Monthly sales thread. Results will come on the 2nd since we just had a long holiday.
Boost expected in May auto sales
Christine Tierney / The Detroit News
May auto sales are expected to show a big improvement over last year's dismal levels, but the recent gyrations on Wall Street appear to have tempered car buyers' hopes that the U.S. economy was out of the woods.
"There was a lot of extreme volatility in the financial markets in May, which caused consumers to hesitate," said Jesse Toprak, analyst at the pricing firm TrueCar.com.
He predicts sales will total 1.05 million cars and light trucks, up 13.6 percent from May 2009 when the industry was deep in the doldrums, with uncertainty about the fate of Chrysler LLC and General Motors.
But a recent recovery in demand appears to have lost some momentum, Toprak said. He expects the selling pace in May to have slowed to 11 million vehicles, on an annualized basis, from 11.2 million in April and 11.8 million in March.
Other May estimates are higher, but only slightly. Automotive research site Edmunds.com predicts the seasonally adjusted annualized rate (SAAR) of sales will be 11.4 million, while Bank of America -- Merrill Lynch's forecast is for a 11.3 million SAAR. Citigroup's Citi Investment Research estimates this month's selling rate at 11.2 million vehicles -- level with April.
Still, the comparison with last May will show a dramatic recovery from the treacherous environment in the first half of 2009.
Edmunds estimates double-digit gains for all the major players except for Toyota Motor Corp., which it predicts will show a year-over-year sales increase of only 7.5 percent.
The final result will hinge on the turnout for the traditional Memorial Day sales. Forecasts are calling for fine weather in most regions of the country.
"This month hasn't been particularly good for the car business so far, but we anticipate that the holiday weekend will more than make up for it," said Jessica Caldwell, director of industry analysis at Edmunds.
Longer term, demand is expected to recover because the average age of American vehicles is approaching 10 years, which is historically very old. Several surveys suggest that pent-up demand is building, Citi said in a research note.
"Precisely timing the inflection point of the cycle is challenging since vehicle purchasing can be deferred now more than ever -- cars last longer, households (are) more saturated -- creating an unusually high margin of error," wrote Citi analyst Itay Michaeli. "The recovery largely becomes a question of when, not if."
Automakers are responding to the near-term skittishness provoked by the dizzying drops on Wall Street by keeping incentives high.
Toprak estimates incentives this month will average $2,915 per vehicle, up 8.3 percent from April levels and 1.7 percent above year-earlier levels.
"Automakers realize that a lot of consumers are hesitant," he said. "Demand is still very fragile, and incentives done correctly are still an effective way to get people into showrooms."
Toyota Motor Corp. and Honda Motor Co., Japan’s two biggest automakers, led the tenth straight increase in the nation’s monthly auto sales as government incentives boosted demand.
Sales of cars, trucks and buses, excluding minicars, rose 28 percent to 228,514 vehicles in May from a year earlier, the Japan Automobile Dealers Association said in a statement today. Toyota, the world’s largest carmaker, sold 112,174 units, excluding Lexus-brand cars, up 39 percent.
Japan’s auto sales began recovering from a year-long slide in August as government rebates and tax cuts for fuel-efficient vehicles rekindled demand. The incentives helped raise sales by about 600,000 vehicles last year and may increase them by about 900,000 this calendar year, the Japan Automobile Manufacturers Association said in December.
“Car sales, especially of hybrids, have been doing very well because of the incentives,” said Yoshiaki Kawano, an analyst at auto consulting company CSM Worldwide Inc. in Tokyo. “Some carmakers are waiting until after the program expires to bring out new models to offset the expected drop.”
May sales rose 16 percent at Honda, while Nissan Motor Co., the nation’s third-largest automaker, sold 9 percent more vehicles.
Under a government program started in June, consumers in Japan can apply for a rebate of as much 250,000 yen ($2,747) subsidy if they scrap a car more than 13 years old to buy a new one, and 100,000 yen for a new car purchased without scrapping an old one. The program expires at the end of September.
Electric, hybrid, natural-gas, and some diesel vehicles also qualify for an exemption from the country’s weight and purchase taxes.
Japan’s vehicle sales may fall 4.9 percent to 4.65 million units for the fiscal year that began April 1 as the government subsidy program’s expiration discourages buyers, according to the automakers association.
Toyota shares fell 0.8 percent to 3,255 yen as of 2:05 p.m., while shares of Honda dropped 0.6 percent to 2,754 yen in Tokyo. Nissan shares fell 1.7 percent to 653 yen.
Ford crowned itself king of the Canadian auto market Tuesday, while sales at Chrysler and GM both revved up leaving manufactures Toyota and Honda in their dust.
Sales at Ford Motor Company of Canada sped up by 19% in May over the same month last year with the Taurus, Edge and Lincoln MKX models driving the gains.
Canadian drivers purchased 26,122 vehicles in the month.
“With sales of 101,054 units year-to-date, Ford of Canada continues to lead the market,” the automaker said.
The competition was fierce in May as sales of light vehicles in Canada across all manufacturers were up just 0.2% over last year's depressed levels, according to data by Desrosier Automotive Consultants Inc.
Chrysler Canada was also among May's big winners, posting a 53% increase fueled by brisk minivan sales. The automaker sold 20,887 units in the month. It was Chrysler’s sixth consecutive monthly increase of 20% or more in year-over-year growth.
At General Motors of Canada, momentum continued to build last month with sales of core brands including Chevrolet, Buick, GM and Cadillac gearing up more 15%.
By contrast, Toyota Canada said it sold 17,879 Toyota and Lexus vehicles in May, representing a more than 16% drop from May 2009.
The news came the same day Toyota executives appeared before a parliamentary committee for a follow-up session aimed at determining whether the Japanese automaker responded in a timely and appropriate manner to a range of safety concerns that prompted a chain of global recalls and negative press in recent months.
Fixes to Canadian Toyota vehicles that were part of the global recall are 88% complete, executives at the Japanese automaker said.
Honda and Acura also lost ground, selling 11,587 units and falling 26% behind the pace set last May. For the most part, Honda has refused to participate in aggressive incentive campaigns this month, such as 0% financing rates aimed at bolstering spring sales.
Nissan Canada sales were down just less than 2% with the carmaker moving 8,232 vehicles off dealer lots in May.
Kia Canada said May sales surpassed the company’s previous record, handing over 5,731 sets of keys to new owners, or a nearly 14% rise compared to May 2009.
Meanwhile Subaru Canada set a new record for the month with sales reaching 2,436, a jump of nearly 26%.
Hyundai Auto Canada Corp. said its sales rose 13% to 12,620 marking its best ever monthly sales total.
Mercedes-Benz Canada also said May was its best month for Canadian sales ever. Sales at the luxury automaker jumped more than 23% to 3,109 vehicles.
FRANKFURT, June 2 (Reuters) - Germany's new car market shrank for a sixth consecutive month as demand slumps following the end of government incentives.
New car registrations dropped 34 percent year-on-year in May, Germany's VDA automotive industry association said on Wednesday.
The May result brought the decline in the first five months of 2010 to 28 percent, VDA said.
Demand in Germany has dropped sharply since the 5 billion euro ($6.1 billion) federal vehicle scrapping scheme ran out of funds at the start of September. Declining orders have fed through to new car registration statistics.
Germany, which is Europe's biggest car market, is bucking the trend in Spain and some other major European markets that are growing thanks to government incentives, although the end to subsidies later this year hangs over the market. [ID:nLDE6500F9]
The outlook for some car markets such as Italy is also dimming as European governments join Europe's austerity club with hefty budget cuts. [ID:nLDE64O0R1]
German car exports jumped 46 percent in May, VDA said.
Domestic manufacturers like Volkswagen (VOWG_p.DE) are hoping export markets will recover this year along with a rebound in corporate fleet sales that are critical for premium brands like BMW (BMWG.DE) and Mercedes-Benz (DAIGn.DE). (Reporting by Maria Sheahan)
General Motors Co. said its U.S. sales in May jumped 32% for the four brands the company kept after its restructuring thanks to continued strong demand for crossover vehicles and cars.
New-vehicle sales industrywide are expected to have risen last month from the 2009 period, with Memorial Day weekend sales projected to provide a boost, car-shopping website Edmunds.com said last week. Car sales have climbed as a gradual improvement in the economy has inspired consumers to shop for big-ticket items again.
The latest sign of strength from GM comes after the company last month reported a profit of $865 million in the first quarter and generated $1 billion in cash. The results, which came 10 months after GM's exit from bankruptcy, surpassed expectations on Wall Street, making a profitable 2010 seem less out of reach.
Among the four brands GM is keeping, sales of Cadillac and Buick led the way, rising 54% and 37%, respectively, in May. Sales at the much bigger Chevrolet division and at GMC climbed 31% and 26%, respectively. GM said total combined sales of those four brands were 222,305 for the month, the eight straight month of gains.
GM's total sales, which include the four brands the auto maker is ditching, were 223,822, up 17% from the 2009 month.
Sales at dealerships, as opposed to fleet sales to car-rental companies and corporate buyers, surged across all four continuing brands, led by a 46% jump at Buick. Sales of crossovers—vehicles built on a car platform but having features of a sport-utility vehicle—jumped 83% from a year ago.
There were 26 selling days in the month, the same as a year ago.
GM's U.S. vehicle inventories stood at about 408,000 as of the end of May, down 5.1% from a month earlier and 40% lower than year-earlier levels.
Other auto makers will report sales later Wednesday.
By Scott Deveau, Canwest News Service June 2, 2010 9:54 AM
Gains by the Detroit Three were offset by declines by Japanese automakers, with the result being essentially flat light vehicle sales for the month of May in Canada. Sales grew only 0.2% for the month compared with a year ago.
Chrysler Canada saw a 53% spike in car and truck sales last month. But that is compared with its dismal month in May 2009, when the Detroit automaker was struggling through a bankruptcy restructuring, had shut down several of its plants and was only delivering cars on a build-to-order basis.
Still, Chrysler reported a record month for sales of four of its brands -- Dodge Journey, Ram pickup, Jeep Wrangler and Dodge Challenger -- adding to the 28% sales gain it experienced in the first five months of the year.
Ford Motor Co. of Canada Ltd. said its May sales grew 19% compared with a year ago, adding to the 25% improvement it has seen since January. It also held the top sales spot with 16% of the Canadian market, according to figures provided by DesRosiers Automotive Consultants Inc.
General Motors of Canada sales rose 15.4% in May, and 22% since the start of the year, compared with the same periods last year for its core brands: Chevrolet, Buick, GMC and Cadillac.
All three Detroit automakers were outpacing the 8.4% increase in auto sales by all manufacturers in the country since the start of the year.
Sales across the board are being spurred by renewed consumer confidence, but also by hefty incentives being offered in the market, particularly by Toyota Canada Inc., which is trying to attract buyers for its vehicles after a series of recalls earlier this year.
Despite the discounts, sales of its Toyota and Lexus brands fell 16.1% in Canada during the month of May compared with a year ago. Toyota's overall sales are down 2.3% for the year so far.
Honda Canada Inc., which has also struggled with a number of recalls, but has refused to participate as fully as its competitors in the incentive game, saw sales fall by 26% for its Honda and Acura brands combined.
Honda has also suffered from not having competitive vehicles in the market, said Michelle Krebs, senior analyst at Edmunds.com,an automotive research site. Nissan Canada Inc. saw sales fall 1.9% during the month compared with a year ago.
Meanwhile, Hyundai Auto Canada Corp. and Kia Canada announced record sales for May, with unit sales increasing 12.6% and 13.9%, respectively, over the same period last year. For Kia, May marked its best single month of sales in its 11 years of selling cars in Canada. Year-to-date, Hyundai's sales have increased 20%, while Kia's are up 22.1%.
Fifth Consecutive Month of Double-Digit Combined Sales Gains for GM's Four Brands
• Calendar-Year-to-Date Sales for GM's Four Brands are up 31 Percent
• GM Crossovers Sales Are up 81 Percent Year-to-Date
DETROIT - June 2, 2010: For the fifth straight month, Chevrolet, Buick, GMC and Cadillac together posted a double digit sales gain, with combined sales increasing 32 percent over last May. Year-to-date sales for GM's four brands have risen 31 percent to 874,749 units - an increase of 206,994 units compared to last year, which is almost twice the volume lost from brands the company has discontinued.
According to Steve Carlisle, vice president, U.S. Sales Operations, GM's brands have outperformed the market this year on the strength of the company's newest products. Year-to-date, combined sales of the Chevrolet Equinox, Chevrolet Camaro, Buick LaCrosse and Regal, GMC Terrain and Cadillac SRX and CTS Wagon are up 323 percent.
"Each of our brands has new products that are being received well by customers. In fact, these new vehicles now account for about one in every four retail sales in the U.S.," said Carlisle. "With each brand launching new vehicles in the next few months, we are optimistic about the remainder of the year."
Since 2005, crossover sales as a percentage of industry sales have almost doubled. During the same time, sales of GM's crossovers as a percentage of the company's sales have more than tripled. May sales of GM's crossovers - Chevrolet Equinox, HHR and Traverse; Buick Enclave, GMC Terrain and Acadia; and Cadillac SRX - were up 83 percent compared to May 2009, and are up 81 percent year-to-date. Through May, GM leads all automakers in total crossover sales.
According to Carlisle, the company's crossover growth is an example of its ability to quickly adapt to shifts in the marketplace. "We're a much leaner and more agile company today and can take advantage of movements in consumer tastes," said Carlisle.
Chevrolet dealers reported sales of 167,235 - 31 percent higher than May, 2009. Retail sales for the brand were 19 percent higher for the month. Retail sales for Chevrolet's popular full-size pickups, Silverado and Avalanche, increased 14 percent, while retail sales for the Suburban rose 73 percent. The Chevrolet Silverado, Equinox, Traverse, Avalanche, Malibu and Camaro all posted year-over-year retail sales increases of 10 percent or more (read more).
Buick sales rose 37 percent for the month to 12,582 - the eighth consecutive month of double digit year-over-year sales increases led by the LaCrosse and Enclave. Retail sales for Buick rose 46 percent during May. Buick LaCrosse retail sales increased 191 percent for the month. Year-to-date sales of the LaCrosse have increased 162 percent (read more).
GMC sales of 30,160 were 26 percent higher than last year, while retail sales for the brand were up 37 percent. Retail sales of the GMC Terrain continued to gain momentum, with sales increasing 350 percent for the year-to-date (read more).
Cadillac sales increased 54 percent to 12,328, while retail sales improved 43 percent for the month. CTS retail sales improved 7 percent for the month, and year-to-date sales of the SRX are 439 percent higher than a year ago (read more).
Month-end dealer inventory in the U.S. stood at about 408,000 units, which is about 22,000 lower compared to April 2010, and about 267,000 lower than May 2009.
May Key Facts:
-- Eighth Consecutive Month of Combined Sales Gains for GM's Four Brands
-- Chevrolet: Total sales up 31 percent compared to a year ago; retail sales up 19 percent; Chevrolet Equinox retail sales increased 228 percent; Camaro retail sales continued to set the pace for the sport segment with 8,402 deliveries; Chevrolet Traverse retail sales were up 11 percent for the month, and are up 10 percent for the year; Silverado retail sales were up 11 percent for the month.
-- Buick: Total sales up 37 percent; retail sales up 46 percent; Buick LaCrosse retail sales rose 191 percent and are up 162 percent for the year; Buick Enclave retail sales rose 14 percent in May and are up 12 percent for the year.
-- GMC: Total sales up 26 percent; retail sales up 37 percent; GMC Terrain retail sales were up 569 percent for the month and 350 percent for the year; GMC Acadia retail sales increased 18 percent for the month and are up 24 percent year-to-date.
-- Cadillac: Total sales up 54 percent; retail sales up 43 percent; Cadillac SRX retail sales were up 605 percent for the month and 439 percent for the year; Cadillac CTS had its best month of the year, with retail sales up 7 percent.
-- GM Full-Size Pickups, Full-Size Utilities and Full-Size Luxury Utilities sales rose 17 percent for the month and are up 9 percent year-to-date.
-- Fleet sales for GM's four brands were 83,305 for the month.
GM U.S. Deliveries for May 2010 - Divisional Brand Level
FORD’S U.S. MAY SALES UP 23 PERCENT; SIXTH STRAIGHT MONTH FORD SALES INCREASE MORE THAN 20 PERCENT
* Ford, Lincoln and Mercury May sales totaled 192,253, up 23 percent versus year ago.
* All-new Super Duty powers F-Series pickup to its highest sales month in more than two years; Super Duty sales up 82 percent versus year ago; total F-Series sales up 49 percent
* Record May sales for Ford Fusion and Edge; best month yet for Transit Connect. Mustang’s May retail share increase is powered by 2011 models, which deliver even more horsepower and fuel economy
* Ford, Lincoln and Mercury year-to-date sales totaled 783,845, up 31 percent versus year ago
* Ford gains retail market share for the 19th time in the last 20 months, as more buyers turn to Ford’s fresh lineup of high-quality, fuel-efficient vehicles
* Ford announces plans to build 570,000 vehicles in the third quarter, up 80,000 vehicles (16 percent) versus third quarter 2009; second quarter plan increased by 15,000 vehicles
Download Full Sales Release (With Tables)
DEARBORN, Mich., June 2, 2010 – Ford continued to post strong sales and market share gains in May, with Ford, Lincoln and Mercury dealers delivering 192,253 new vehicles in May – a 23 percent increase versus a year ago. It marks the sixth month in a row Ford sales have increased more than 20 percent. Year-to-date sales totaled 783,845, up 31 percent.
In May, Ford retail sales were up 19 percent versus a year ago, and Ford gained retail market share for the 19th time in the last 20 months. Fleet sales were up 32 percent, primarily reflecting higher sales of Ford’s hard-working trucks to commercial customers.
Ford is benefiting from a fresh lineup of new, fuel-efficient, high-quality vehicles that deliver industry-leading levels of safety as well as smart design and value.
“Our laser focus on fuel efficiency and quality is paying off for our customers and for Ford,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. “Our customers are rewarded because Ford resale values continue to increase at a rate higher than the overall industry – and they are rewarding us with increased purchase consideration.”
In April, year-over-year resale values of Ford, Lincoln and Mercury vehicles outpaced the industry. Resale values improved 24 percent for Ford versus 19 percent for the industry, based on auction data compiled by the North American Dealers Association (NADA). The margin of improvement was particularly strong on cars, where Ford improved seven points more than the industry average.
Ford also achieved the largest gain of any automaker in Automotive Lease Guide’s latest Perceived Quality Score, bringing customer perceptions more in line with Ford’s improved vehicle quality.
Strength Across the Lineup
Once again, sales were higher throughout Ford’s lineup in May – continuing a trend that began in December. Trucks paced the year-to-year results with a sales increase of 48 percent, while cars were up 9 percent, and utilities were up 18 percent. Year-to-date, car sales were up 29 percent, utilities were up 30 percent, and trucks were up 34 percent.
“Our results reflect Ford’s balanced portfolio of products,” said Czubay. “Our goal is to offer customers class-leading fuel efficiency, quality, safety, smart design and value in every product and category.”
Other sales highlights include:
* Ford Fusion, Motor Trend’s Car of the Year, set a May sales record of 22,381, up 13 percent versus the previous record set last year. Fusion has set monthly sales records in 13 of the last 14 months, and sales have been up 14 months in a row.
* Ford Taurus sales totaled 6,466 in May, up 98 percent. Ford Focus sales were up 13 percent.
* Ford Mustang’s retail share is on the rise, boosted by the arrival of the new 2011 Mustang with new V-6 and V-8 engines that deliver more horsepower and improved fuel economy. The new 3.7-liter V-6 achieves 305 hp and is the first production car ever to achieve 300-plus horsepower and 30-plus highway miles per gallon. The new 5.0-liter V-8, offered on the Mustang GT, is at the top of its class with fuel economy of 26 mpg highway and delivers 412 hp. Mustang’s retail share in May was the highest for any month in a year.
* With sales of 49,858, Ford’s F-Series posted a 49 percent sales increase in May. Year-to-date, F-Series sales are up 35 percent. Ford’s leadership position in the truck market is strengthened by the arrival of the 2011 model F-Series Super Duty – the most capable, fuel-efficient heavy-duty pickup in the industry. For the second month in a row, sales of the all-new 2011 Super Duty were more than double Ford’s plan for the month. Super Duty sales were up 82 percent versus a year ago. F-Series sales have increased six months in a row, and May’s increase was the largest.
* Utility vehicles also posted strong sales increases. Ford Edge set a May sales record of 13,660, up 43 percent. Ford Escape sales were up 17 percent, and Mercury Mariner sales were up 22 percent. Ford Escape is America’s best-selling utility vehicle. Sales for the Ford Explorer and Expedition and Mercury Mountaineer also were higher than a year ago.
* Sales for Ford’s E-Series van (Econoline/Club Wagon) were up 34 percent versus a year ago, and sales for the Transit Connect were the highest for any month so far.
North American Production
In the third quarter of 2010, Ford plans to produce 570,000 vehicles, up 80,000 vehicles (16 percent) versus the third quarter 2009. The increase reflects higher consumer demand across Ford’s entire family of cars, utilities and trucks. Ford’s second quarter production plan is 640,000 vehicles, up 15,000 vehicles from the prior forecast.
American Honda Motor Co., Inc., posted May sales of 117,173 vehicles, an increase of 19.1 percent, the company announced today. American Honda year-to-date sales reached 487,282, an increase of 14.1 percent versus last year, based on the daily selling rate*.
Honda Division posted May sales of 105,407, an increase of 18.6 percent versus May 2009, led by total car sales of 62,597, up 20.5 percent. The Accord was the top-selling Honda model with sales of 30,077, an increase of 33.1 percent compared to last year. The Civic posted sales of 28,458, an increase of 37.3 percent. Additional models with year-over-year increases included the CR-V, up 22.5 percent with sales of 17,820; the Pilot, up 32.7 percent with sales of 9,834; and the Ridgeline, up 26.8 percent to 1,853.
"May marks the seventh straight month of sales increases for Honda," said John Mendel, executive vice president of sales for American Honda. "This speaks to Honda's focus on long-term, steady growth as the market continues to regain momentum."
Acura Division recorded May sales of 11,766, an increase of 24.3 percent versus May 2009, led by total light truck sales of 5,882, up 70.0 percent. MDX was the top-selling model for Acura, with sales of 4,064, up 65.5 percent.
*The daily selling rate (DSR) is calculated with 26 days for May 2010 and 26 days for 2009. Year-to-date, the DSR is calculated with 126 days for 2010, versus 127 days for 2009. All percentages reflect DSR.
Subaru Sales Up 35-Percent for May
- Year-to-date Sales Up More Than 29,000 Units Through the Same Period Last Year -
- Subaru Outback, Forester and Legacy Vehicles Break Previous Monthly Records -
CHERRY HILL, N.J., June 2 /PRNewswire/ -- Sales for Subaru of America, Inc. continue to climb as the company sold 23,667 vehicles in May 2010 – a 35-percent increase over May 2009 sales of 17,505 units. Year-to-date sales totaled 104,359 units compared with 74,686 units sold through the same period last year. The previous best year-to-date sales were 76,088 units posted in 2008. May also represents the company's best May sales in history, beating the previous record of 18,436 units sold in 2008.
Additionally, sales for the Subaru Outback, Forester and Legacy vehicles continue to establish new monthly records for the company. Outback sales were more than double with a 124-percent increase, Forester sales resulted in a 29-percent increase and the Legacy posted a 19-percent increase over May 2009.
"We have consistently been achieving sales records over the past two years," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "That consistency shows the fundamental strength of the brand and reflects increasing awareness among buyers that our products provide a unique combination of safety, utility, performance and value."
Toyota Reports May Sales
Click here for the 2010 May Sales Chart
TORRANCE, Calif. (June 2, 2010) – Toyota Motor Sales (TMS), U.S.A., Inc. today reported May sales of 162,813 vehicles. With equal selling days in May 2009 and 2010, sales were up 6.7 percent over the year-ago month on a daily selling rate and unadjusted raw volume basis.
"Memorial Day weekend kicked off the summer selling season with a bang, resulting in our best-selling weekend of the year," said Don Esmond, senior vice president of automotive operations for Toyota Motor Sales, U.S.A., Inc. "As Toyota maintains its leadership position as the number one retail brand in the industry for the third consecutive month, we look forward to building this momentum as we work hard to exceed our customers' expectations for quality, safety, reliability and service."
The Toyota Division posted May sales of 140,597 units, an increase of 3.6 percent over the same period last year. The Lexus Division reported May sales of 22,216 units, an increase of 31.3 percent over the year-ago month.
Toyota Division passenger cars recorded sales of 86,464 units, a decrease of 1.9 percent from last May. Passenger car sales were led by Camry and Camry Hybrid which posted combined May sales of 29,295 units. Corolla recorded sales of 26,953 units, up 14.3 percent over the year-ago month. The Prius mid-size gas-electric hybrid reported sales of 14,248 units for the month, up 41.2 percent over May 2009. The new Avalon sedan posted monthly sales of 3,029 units.
Toyota Division light trucks posted sales of 54,133 units in May, up 14 percent over May 2009. Light truck sales were led by the RAV4 compact SUV, which recorded monthly sales of 13,102 units, up 2.9 percent over the same period last year. Highlander and Highlander Hybrid posted combined sales of 6,691units for the month. The Tundra full-size pickup recorded sales of 8,491 units, up 32.4 percent over the same period last year. The Tacoma mid-size pickup posted sales of 8,630 units for the month. The all-new Sienna minivan reported sales of 10,666, up 49.7 percent over May 2009.
Scion posted May sales of 4,112 units. The xB urban utility vehicle led the way with sales of 1,879 units. The tC sports coupe posted May sales of 1,318 units. The xD reported sales of 915 units for the month.
Lexus Division Lexus reported passenger car sales of 11,471 units, up 35.3 percent over the year-ago month. Lexus passenger car sales were led by the ES entry luxury sedan which posted sales of 5,115 units, up 24 percent over last May. The IS entry luxury sports sedan reported combined sales of 3,247 units, up 11.5 percent over the same period last year. The HS 250h entry luxury hybrid sedan recorded May sales of 1,360 units.
Lexus light trucks recorded sales of 10,745 units, up 27.2 percent over last May. Lexus Division sales were led by the RX 350 and RX 450h, which reported combined May sales of 9,116 units, up 22.2 percent over the year-ago month. With May sales of 1,413 units, GX luxury SUV posted a gain of 111.5 percent over the same period last year.
TMS posted May sales of 19,110 hybrid vehicles, up 28.7 percent over May 2009. Toyota Division posted sales of 16,346 hybrids for the month. Lexus Division reported sales 2,764 hybrids in May.
There were 26 selling days this month and last May.
IMPORT CAR 24,749 31,444 -21.3 98,487 122,367 -18.9
CAR 11,471 8,477 35.3 45,816 36,217 27.5
TOYOTA DIV NA
BUILT CARS 61,715 56,729 8.8 271,147 228,733 19.5
CARS 97,935 96,650 1.3 415,450 387,317 8.1
TRUCK 10,955 17,817 -38.5 76,346 85,563 -10.1
LEXUS IMPORT LT
TRUCK 9,558 3,022 216.3 22,051 15,244 45.8
TOYOTA DIV NA
BUILT LT TRUCK 43,178 29,671 45.5 169,860 128,946 32.8
LEXUS NA BUILT
LT TRUCK 1,187 5,423 -78.1 22,231 21,725 3.1
TOTAL TOYOTA LT
TRUCK 64,878 55,933 16.0 290,488 251,478 16.4
--------------- ------ ------ ---- ------- ------- ----
VEHICLES 35,983 31,560 14.0 170,357 136,652 25.7
Sport Utility 10,745 8,445 27.2 44,282 36,969 20.7
Audi sets third-straight monthly record with best May U.S. sales in company history
- 2010 May sales of 9,205 rose 22.7% above May 2009, marking the best May and the fifth-best sales for any month by Audi in the U.S. market
- The Audi Q5 crossover set another all-time monthly sales record
- May was best month of 2010 for the Audi A4, A4 Avant and Q7 models
HERNDON, Va., Jun 2, 2010 - Audi today maintained its 2010 momentum with record May sales in the U.S. For the month, sales of Audi cars and SUVs increased 22.7% compared to May 2009, marking the third consecutive time this year that Audi set a monthly sales record. May 2010 also ranks as the fifth-best month all-time in the U.S. market.
The May 2010 results were buoyed by the continued extraordinary public response to the Audi Q5, which established another all-time sales record in the month. May 2010 also stands as the best month of the year for Audi A4, A4 Avant and Q7 sales. Demand for the popular A5 coupe remained strong. The Audi A6 sedan also enjoyed a 51.9% increase in sales over this time last year and stands 34.2% ahead of the sales pace set over the same period last year.
Overall, Audi sold 9,205 luxury cars and SUVs in May 2010, topping the previous May record of 8,788 vehicles sold in May 2007.
Through the first five months of this year, Audi has enjoyed a 31.4% increase over 2009, with 39,839 vehicles sold.
“We continue to see Audi gaining momentum as American consumers are evaluating the luxury car choices that offer substance, performance and exceptional efficiency,” said Johan de Nysschen, President, Audi of America. “This isn’t growth fueled by risky discounting strategies. It is growth based on providing the cars that are right for these times.”
Audi Q5 breaks another monthly record
Since its debut in 2009, the Q5 has become one of the brand’s most popular models. As more consumers recognize the safety, luxury and utility provided by the crossover, the Q5 has broken yet another monthly sales record, this time selling 2,030 vehicles in May – a 43.7% increase over this period in 2009.
Audi TDI clean diesel technology continues to gain consumer acceptance
In May 2010, the Audi Q7 TDI accounted for 33% of the Q7 line sales, maintaining the healthy share of that SUV line’s sales mix since it reached the U.S. market a year ago . Sales of the “2010 Green Car of the Year”, the Audi A3 TDI, accounted for 48% of all A3 sales for the month.
Audi A5 continues to break its own monthly sales records
For May, the overall A5 / S5 model line (including A5/S5 Cabriolet sales in the 2010 results) posted a month-to-month increase of 145.4%, thanks to record sales of 1,757 vehicles. For the year, the A5 line sales increased 133.6% from this point in 2009.
The declines seen in the May and year-to-date sales of the Audi A8 sedan reflect the anticipated sell down of that model as the brand prepares to launch a completely new 2011 model of its flagship luxury sedan toward the end of this year.
Audi Certified Pre-Owned (CPO) sales fell 8.4% in May from a year earlier largely due to constricted inventories.
AUDI US SNAPSHOT -----YEAR TO DATE-----
Model Line 9,205-10 Actual 7,503-09 Actual 22.7% change 39,839-10 YTD Actual 30,321-09 YTD Actual 31.4% change
A3 496 280 77.1 2,539 1216 108.8
A4 3,189 3,448 -7.5 14,847 14,457 2.7
A5 1,757 716 145.5 7,358 3,150 133.6
A6 784 516 51.9 3,393 2,528 34.2
A8 65 109 -40.4 295 507 -41.8
Audi Q5 2.037 1,413 44.2 7,790 4,377 78
Audi Q7 666 795 -16.2 2,682 3,026 -11.4
R8 42 44 -4.5 212 277 -23.5
TT 169 182 -7.1 723 783 -7.7
Total Audi Sales 9,205 7,503 22.7 39,839 30,321 31.4