Maserati has confirmed it is working on a new entry-level model that will be priced from around £50,000.
The car, revealed as part of Fiat's restructuring plans today, will "offer a new product package with specific contents in order to exploit Maserati DNA". The only other detail confirmed was that it would be priced at less than 55,000 euros (£47,815). No official details have been confirmed.
Maserati wants the car to give it a 10 per cent share in what it calls Europe's 'high-end E-segment'.
Also confirmed at the Maserati presentation was an all-new Quattroporte. The firm wants the car to give it a larger share in the luxury sports saloon market and it is described as having a "completely new style, offering outstanding driving emotions and high-level quality".
The firm revealed no long-term plans to replace either the Granturismo or the Grancabrio
because both are still relatively new models.
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Maserati reportedly to build sub-Quattroporte M5 rival
Makes me wonder if this entry level Maserati, would be the underpinnings for a high performance version:
If you've had trouble figuring out if the Maserati Quattroporte was a closer rival to the BMW M5 or the 7 Series, the latest news from Modena ought to help. As part of the Fiat Group's comprehensive five-year plan – which already includes several new Alfa Romeos and no fewer than six new Ferraris – Maserati has revealed plans to build a new sub-Quattroporte sedan.
Targeting the likes of the M5, the Mercedes-Benz E63 AMG and the Audi RS6, a new sedan is set to slot in below the existing Quattrporte in both size and price. Reports place the entry price for the new four-door at at less than €55,000 ($74k), significantly less than the $120k starting price for the current Quattroporte.
In addition, plans are also underway for a new full-size Quattroporte, giving buyers in the market for an exotic Italian super-saloon twice the variety to choose from. Expect the next-generation QP, then, to go slightly farther up-market to make way for its upcoming kid brother.
I guess I understand selling a cheaper model to increase business but I already considered Maserati to be entry level exotic. A 50K car doesn't feel right to me.
The Quattroporte, I think it's one of the best looking sport sedans on the planet. I don't know what the new one will look like but it can't be as sweet. The current car is sporty,classy, different and sleek. Also has ample room and it's fast. Don't know how much they can improve.