Rolls-Royce sales up 146 percent on popularity of Ghost
06-06-10, 07:23 PM
#1
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Rolls-Royce sales up 146 percent on popularity of Ghost
http://www.autoblog.com/2010/06/05/r...rity-of-ghost/
[IMG]If there was any lingering doubt as to the business value of the 2010 Rolls-Royce Ghost, recent sales figures appear likely to put such concerns to an abrupt end. Over the course of the first five months of 2010, Rolls-Royce has sold a total of 678 automobiles. That doesn't sound like a whole lot when judged against the world's largest automakers, but that figure represents an impressive 146-percent increase over the previous year. As you might have guessed, that sales uptick is being driven by orders for the new Ghost, which, with a price starting at around $250,000, is Rolls-Royce's new entry-level model. Company head Torsten Müller-Ötvös expects the sales surge to continue throughout the 2010, suggesting that the automaker will post figures "at least double the volume of last year." As we found during our recent First Drive, Ghost buyers are likely to be very pleased with their new saloons.[/IMG]
[IMG]If there was any lingering doubt as to the business value of the 2010 Rolls-Royce Ghost, recent sales figures appear likely to put such concerns to an abrupt end. Over the course of the first five months of 2010, Rolls-Royce has sold a total of 678 automobiles. That doesn't sound like a whole lot when judged against the world's largest automakers, but that figure represents an impressive 146-percent increase over the previous year. As you might have guessed, that sales uptick is being driven by orders for the new Ghost, which, with a price starting at around $250,000, is Rolls-Royce's new entry-level model. Company head Torsten Müller-Ötvös expects the sales surge to continue throughout the 2010, suggesting that the automaker will post figures "at least double the volume of last year." As we found during our recent First Drive, Ghost buyers are likely to be very pleased with their new saloons.[/IMG]
06-06-10, 07:43 PM
#2
A nice cost savings helped them get new customers, who would of thought 
Just look at Bentley. They for sure have more customers because the lower price point (i.e Continental GT)
Just look at Bentley. They for sure have more customers because the lower price point (i.e Continental GT)
06-06-10, 07:46 PM
#3
Lexus Fanatic
Here's a shot of the interior. I love that dash, with the solid, dash-wide expanse of natural-looking polished wood....though I like some matte wood finishes too. Now THAT's the way to design an interior. 
Jaguar used to do that, but their newest cars have gotten away from the all-wood trim.
Of course, most other cars don't cost $250,000 either.
Jaguar used to do that, but their newest cars have gotten away from the all-wood trim.Of course, most other cars don't cost $250,000 either.
06-06-10, 10:00 PM
#6
Reason?
People who purchase this level of car ($200,000+ exotics) typically have average net liquid assets of $25 million (source: forbes.com)
For people with that level of net worth, I don't think saving $100,000 or $200,000 on a single vehicle is too much of a concern.
I think the sheer novelty of the vehicle is what drew more customers, although that again is just a guess. I just don't think cost savings is a big issue with this particular market.
Personally, I was a little bit surprised by the statistic, given the fact that people with far lower assets have the means to purchase, say, $100,000 vehicles.
Then again, you take into account the time value of money with hundreds of thousands of dollars being put into a depreciating asset, and maybe it begins to make more sense as to why people who buy $200,000+ exotic vehicles have such a seemingly high average net worth (liquid).
Last edited by syzygy; 06-06-10 at 10:05 PM.
06-06-10, 10:05 PM
#7
Here's another statistic to give you a sense of what I said about people purchasing $100,000 vehicles -
Typically, the average household income for a Porsche 911 (base price + options easily approaching $100,000) purchaser is $390,000 / year. (Source again is forbes.com)
It's very interesting, people who purchase this $100,000 vehicle make, on average, $390,000 / year (combined household).
Yet, people who purchase a $200,000 vehicle (the specific example given by forbes was the Bentley arnage sedan which has a base price of $212,990) have average liquid assets of $25 million.
Sure, it's not entirely correct to compare a net assets figure to a household income figure, but it's reasonable to assume that the average individual making $390,000/year does not have net assets anywhere close to $25 million.
Anyways, just thought these were some interesting statistics from forbes.com
Typically, the average household income for a Porsche 911 (base price + options easily approaching $100,000) purchaser is $390,000 / year. (Source again is forbes.com)
It's very interesting, people who purchase this $100,000 vehicle make, on average, $390,000 / year (combined household).
Yet, people who purchase a $200,000 vehicle (the specific example given by forbes was the Bentley arnage sedan which has a base price of $212,990) have average liquid assets of $25 million.
Sure, it's not entirely correct to compare a net assets figure to a household income figure, but it's reasonable to assume that the average individual making $390,000/year does not have net assets anywhere close to $25 million.
Anyways, just thought these were some interesting statistics from forbes.com
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06-07-10, 10:00 AM
#12
06-07-10, 10:23 AM
#14
06-07-10, 11:17 AM
#15
Another example that when done correctly going down market with lower price pointed cars can increase sales without damaging the brand. Now whether selling cars at $250K is really 'going down market' or not well that's another story 
