Toyota to Create G-Sports (Gs) Performance Division
01-29-10, 05:08 PM
#1
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Toyota to Create G-Sports (Gs) Performance Division
http://blogs.insideline.com/straight...sion.html#more
Toyota made big news when it displayed several eye-catching cars in its booth at the Tokyo Auto Salon a couple weeks ago. These cars were like nothing Toyota has shown before, slick interpretations of future and existing models, which not only looked sporty but supposedly featured significant performance enhancements. These cars wore the G's logo with the words "Toyota G Sports" written underneath.
G's is a new brand from Toyota that will gradually roll out cars in mid-2010, specializing in complete conversions of Toyota's existing products. In a word, G's will be the company's in-house tuning division, providing Toyota fans sporty cars customized to their own tastes. What will separate G's from other OEM tuner divisions like AMG and BMW's M cars is the customization angle as customers will be able to choose their level of tweaks. The changes to the cars will be applied to the exterior, interior and to the mechanical components, most notably the suspension.
While Toyota now has Modelista, which tunes Toyota cars with subtle body kits and slight performance upgrades, and TRD that mainly supplies performance parts, G's will focus on high-end tuning for street use. Thus, the cars that G's will create will be more expensive that the cars Modelista currently produces.
G's already showed a taste of what it has in mind with the FT-86 presented inside the Toyota booth as the Tokyo Auto Salon. The car was aggressive, attractive and the final product will have significantly more performance than stock.
Joining the FT-86 was a Mark X and Prius, which also showcased G's creativity. Reports are that G's will work closely with both Modelista and TRD to make its cars, the former supplying body kits and design advice, the latter making purely mechanical contributions. The new division will also look to Gazoo Racing, known as Toyota's GT racing division, for assistance as well, especially in the testing department. Gazoo also had a number of noteworthy models at the Tokyo Auto Salon, evidence that Toyota seems deadly serious about turning its image around into one that's sporty and exciting. -- reporting by Mak Tokuyama in Japan
Toyota made big news when it displayed several eye-catching cars in its booth at the Tokyo Auto Salon a couple weeks ago. These cars were like nothing Toyota has shown before, slick interpretations of future and existing models, which not only looked sporty but supposedly featured significant performance enhancements. These cars wore the G's logo with the words "Toyota G Sports" written underneath.
G's is a new brand from Toyota that will gradually roll out cars in mid-2010, specializing in complete conversions of Toyota's existing products. In a word, G's will be the company's in-house tuning division, providing Toyota fans sporty cars customized to their own tastes. What will separate G's from other OEM tuner divisions like AMG and BMW's M cars is the customization angle as customers will be able to choose their level of tweaks. The changes to the cars will be applied to the exterior, interior and to the mechanical components, most notably the suspension.
While Toyota now has Modelista, which tunes Toyota cars with subtle body kits and slight performance upgrades, and TRD that mainly supplies performance parts, G's will focus on high-end tuning for street use. Thus, the cars that G's will create will be more expensive that the cars Modelista currently produces.
G's already showed a taste of what it has in mind with the FT-86 presented inside the Toyota booth as the Tokyo Auto Salon. The car was aggressive, attractive and the final product will have significantly more performance than stock.
Joining the FT-86 was a Mark X and Prius, which also showcased G's creativity. Reports are that G's will work closely with both Modelista and TRD to make its cars, the former supplying body kits and design advice, the latter making purely mechanical contributions. The new division will also look to Gazoo Racing, known as Toyota's GT racing division, for assistance as well, especially in the testing department. Gazoo also had a number of noteworthy models at the Tokyo Auto Salon, evidence that Toyota seems deadly serious about turning its image around into one that's sporty and exciting. -- reporting by Mak Tokuyama in Japan
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01-29-10, 06:18 PM
#9
It's a good idea, but like the FT-CH concept, the naming and ideas sound a bit too close to Lexus' LF-Ch and F-Sport parts line. That being said, Lexus' F Performance Division is different from the F-Sport, and who knows maybe there will be some concurrent benefit from the F <=> G associations.
Oh and this reminds me of a certain April 1st ClubLexus creation...our prescience strikes again!
Oh and this reminds me of a certain April 1st ClubLexus creation...our prescience strikes again!
01-29-10, 08:13 PM
#13
Sounds like a great move for Toyota.. So Lexus has a performance division and now Toyota.. 
If Toyota plays their cards right and prices these for consumers to afford then they should have no problem selling units and retaining the number 1 auto manufacturer
If Toyota plays their cards right and prices these for consumers to afford then they should have no problem selling units and retaining the number 1 auto manufacturer
