Sienna.

At any rate, it seems that the Lexus ES 300h will share its entire drivetrain with the Camry HSD version of the upcoming 7th-generation of what is still the most popular car in the U.S.

Our thanks to k3vo for providing this information
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Old 12-17-10, 03:48 PM   #2
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ES 300h is going to sell like hotcakes. I really hope a CT 300h comes with more power.

I like HSD together, sounds good.

I'm going to be pissed if the HS gets this engine for a MMC
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Old 12-17-10, 04:15 PM   #3
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Not surprised to hear the ES will get a hybrid powertrain option. I forget where, but I read somewhere that eventually most if not all Lexus vehicles will offer a hybrid option. I'm still waiting for a IS450h
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Old 12-17-10, 04:46 PM   #4
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Good news for the ES, logical step. Lately I'm seeing lots 2010 RX450h's here in SV/northern CA.
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Old 12-17-10, 04:58 PM   #5
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With this addition of a new ES hybrid variant (ES 300h), the ES will be unstopable. Currently the ES outsells the IS which has four variants worldwide. This is great news for the ES and Lexus as a whole...

This will be the sixth hybrid from Lexus...nice...

CT 200h
HS 250h
ES 300h
GS 450h
LS 600h L

RX 450h

Now if Lexus would produce an ES coupe (ES 350 C) based off of the Solara underpinnings...hmmm...just a thought...
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Old 12-17-10, 05:02 PM   #6
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Finally, I never understood why the current ES didn't have a hybrid variant, seemed like a no brainer since there was a Camry donor available for it.
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Old 12-17-10, 05:04 PM   #7
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It needs to beat the fusion/mk? in mpg to be successful
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Old 12-17-10, 09:54 PM   #8
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Quote:
Originally Posted by Trexus View Post
Now if Lexus would produce an ES coupe (ES 350 C) based off of the Solara underpinnings...hmmm...just a thought...


solara sold like ***.
i don't think toyota would greenlight an ES coupe.


I like "h" better than "HSD"

too many letters. too many badges on the trunk.

it's just like Infiniti FML. I mean IPL.

But as long as "HSD" stays on the toyota side, it's all good.


When I read the title of this thread, my first thought was that the HS was coming with a 'D'iesel version....... to increase its sorryass mpg.
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Old 12-18-10, 01:14 AM   #9
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Glad to officially hear about the ES hybrid. This has been hinted for many years now. A hybrid IS would make sense too, but the ES should be first.
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Old 12-18-10, 02:21 AM   #10
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Originally Posted by Fizzboy7 View Post
Glad to officially hear about the ES hybrid. This has been hinted for many years now. A hybrid IS would make sense too, but the ES should be first.

where would they put the battery in an IS?
it's already small enough.
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Old 12-18-10, 04:28 AM   #11
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Great news.
I'm going hybrid only from now on and if the ES H was available,depending on cost difference over a gas ES,a ES hybrid would he in my driveway.
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Old 12-18-10, 05:40 AM   #12
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I just hope the es hybrid has enough power to get out of its own way.
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Old 12-18-10, 06:04 AM   #13
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Quote:
Originally Posted by gray_es300 View Post
I just hope the es hybrid has enough power to get out of its own way.

The Camry hybrid power is decent.I'm sure the ES H will have more power.
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Old 12-18-10, 07:13 AM   #14
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Quote:
Originally Posted by Joeb427 View Post
The Camry hybrid power is decent.I'm sure the ES H will have more power.
I'd put $100 on the 2.5L I4 being coupled to HSD and going into the ES and Camry, with identical power output. Should be more efficient and potent than the current Camry hybrid which will be nice. I would think that this powertrain would also go into the HS, but given its lackluster sales and an advancing hybrid line I doubt that the HS will continue.

An excellent move by Lexus. An ES hybrid should have been out years ago. I gaurentee it will be popular and presumably priced well given the MKZ hybrid.
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Old 12-18-10, 07:18 AM   #15
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Quote:
Originally Posted by SLegacy99 View Post
I'd put $100 on the 2.5L I4 being coupled to HSD and going into the ES and Camry, with identical power output. Should be more efficient and potent than the current Camry hybrid which will be nice. I would think that this powertrain would also go into the HS, but given its lackluster sales and an advancing hybrid line I doubt that the HS will continue.

An excellent move by Lexus. An ES hybrid should have been out years ago. I gaurentee it will be popular and presumably priced well given the MKZ hybrid.
Sounds about right on all counts.
Why buy an HS if the ES H is available?
The ES H would have a much smoother and quieter ride,roomier,nicer design,better value etc.
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Old 12-18-10, 07:18 AM
 
 
 
 
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