Mercedes Benz and Ducati creating a partnership?!?
#1
Mercedes Benz and Ducati creating a partnership?!?
My loyalties to the Ducati brand may move me towards the Deutschland automaker...
Mercedes and Ducati, partners in…?
News Link
Nicky Hayden, Ducati MotoGP rider, with Ola Kallenius, CEO of AMG:
^^^
Who? ME?!?
BOTTOM LINE: AMG is now the official partner of the Ducati MotoGP race team.
Mercedes and Ducati, partners in…?
News Link
Nicky Hayden, Ducati MotoGP rider, with Ola Kallenius, CEO of AMG:
While Mercedes unveiled its new CLS63 AMG don’t-call-me-a-four-door at the LA Motor Show last night, a hayseed from Kentucky snuck onstage with one of them new-fangled motor sickles and prompted a surprise announcement. Mercedes and Ducati are apparently going to be partners.
“Both companies share the same values,” said Ola Kallenius, the unhelpful CEO of AMG, Mercedes’ performance division. “Racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati.”
Nicky Hayden followed up with a quote that sadly didn’t included the word ‘shucks’, “Well, if this is my company bike and this is my company car, I’d say I’m doing pretty well.”
What’s not clear is, aside from being partners, what being partners means for Ducati and Mercedes, they didn’t go into details. The deal definitely isn’t a parternship-of-equals style purchase, but rather some sort of marketing link up. Conventional wisdom leads towards some sort of FIAT/Yamaha like MotoGP sponsorship, but it could equally amount to some sort of lifestyle marketing project. Both Ducati and AMG pursue an identical demographic: middle-age or older wealthy men who want to advertise their success with an image of performance.
“Both companies share the same values,” said Ola Kallenius, the unhelpful CEO of AMG, Mercedes’ performance division. “Racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati.”
Nicky Hayden followed up with a quote that sadly didn’t included the word ‘shucks’, “Well, if this is my company bike and this is my company car, I’d say I’m doing pretty well.”
What’s not clear is, aside from being partners, what being partners means for Ducati and Mercedes, they didn’t go into details. The deal definitely isn’t a parternship-of-equals style purchase, but rather some sort of marketing link up. Conventional wisdom leads towards some sort of FIAT/Yamaha like MotoGP sponsorship, but it could equally amount to some sort of lifestyle marketing project. Both Ducati and AMG pursue an identical demographic: middle-age or older wealthy men who want to advertise their success with an image of performance.
Who? ME?!?
BOTTOM LINE: AMG is now the official partner of the Ducati MotoGP race team.
#3
Little video just came out:
http://www.youtube.com/watch?v=9V7RV6iXurI
http://www.youtube.com/watch?v=A6ZnV5Ia9j4
http://www.youtube.com/watch?v=9V7RV6iXurI
http://www.youtube.com/watch?v=A6ZnV5Ia9j4
Last edited by PhilipMSPT; 11-17-10 at 02:40 PM.
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#8
Lexus Connoisseur
The reason why they're doing this now is because they see the strong equity Toyota and Lexus has had with Yamaha. Now it's AMG's turn to jump the motorcycle partnership bandwagon even though Toyota and Yamaha has been at it for 50+ years. BMW already has their own line of bikes there's really no necessity for it. Duc should have partnered up with their Italian bretheren instead. believe me I love both Duc and AMG but their partnership really makes no logicial sense.
Last edited by flipside909; 11-18-10 at 04:14 PM.
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