Video: Nissan and this polar bear want to love you, if you drive a Leaf
09-09-10, 12:25 PM
#1
Video: Nissan and this polar bear want to love you, if you drive a Leaf
Video: Nissan and this polar bear want to love you, if you drive a Leaf
As subtle as a box of hammers to the face, global warming's most iconic animal has taken a starring role in the latest advertisement for the Nissan Leaf. Called, simply, "Polar Bear," the one-minute spot follows a polar bear on a trek from watching glaciers calve into the sea down south through a city and into a residential neighborhood to find a man about to start his commute. Then, well, you'll see. Check it out after the jump.
For comparison, we've also pasted Nissan's ad from June about the "New Car," which highlights the changes the Leaf will bring to the industry, below. This ad shows off the ways the Leaf is different from other cars, including the tidbit that it will be made of at least 30 percent post-consumer material. While "New Car" is all about smartphones and batteries and other tech, the polar bear ad is all emotion. Still, the new spot does miss a chance to show the driver unplugging the Leaf before getting in, which would help get a little bit of that "new car" messaging across.
http://www.youtube.com/watch?v=BNeEV...layer_embedded
http://www.youtube.com/watch?v=wpgTe...layer_embedded
http://www.youtube.com/watch?v=wpgTe...layer_embedded
http://www.autoblog.com/2010/09/09/v...-if-you-drive/
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09-10-10, 05:22 AM
#8
Recovering Lexus Addict
Electric car hype v. reality:
""None of this has been costed in the way a motorist would need to do so. For the foreseeable future the electric vehicle isn't going to be viable, except perhaps as a commercial vehicle," said Professor Garyl Rhys.
Rhys, President of the Centre for Automotive Industry Research at Cardiff University, points out too that on-the-road fuel economy, as measured by emissions of carbon dioxide (CO2), is not much better for battery cars than for small, modern diesel or gasoline engines. Rhys said a little Volkswagen Polo diesel is rated at 99 grams of CO2 per kilometer (g/km), a gasoline Toyota Aygo at 108 g/km, while a battery vehicle which uses electricity generated by coal scores 122 g/km, 86 g/km if oil is used, and 53 g/km from natural gas power. A car emitting 120 g/km achieves about 46 miles per U.S. gallon, 100 g/km is about 55 mpg, and 80 g/km is the equivalent of 69 mpg."
From The Detroit News: http://www.detnews.com/article/20100...#ixzz0z821H2wB
""None of this has been costed in the way a motorist would need to do so. For the foreseeable future the electric vehicle isn't going to be viable, except perhaps as a commercial vehicle," said Professor Garyl Rhys.
Rhys, President of the Centre for Automotive Industry Research at Cardiff University, points out too that on-the-road fuel economy, as measured by emissions of carbon dioxide (CO2), is not much better for battery cars than for small, modern diesel or gasoline engines. Rhys said a little Volkswagen Polo diesel is rated at 99 grams of CO2 per kilometer (g/km), a gasoline Toyota Aygo at 108 g/km, while a battery vehicle which uses electricity generated by coal scores 122 g/km, 86 g/km if oil is used, and 53 g/km from natural gas power. A car emitting 120 g/km achieves about 46 miles per U.S. gallon, 100 g/km is about 55 mpg, and 80 g/km is the equivalent of 69 mpg."
From The Detroit News: http://www.detnews.com/article/20100...#ixzz0z821H2wB
09-10-10, 07:13 AM
#9
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I believe someone has to pursue the electric angle and Nissan is doing it. Hybrids are Toyota's gig, EV is Nissan's. I don't think the true environmental benefit or either approach has been proven. I, for one, would like to see if EVs truly produce a smaller carbon footprint after coal-burning power plants, the development of EV infrastructure and and the recylability of the car's components are factored in.
Oh yeah, very effective commercials.
Oh yeah, very effective commercials.
09-13-10, 11:01 AM
#10
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Ridiculous Nissan Leaf Commercial - yeah, there's a polar bear involved a
http://www.youtube.com/watch?feature...&v=BNeEVkhTutY
Is this stuff really necessary? And from a company that sells a lot of high power vehicles including V-8's, no less.
Where do they think most of our electricity comes from? Or how about making batteries? It creates more pollution to make an electric or hybrid car than it does to build a Hummer.
Just advertise the car on its merits and keep the environmental non-sense out of it.
Is this stuff really necessary? And from a company that sells a lot of high power vehicles including V-8's, no less.
Where do they think most of our electricity comes from? Or how about making batteries? It creates more pollution to make an electric or hybrid car than it does to build a Hummer.
Just advertise the car on its merits and keep the environmental non-sense out of it.
Last edited by -J-P-L-; 09-13-10 at 11:38 AM.
09-13-10, 11:04 AM
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