Originally Posted by Lil4X
You left out a word - POSITIVE - brand identity. If you instantly identify "car insurance" with a lizard, you aren't making an intelligent buying decision.
Problem is, Lil, that all of the insurance companies, in the ads, promise to save you money and deliver the lowest prices. GEICO, for the most part, unlike many of the others, actually delivers. And they operate 24/7, around the clock....no waiting for agent's hours.