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May 2010 Monthly Sales Thread

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Old 06-03-10, 08:29 AM   #31
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1) Looks like the Lexus sales event worked pretty well...they had a good month.

2) As several industry people have noted, it seems like the lure of Toyota's incentives has worn off. The brand had a so/so month and the Camry slipped behindthe Accord in sales.

3) New E is still selling well

4) Looks like the 5 Series is having trouble with volume and demand, but I think BMW forecasted this earlier anyway.

5) Yaris sales flew off a cliff

6) What is Ford doing to move that many Escapes? That thing is probably the biggest POS in it's class

7) CrossTurd is a failure

8) New Sienna is ROCKIN'

...other than that I pretty much agree with Mike's statements above.
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Old 06-03-10, 08:55 AM   #32
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^^^ Good points. FYI the 5 series officially begins sales in late June....
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Old 06-03-10, 09:03 AM   #33
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We all know that the HS isn't close to meeting its sales goals, but its pretty cool that it isn't affecting the IS And ES Sales. Just another 1000 or sales to add to lexus total. Might seem like major overlap to sell 3 sedans all ranging from 30k to 45k(even though they all have different approaches, comfort, sport, and hybrid), but it seems to be working for them so far.
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Old 06-03-10, 09:07 AM   #34
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^ The real question is: Would an IS and/or ES hybrid have more appeal?

My guess is yes.
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Old 06-03-10, 09:21 AM   #35
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Quote:
Originally Posted by GFerg View Post
We all know that the HS isn't close to meeting its sales goals, but its pretty cool that it isn't affecting the IS And ES Sales. Just another 1000 or sales to add to lexus total. Might seem like major overlap to sell 3 sedans all ranging from 30k to 45k(even though they all have different approaches, comfort, sport, and hybrid), but it seems to be working for them so far.
Very good point there. Lexus has stated they want to continue to diversify their lineup as the RX used to account for more sales in regards to %. What we have seen is the RX continue to lead in its class and Lexus sell more cars so the RX% has decreased which is what Lexus wanted. Lexus offers a lot of cars
Current
IS
HS
ES
GS
LS
SC
Coming
CT
LFA

Sold had a huge sales lead last month and again, they have gotten a lot of bad press. People believe in the brand and the product in bad times, which really shows how strong the brand is.

I am sure even Lexus is stunned at how well the RX is doing. They predicted sales around 80k and sales are constantly at pre-recession levels at 100k.

Quote:
Originally Posted by MPLexus301 View Post
^ The real question is: Would an IS and/or ES hybrid have more appeal?

My guess is yes.
I think to some but it seems people like the HS being quirky as well. As I've stated my wife and I want to love the car but ended up just liking it and styling took it off any potential list. (oddly I kind of want one as a nice lil daily).
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Old 06-03-10, 09:28 AM   #36
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Here is how some individual vehicles do if included in overall sales figures. (Luxury branded vehicles only)

Quote:
Lexus-22,216
Mercedes Benz-18,548
BMW-17,859
Buick-12,582
Cadillac-12,328
Acura-11,766

3 series-9,659
Audi-9,205
RX-9,116
Infiniti-8,091
Lincoln-7,755

E Class-5,476 (includes coupes)
ES-5,115
C class-5,089
A4+A5=4,946
G37 both-4,777

Enclave-4,715
Volvo-4,569
Porsche-1,873
Also
ES+IS+HS=9,722

The 3/RX amazingly are selling at pre-recession levels here and sell more than many entire brands. Next we see the E-class sedan/coupe selling more than ANY entry level vehicle and they the next class up in size/price. You can see Volvo really needs their new S60 to add some much needed volume.

Porsche will of course be at the bottom in sales as they are they are the most expensive brand here. In regards to the Panamera I am sure their transaction prices are higher than the competitions. The challenge will be will they stay at this sales pace for a couple of years.




Quote:

Muscle Cars

Mustang-10,225
Camaro-9,150
Challenger-3,828
This is pretty amazing as it is crystal clear import "muscle cars"/coupes simply do not come close to them in sales. 370Z, Genesis Coupe, RX8, etc all sell far below these vehicles. These vehicles have their core audience as well as have improved significantly where it attracts new buyers. So whomever argues people don't want coupes needs to look at this segment. People do buy coupes.

Last edited by LexFather; 06-03-10 at 09:37 AM..
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Old 06-03-10, 12:48 PM   #37
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The top six sellers(E, C, M, GLK, GL, and S) of Mercedes-Benz accounts for 94.16% of their total sales in May 2010, that is, 17464 out of 18548 vehicles sold. The remaining seven models combined were outsold by S-class itself.
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Old 06-03-10, 01:00 PM   #38
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Originally Posted by TwiBlueG35 View Post
The top six sellers(E, C, M, GLK, GL, and S) of Mercedes-Benz accounts for 94.16% of their total sales in May 2010, that is, 17464 out of 18548 vehicles sold. The remaining seven models combined were outsold by S-class itself.
Wow great stat! Never even looked at that before. Thanks!

Sadly not a good sign for coupes
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Old 06-03-10, 01:54 PM   #39
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Question: How come Jaguar is rarely ever mentioned in these sales threads? Can't somebody find out their sales numbers?
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Old 06-03-10, 04:56 PM   #40
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Quote:
Originally Posted by MPLexus301 View Post
^ The real question is: Would an IS and/or ES hybrid have more appeal?

My guess is yes.
I agree with you as well. I think an IS hybrid (IS 450h) and especially an ES hybrid (ES 450h) would definitely bring more buyers to Lexus.

The ES alone with no other variations still outsells the IS with three variations. Adding an ES hybrid would increase sales of the ES...Toyota does have a Camry hybrid and an RX hybrid which all pretty much shares the same platform.
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Old 06-03-10, 08:53 PM   #41
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IRVINE, CA - June 2, 2010: Mazda North American Operations (MNAO) today reported a 35.2 percent jump in sales for May 2010 with 22,605 vehicles sold. Through the first half of the year, MNAO has sold 97,481 vehicles and is outpacing last year's sales at this time by 12.5 percent.

MAZDA3 (up 53.8 percent) and CX-7 (up 55.2 percent) both more than doubled in sales when compared to last year with 11,537 and 2,513 units sold, respectively. CX-9 celebrated its best-ever May with sales of 2,518 units, accounting for a 41.1 percent increase over last year, while MAZDA6 (up 29.9 percent) and MAZDA5 (up 19.0 percent) also posted strong gains.

Rounding out the North American market, Mazda Motor de Mexico (MMdM) posted a 52.0 percent increase in sales versus May 2009 with 1,803 units sold. This boosts MMdM's year-to-date sales to 9,185, accounting for an increase of 18.0 percent versus the same period last year. Mazda Canada Inc. (MCI) reported a 1.0 percent increase over last year with 8,051 units sold, which raises its year-to-date total to 33,641 units, good for a 5.0 percent increase.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.
PHP Code:
 Mazda North American Operations May 2010

                             Month
-To-Date
                             
-------------

                     
May    May               %    % MTD
                    2010   2009          Change      DSR
                    
----   ----          ------      ---

  
Mazda3          11,537  7,500            53.8%    53.8%
  
Mazda5           1,424  1,197            19.0%    19.0%
  
Mazda6           3,493  2,689            29.9%    29.9%
  
MX-5 Miata         683    906          (24.6)%  (24.6)%
  
RX-8               100    236          (57.6)%  (57.6)%
  
CX-7             2,513  1,619            55.2%    55.2%
  
CX-9             2,518  1,785            41.1%    41.1%
  
Tribute            337    705          (52.2)%  (52.2)%
  
B-Series Truck       -     81         (100.0)% (100.0)%

  
Total Vehicles
  
--------------

  
CARS            17,237 12,528            37.6%    37.6%
  
TRUCKS           5,368  4,190            28.1%    28.1%
                   -----  -----            ----

  
TOTAL           22,605 16,718            35.2%    35.2%
                  ====== ======            ====     ====

  
MEMO:
  -----

  
IMPORT CAR      13,744  9,839            39.7%
  
IMPORT TRUCK     5,031  3,404            47.8%
                   -----  -----            ----
  
IMPORT TOTAL    18,775 13,243            41.8%

  
DOMESTIC CAR     3,493  2,689            29.9%
  
DOMESTIC TRUCK     337    786          (57.1)%
                     ---    ---          ------
  
DOMESTIC TOTALS  3,830  3,475            10.2%
  ---------------  -----  -----            ----
  
Selling Days        27     27
  
------------

                         
Year-To-Date
                         
------------

                     
May     May           %   % YTD
                    2010    2009      Change     DSR
                    
----    ----      ------     ---

  
Mazda3          47,793  38,583        23.9%   23.9%
  
Mazda5           8,236   9,194      (10.4)% (10.4)%
  
Mazda6          14,927  15,809       (5.6)%  (5.6)%
  
MX-5 Miata       2,523   4,130      (38.9)% (38.9)%
  
RX-8               523     886      (41.0)% (41.0)%
  
CX-7            10,775   7,194        49.8%   49.8%
  
CX-9            11,230   8,143        37.9%   37.9%
  
Tribute          1,464   2,388      (38.7)% (38.7)%
  
B-Series Truck      10     325      (96.9)% (96.9)%

  
Total Vehicles
  
--------------

  
CARS            74,002  68,602         7.9%    7.9%
  
TRUCKS          23,479  18,050        30.1%   30.1%
                  ------  ------        ----

  
TOTAL           97,481  86,652        12.5%   12.5%
                  ======  ======        ====    ====

  
MEMO:
  -----

  
IMPORT CAR      59,075  52,793        11.9%
  
IMPORT TRUCK    22,005  15,337        43.5%
                  ------  ------        ----
  
IMPORT TOTAL    81,080  68,130        19.0%

  
DOMESTIC CAR    14,927  15,809       (5.6)%
  
DOMESTIC TRUCK   1,474   2,713      (45.7)%
                   -----   -----      ------
  
DOMESTIC TOTALS 16,401  18,522      (11.5)%
  --------------- ------  ------      ------
  
Selling Days       127     127 
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Old 06-03-10, 09:08 PM   #42
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PHP Code:
AMERICAN SUZUKI MAY 2010 SALES
Kizashi sales up 17 percent over April 2010
MAY CYTD
2010 2009 MTD VS
2010 2009 YTD VS.
MTD PRIOR YRYTD PRIOR YR.
GRAND VITARA379 857 -561,973 3,728 -47%
EQUATOR136 314 -57549 632 -13%
SX4885 1,146 -235,026 9,496 -47%
KIZASHI 474 0 01,693 0 0%
XL728 103 -73264 2,976 -91%
FORENZA/RENO1 162 -999 3,416 -100%
TOTAL1,903 2,585 -269,514 20,259 -53
2010 Suzuki Auto Product Line

Suzuki Autoís versatile line of vehicles includes the spirited four-door SX4 Sport, all-wheel-drive five-door SX4 Crossover, SX4 SportBack hot-hatch, refined Grand Vitara compact SUV, award-winning Equator pickup truck and performance-oriented Kizashi. Every vehicle in the line provides Suzukiís standout virtues of durability, leading-edge style and high-end features at very competitive prices. All 2010 Suzuki automobiles are backed by Americaís #1 Warranty: a 100,000-mile/seven-year, fully transferable, zero-deductible powertrain limited warranty.
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Old 06-04-10, 12:13 AM   #43
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Quote:
Sub Entry Level Luxury/Near Luxury
Taurus-6,466
Maxima-6,349
Lacrosse-5,452
Avalon-3,029
TSX-2,808
CC-2,651
Genesis-2,280
1-series-844
S40-585
A3-496
C30-368
Regal-150
9-3-130
The sales figure for the Genesis is 2,480 units for May.

Quote:
Genesis seems to sell around 2200-2500 a month, far below sales goals.
The coupe has been an unmitigated flop; sales of the sedan has been around 75-80% of the 20K annual target (which is respectable in this economy).

Unless sales of the new M pick up, the Genesis sedan will likely outsell Infiniti's E segment sedan (definitely not good for Infiniti).

Quote:
Civic 28,458 +37.3%
Corolla 26,953 +14.3%
Focus 16,931 +12.6%
Cobalt 16,173 +26.7%
Elantra 9,781
Sentra 8,968 +59.6%
Jetta 8,003 -11%
Impreza 4,249 0%
Add in the Forte's 7,300 and H/K gets over 17K in this segment.

Quote:
Cube-2,295
xB 1,879 -15.2%
Element 1,378 0%
Seems like the hamsters are doing the trick...

Soul - 6,134

It's a good thing that Ford finally is doing away w/ Mercury b/c Lincoln is in serious need of fresh product (w/ more differentiation from Ford products, esp. w/ regard to sheetmetal).

Buick + Caddy make GM the "luxury" leader; expect that lead to grow w/ the Regal hitting the dealer lots (and once Caddy gets an STS replacement, as well as a Lambda crossover, GM's "luxury" divisions will make Lincoln an afterthought).
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Old 06-04-10, 07:58 AM   #44
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Quote:
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Unless sales of the new M pick up, the Genesis sedan will likely outsell Infiniti's E segment sedan (definitely not good for Infiniti).
I don't know why that would really matter for Infiniti. The Genesis costs 10-$25K less than the M so they really aren't direct competitors.
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Old 06-04-10, 09:23 AM   #45
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I don't know why that would really matter for Infiniti. The Genesis costs 10-$25K less than the M so they really aren't direct competitors.
Exactly. The Genesis V-6 3.8 starts at $33,000. That is actually below the 335, IS 350, ES 350, HS 250 in price (as well as others).The V-6 M37 starts at $46,250.

The V-8 4.6 starts at $39,000. The V-8 M56 starts at $57,500. That is almost 20 grand more.

The Genesis was launched in a slowing economy so the modest 20k sales goal is a huge miss especially considering its price. There is also a nationwide $399 lease for it being advertised nationally.

Now I am not sure if people see the value in the new M37/56 when it is no longer cheaper than Lexus or the Germans and you do have cars like the Genesis and MKS etc who do offer value. So far M37/56 sales have been pretty dismal. They better hope Nissan provides some new lease backing as it seems without it the vehicles don't sell. Surely they don't expect the car to sell 25k a year like the last model in its peak years but I don't think they want to sell 15k either.
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