Hyundai plans to become "modern premium" brand
12-12-10, 08:46 PM
#31
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Most people might be unaware (or not) but Lexus benchmarked it's Luxury ride not on MB or BMW but Buick. It is later on that they started providing a slightly firmer ride in cars such as IS250 to attract BMW cross-shoppers. The ES350 is still following the Buick benchmark.
Even though the IS250 has a firmer ride, it still follows the damping benchmark of a Buick. You will never find the regular IS250 harsh on any type of road, nor will you see any "jiggling your tummy fat" ride like that of an Infiniti or other harsh sport cars.
My 2 cents...
Even though the IS250 has a firmer ride, it still follows the damping benchmark of a Buick. You will never find the regular IS250 harsh on any type of road, nor will you see any "jiggling your tummy fat" ride like that of an Infiniti or other harsh sport cars.
My 2 cents...
Buick benchmark? lol
12-12-10, 10:11 PM
#32
^I'm actually reading that book now "The Lexus Story". I've noticed a couple small errors in it, such as when they said the SC300 had a V6.
As for the book though they pointed out that they studied Ford's manufacturing technique and went on to improve it and make that system much more efficient with introducing "just in time" manufacturing. But for the most part yes, their comparisons and competition was with MB, BMW, and Jaguar. I don't think I saw Buick mentioned once in the book.
Anyway, completely off topic, back on topic now.
As for the book though they pointed out that they studied Ford's manufacturing technique and went on to improve it and make that system much more efficient with introducing "just in time" manufacturing. But for the most part yes, their comparisons and competition was with MB, BMW, and Jaguar. I don't think I saw Buick mentioned once in the book.
Anyway, completely off topic, back on topic now.
Last edited by Jewcano; 12-13-10 at 05:42 PM.
12-13-10, 09:57 AM
#33
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I can't say much for branding, but the current sonata has to be the best 4 cylinder drive train out there. It's shifting points on the 6 speed tranny is spot on and make the car feel very nimble, responsive and quick.
12-14-10, 12:18 PM
#34
Overall cabin build quality and materials approach Lexus standards. Interestingly enough, Toyota says it benchmarked Hyundai's Genesis sedan for interior refinement. How times have changed.
12-14-10, 04:31 PM
#35
Lexus Test Driver
Hyundai definitely have the potential to make upscale cars. I was highly impressed when I sat in the Genesis at last yr's auto show. They do need to remove the negative image so that ppl can see themselves paying $50+k for a Hyundai.
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