Lexus Escondido Centre "super dealership" opening
12-01-09, 09:04 AM
#16
Lexus Champion
some might think that way, but truth is quite the opposite. i have compared a lot of prices and sometimes these super nice dealerships actually have the same or better pricing. bottom line it's up to the salesman. otherwise, lexus dealerships can't be "nice" coz' that means you pay more for your car? 
Even if somehow that's not true and they're able to keep their prices more normal due to greater sales volume drawn in by their high end dealership, the perception is still there.
There's a reason why smart successful traveling sales people don't drive high dollar cars even if they can afford them... because people see that and assume they're being taken for a ride. The owners of my company (I'm in the insurance industry) pull in several million a year and they LIKE nice cars, too, but they both drive cars that sell in the ~40k range and specifically avoid tier 1 badges like Lexus, Benz, and BMW because they want to avoid that image.
12-01-09, 09:09 AM
#17
The fact is that opulence takes much more cash and greater cash requires greater profits. The customer has to pay for it somehow.
Even if somehow that's not true and they're able to keep their prices more normal due to greater sales volume drawn in by their high end dealership, the perception is still there.
.
Even if somehow that's not true and they're able to keep their prices more normal due to greater sales volume drawn in by their high end dealership, the perception is still there.
.
Big dealerships like that have very big overheads and have to move vehicles.
So,you may actually get a better deal.
I'd love going to go to that dealer and see what's up.
.
12-01-09, 11:06 AM
#21
Lexus Connoisseur
Damn, one more must-see Lexus dealer to visit. First it was Newport Lexus, currently Lexus of North Miami and now this? Lets see how this stacks up against Lexus of North Miami which I had a chance to visit back in October during the LFA Press Event. North Miami is at the top of the premium Lexus dealer list in my opinion. They are one step above Newport in terms of amenities and such.
There are many beautiful Lexus dealers in South Florida which have their own appeal. Lexus of West Kendall and Lexus of Palm Beach are my favorites. They have their own distinct resort look. Escondido looks interesting as it looks like a combination of Newport, North Miami and etc. I'll be making a trip down to Escondido soon.
There are many beautiful Lexus dealers in South Florida which have their own appeal. Lexus of West Kendall and Lexus of Palm Beach are my favorites. They have their own distinct resort look. Escondido looks interesting as it looks like a combination of Newport, North Miami and etc. I'll be making a trip down to Escondido soon.
Last edited by flipside909; 12-01-09 at 11:11 AM.
12-01-09, 11:12 AM
#22
Lexus Connoisseur
12-01-09, 11:14 AM
#23
Lexus Connoisseur
http://www.sandiego6.com/news/local/...N-ER02r6A.cspx
New Lexus "Super Dealership" To Open In Escondido
New Lexus "Super Dealership" To Open In Escondido
Escondido - A new Lexus "Super Dealership" is scheduled to open Tuesday December 1st. The 336,000 square foot facility is located at 1205 Auto Park Way.
The three-story building features an indoor fountain, a golf simulator, a library, a flower shop, a kid's zone and an upscale restaurant.
According to the dealership, the third floor entertaining area will be used for weddings and available for large parties.
"This has been in the works for years. This was built to be over the top," says Lexus Escondido General Manager Marc Bechard.
The dealership is expected to attract business from all over the region which is something Escondido City Officials are excited about. "Our car dealerships are the largest contributors to our sales tax revenue. We will make sure this dealership succeeds, because if they succeed, we will too," says Escondido Councilman **** Daniels.
According to the Dealership, they are still hiring for a few positions.
Lexus Escondido is located off Interstate 15 at the 9th Avenue/ Auto Park Way Exit. Operating hours are Monday through Friday, 8am-9pm. Saturday hours are 8am-6pm and Sunday's sales hours are 10am-6pm.
For more information cal (760)747-2300.
The three-story building features an indoor fountain, a golf simulator, a library, a flower shop, a kid's zone and an upscale restaurant.
According to the dealership, the third floor entertaining area will be used for weddings and available for large parties.
"This has been in the works for years. This was built to be over the top," says Lexus Escondido General Manager Marc Bechard.
The dealership is expected to attract business from all over the region which is something Escondido City Officials are excited about. "Our car dealerships are the largest contributors to our sales tax revenue. We will make sure this dealership succeeds, because if they succeed, we will too," says Escondido Councilman **** Daniels.
According to the Dealership, they are still hiring for a few positions.
Lexus Escondido is located off Interstate 15 at the 9th Avenue/ Auto Park Way Exit. Operating hours are Monday through Friday, 8am-9pm. Saturday hours are 8am-6pm and Sunday's sales hours are 10am-6pm.
For more information cal (760)747-2300.
12-01-09, 02:13 PM
#25
The fact is that opulence takes much more cash and greater cash requires greater profits. The customer has to pay for it somehow.
Even if somehow that's not true and they're able to keep their prices more normal due to greater sales volume drawn in by their high end dealership, the perception is still there.
There's a reason why smart successful traveling sales people don't drive high dollar cars even if they can afford them... because people see that and assume they're being taken for a ride. The owners of my company (I'm in the insurance industry) pull in several million a year and they LIKE nice cars, too, but they both drive cars that sell in the ~40k range and specifically avoid tier 1 badges like Lexus, Benz, and BMW because they want to avoid that image.
Even if somehow that's not true and they're able to keep their prices more normal due to greater sales volume drawn in by their high end dealership, the perception is still there.
There's a reason why smart successful traveling sales people don't drive high dollar cars even if they can afford them... because people see that and assume they're being taken for a ride. The owners of my company (I'm in the insurance industry) pull in several million a year and they LIKE nice cars, too, but they both drive cars that sell in the ~40k range and specifically avoid tier 1 badges like Lexus, Benz, and BMW because they want to avoid that image.
in the end, lexus is a luxury brand. if anyone wants to make "full sense" and just get a car, get a toyota. as soon as one steps in the lexus (or other luxury brands) door, then one is paying somewhat of a premium for their cars. very simple concept. there is nothing special about it. it's a take it or leave it thing
12-01-09, 02:23 PM
#26
Guest
Posts: n/a
Lexus promised dealers more product was coming and more upmarket product. We are seeing this. They kept their promise and dealers are happy. Its a two way relationship. More expensive products= more profit for dealers, its pretty simple. I truly like these super dealer concepts. Kill 3 or 4 birds with a trip to the dealer. Why not! That is making my life easier.
Over 1 billion has been invested in upgrading or making new Lexus dealerships nationwide.
In contrast, Honda/Acura promised the same thing to their dealers and INSISTED they upgrade facilities to be more like Lexus, BMW, etc. So dealers invested in their Acura stores, some happily, some reluctantly. Well now Acura slapped them in the face since they are NOT getting more expensive products and not moving up. They have a bunch of pissed of dealers now. Imagine spending millions on your store b/c you were told new upscale products were coming and you needed to look appropriately and then nothing comes.
Sad really.
Over 1 billion has been invested in upgrading or making new Lexus dealerships nationwide.
In contrast, Honda/Acura promised the same thing to their dealers and INSISTED they upgrade facilities to be more like Lexus, BMW, etc. So dealers invested in their Acura stores, some happily, some reluctantly. Well now Acura slapped them in the face since they are NOT getting more expensive products and not moving up. They have a bunch of pissed of dealers now. Imagine spending millions on your store b/c you were told new upscale products were coming and you needed to look appropriately and then nothing comes.
Sad really.
12-01-09, 02:48 PM
#27
Lexus Champion
The only reason why it's in escondido is because they couldn't build it in Rancho Santa Fe (which is the next area over).
12-01-09, 02:55 PM
#28
Lexus Champion
Thread Starter
Lexus promised dealers more product was coming and more upmarket product. We are seeing this. They kept their promise and dealers are happy. Its a two way relationship. More expensive products= more profit for dealers, its pretty simple. I truly like these super dealer concepts. Kill 3 or 4 birds with a trip to the dealer. Why not! That is making my life easier.
Over 1 billion has been invested in upgrading or making new Lexus dealerships nationwide.
Over 1 billion has been invested in upgrading or making new Lexus dealerships nationwide.
12-02-09, 06:24 AM
#29
Lexus Test Driver
This dealer is almost like those casinos with the maga-mall, their over head is hugh, so they must make more money from each customers. I guess that is great for the rich folks who just want great service and dont care about the price. For the average Joe six pack like me, I might go take a look at that place for the heck of it, but I know I can get a better deal somewhere else.
12-02-09, 07:56 AM
#30
Guest
Posts: n/a
Lineup expansion is what I think about with each of these opening event stories. These massive dealerships are more than a match for any sites that the European luxury brands have here in the US (although I'd like to see such a site in NYC, as well as showcase/museum like sites abroad)--and as such they can field a range of models that is as expansive as those of rival brands. The Lexus lineup is getting larger, but there is a lot of potential still out there, and these facilities are well-equipped to handle a product onslaught. These showrooms would be elevated with some additional F-models, but also perhaps even branching out to a sporty cute-ute, a large coupe, etc....although I wouldn't necessarily want Lexus to go into every niche, and the more variations = more complexity, there is room to grow.
