Hoovey689

iTrader: (16)

First Drive: 2011 Ford Edge

If you checked Ford's bloodstream right now, you'd probably find trace amounts of Ritalin floating along with the 5w30. The company is an absolute blur of product development – churning out new models (Fiesta), entirely reworking staples (Focus) and honing beloved and established products (Mustang), into cars that can swing well above their intended weight class. The Blue Oval isn't sitting around waiting for the competition to guilt it into making its vehicles better. Instead, the company is constantly improving what needs attention, even in the case of the Edge – a crossover that's had no problem establishing itself as a market force to be reckoned with.

Just recently, Ford announced that 400,000 Edge crossovers have found homes in the U.S. since late 2006, making it king of the high-riding crowd in the process. Ford credits much of that success on the Edge's styling, which the rest of this crowd just can't seem to match. There's no mistaking this five-door with anything in its segment (MKX aside), and that won't change anytime soon. For 2011, Ford has given the Edge a detailed once over, plopped a few new engine options under the hood and given the interior the kind of remake that doesn't typically pop up mid-cycle. If the rest of the segment was hoping to catch up, it can keep dreaming.


When we say that styling is as important to the Edge DNA as the wheels the crossover rolls on, we aren't exaggerating. Ford's researchers say the number one reason buyers choose the vehicle over its competitors is not because of its efficient V6 or the impressive onboard tech. Nope. The number one reason buyers take home an Edge is because of it duds. And who can blame them? The crossover segment is a mire of vapid design that's more likely to induce rigor mortis than to tickle your pulse. If you absolutely have to drive something that can fit the family and gives a commanding driving position, why not go with a vehicle that stands out from the rest of the mall crowd?

For 2011, the Edge comes equipped with a completely re-sculpted front fascia with a chrome front grille that's grown by a few magnitudes. New LED running lights decorate the lower realms of the bumper and body-color side view mirrors now find their way to the CUV's sides. Speaking of sides, the Blue Oval is now offering a total of four new wheel options, starting with 18 and 20 inch rollers that are half an inch wider than the outgoing pieces. Buyers keen on shelling out the cash for the top of the line Sport trim are rewarded with epic 22-inch forged aluminum wheels that are sharp as they are absurd. We love the way they look, but buying tires for those drums could necessitate a second or fourth mortgage.


Our tester came rolling on those fancy, split five-spoke wheels and carried all of the rest of the Sport regalia as well. In its most aggressive trim, the Edge's massive chrome grille of the SE, SEL and Limited models gets swapped for a blacked-out piece that looks menacing no matter the finish. When the Edge wears the Tuxedo Black Metallic hue of our tester, the crossover is downright sinister. That effect is bolstered by the smoked tail lamp lenses and the wheel's matching wheels tuxedo-black accents. We get the feeling that this is the vehicle the FBI would use as standard equipment if it suddenly found a sense of style.

Otherwise, the Edge keeps the same not-quite-round profile we've come to appreciate outside. The story is completely different once you open the driver's door, though. Whereas the 2010 model could boast an interior that was perfectly capable of keeping its head above the crossover waters, the 2011 version is now the same kind of beautiful found in the 2011 Mustang. The bland, blocky center stack that dominated the old dash has been banished for a new, sweeping design that features a pass through nestled behind thin audio and climate controls. In Sport trim, those controls were designed by the minds at Sony – the same crew that penned the slick buttons on consumer electronics like the PlayStation3 and any number of massive televisions. Ford calls the control tech touch capacitive and there are no buttons to push or levers to slide. Simply run your finger across your choice and the electronics do the rest. It's beyond cool. While lower-rung trims don't carry the fancy Sony switchgear, they do benefit from the same touch capacitive tech. Of course, we prefer the backlit goodness of the Sport interior, but the center stack on the SEL is just as handsome.


One of the biggest shortcomings of the interior in the 2010 Edge was the crossover's instrument cluster. While the rest of the vehicle carried itself as a futuristic, forward-looking craft, the gauges looked as though they'd been borrowed from the last century. Fortunately, when 1998 called looking for its speedometer, Ford was happy to hand it over. The company swapped in a slick unit with two small LCD screens on either side of a large, zero-down speedometer. Each screen is individually controlled by two five-way switches on the steering wheel. To the left, the driver is supplied with a range of pertinent vehicle information – average fuel economy from the past 30 minutes, over all fuel economy, traction control settings, temperature gauge and tachometer, among others – from easy-to-navigate nested menus. Very handy.

The right screen serves up a condensed version of the same information displayed on the large eight-inch touch screen on the center stack. In a stroke of genius, the screens are color coded – red for the entertainment system, green for navigation, blue for climate control and yellow for the hands-free phone system. The idea here is the less time the driver spends staring down and away from the road, the better. The screen will even show you your turn-by-turn directions, complete with distances and road names.


Ford also decided to debut the company's new MyTouch system on the 2011 Edge. The next evolutionary step in Sync, MyTouch now recognizes over 10,000 different voice commands, allowing you to control nearly everything in the cabin without your hands leaving the steering wheel. At least, that's the theory. During our short time with the system, we had a few issues getting the onboard brain to comprehend our muddled voices. It did handle dialing a phone number with nothing more than a spoken command to guide it, which is pretty impressive. When it comes to adjusting the stereo or climate controls, however, we'll probably just stick to fiddling with the trick center stack controls.

Even more impressive, Ford has eschewed the traditional DVD or hard drive-based navigation system in favor of a simple SD card set up. For under $800, you can have a complete map-based navigation system with 3D images of important landmarks and a bevy of points of interest. Of course, if you don't feel like shelling out that kind of cash, each Edge comes with Sync Services turn-by-turn navigation without the maps free for the first three years.


It's tempting to think that Ford simply slapped a new grille on the Edge and shoved a boat load of new tech into the cabin, but the company's engineers took the time to iron out some of the issues that reared their heads on the outgoing model. For starters, the cabin is remarkably quieter, thanks in part to increased baffles mounted in areas previously empty, as well as a thicker firewall to isolate the cabin from engine noise. Under the hood, that sizable piece of plastic obscuring the engine helps to direct noise away from the occupants. Likewise, an acoustic windshield is part of the recipe for all models, and higher trims also get acoustic side glass to keep road noise at bay.

As anyone who has ever driven a 2010 Edge can tell you, the crossover didn't exactly come from the factory with confidence-inspiring brakes. Ford has taken care of that problem by building in a firmer pedal feel with less fade thanks to a new set of larger rear rotors as well as new calipers and pads. With the roads wet during the majority of our drive, we didn't get a chance to really lay on the stoppers, but the pedal was finally devoid of that warm marshmallow feel of last year's model.

With stopping sorted out, Ford turned its attention to working on the suspension to accommodate the larger wheel selections. Completely new springs, shock absorbers and stabilizer bars were installed to cope with the added unsprung weight, and surprisingly enough, the 2011 Edge serves up a ride that isn't rough or jarring, even with the 22-inch wheels found on the Sport.

Now for the bad news: if you were hoping to lay your grubby mitts on the new Ecoboost four-cylinder engine Ford plans to offer in the Edge, you're going to have to wait until late next year. In the meantime, the Blue Oval has upped the available engines by one. In Sport trim, the crossover now packs a 3.7-liter V6 with 305 horsepower and 280 pound-feet of torque, all while returning 18 mpg city and 25 mpg highway. That extra grunt helps the Sport feel a little lighter on its feet compared to its siblings, but the acceleration is hardly neck-snapping.

The SE, SEL and Limited models all come from the factory with a 3.5-liter V6 with 285 hp and 253 lb-ft of torque for now, though the smaller mill serves up 19 mpg city and a more impressive 27 mpg highway. Power from both engines makes its way to either the front wheels or an all-wheel drive system via a six-speed automatic transmission.


Ford had us out to the hills of Tennessee to put the Edge through its paces on a variety of roads, from full-on interstates to twisty single-lane threads of asphalt, and rarely did it disappoint. Lean on the throttle in the Sport and you're rewarded with acceleration that's quick enough to get you to speed without feeling bored, but slow enough to keep you from getting into too much trouble. Down the undulating apexes of the Natchez Trace Parkway, the Sport did felt more planted compared to its SEL sibling, but we're not entirely sure the average Edge owner would note any differences in the suspension setup. They would, however, note the firmer, more capable brakes in both vehicles compared to the 2010 model. It's a big – and welcome – difference.

Combined with the significantly quieter cabin, the revisions to the Edge's driving experience makes for a more enjoyable vehicle. What's more, we're guessing when buyers opt for the upcoming Ecoboost four-cylinder, fuel economy will improve in direct proportion to driving enjoyment – a recipe sure to put the hurt on the rest of the high-riding bruisers.


If this whole recipe sounds like the kind of thing you could get excited about, Ford will be happy to put the keys (or key fob, whichever the case may be) in your hands starting at $27,220 for SE trim. Stepping up to all of the fun stuff in Sport trim will hit your bank account for $36,995, though it doesn't take much effort to start optioning well above $40,000.

And here's where we run into the hitch in our giddy-up. That kind of money can buy you a lot of vehicle, even within the Ford stable. The Flex, Explorer and Edge are all within $2,000 of each other and offer up similar functionality for under $30,000. With the Explorer having kicked its body-on-frame habit, the parallels between it and the Edge are almost too numerous to count. The real question is whether the Edge will continue to rely on its unique styling to differentiate itself from the rest of the family or if Ford will choose to make one of its crossover entries a new value story. If it were us at the helm, we'd chop $5k off of the MSRP of the Edge to put some growing room between the three. But as it is, the Edge has the style and substance to keep it on top – as long as you keep the check boxes at bay.

Gallery:
http://www.autoblog.com/photos/2011-...drive/#3286720

http://www.autoblog.com/2010/08/23/2...d-test-review/

whoster

lookin' good this car.

Joeb427

iTrader: (1)

Nice but I'd go with the Explorer.

IS-SV

Big improvement of previous Edge, about time.

Explorer will be a nice alternative for those needing 3rd row seating.

mmarshall

There's also a Lincoln version of the Edge......the MKX. It is the smallest of the 3 Lincoln SUVs. With the new Edge, we're likely to see a new verson of the MKX, too.

IS-SV

Yes, we know about the MKX, a thread has already been started about the new version several weeks ago, looks nice. (just jogging your memory.)

The current MKX is a failure/sales flop.

mmarshall

Might not have seen it. In CAR CHAT, threads often scroll down and onto the next page rather quickly, if there aren't many posts.

It's probably not physically big enough for a Lincoln badge, in the public's mind....downsizing can only go so far. The MKT is, but its awkward styling is turning people off. Only the Navigator seems to have really been accepted (even with high gas prices), and not just with athletes and rap-singers.

IS-SV

I'm hoping the redo the MKX makes a difference, at first glance it looks promising. It's plenty big in 2010, just not good enough (current version).

The Navigator has literally lost it's acceptance in recent years (especially with high gas prices, combined with being passe). Even the huge Escalade outsells it easily. Game over for the Nav (because even at it's prime the stereotypical athletes and rap-singers made up a very tiny minority of buyers).

Fizzboy7

After all the engine improvements, the thing is slower than the base engine! They go through all that trouble and don't take into consideration the weight issues. I'd be a little embarassed if I were Ford.

http://www.autoblog.com/2010/08/23/w...ss-powerful-s/

mmarshall

I'm still not sure it's big enough. People who buy Lincoln usually want big......even the MKS flagship doesn't seem to be getting quite the sales the Town Car did. But, we'll see.

The Navigator, true, has more competition now than just the Escalade...there are also several other large SUVs on the market from Europe and Japan. But sales of full-size SUVs will always be strong (or at least have a loyal core-base), even with uncertain gas prices, simply for the reason that ful-sized, body-on-frame station wagons are no longer being built...and many people need a large vehicle for towing. (We've had discussions on that in other threads)

Anyhow...back to the new Edge. I might stop and take a look at it...but I don't have any review requests for it. I'm more curious, though, about the new Lincoln MKX version.

IS-SV

Bigger isn't the problem, not good enough is.

The Towncar in 2010 is hardly a model of success, in fact if Lincoln was setting it's sights to only be as good as Town Car sales, they would be bankrupt soon enough. The MKX/MKS problems will not be solved by super-sizing.

Example: Lexus RX, as mid-sized sales success, a better vehicle than any of the above mentioned, a better selling vehicle too.

IS-SV

The local Ford dealer had only 1 new 2011 Edge on the lot last weekend.

rdgdawg

Agreed

rdgdawg

Yep, but MKT w/ 7 seating and IMO handles as well if not better and has Ecoboost (if cost not a factor)

rdgdawg

Mine has ZERO and can't move any of his 2010s, but sold an 2010 MKT after 32 days without Ecoboost or premier package