(TSW) Lumarai Wheels for Lexus launched at SEMA
11-24-09, 02:17 PM
#1
iModerate
Thread Starter
(TSW) Lumarai Wheels for Lexus launched at SEMA
Email I received from TSW:
Lumarai Wheels for Lexus launched at SEMA
http://www.lumaraiwheels.com/
Lumarai Wheels for Lexus is launched at SEMA, the premier automotive specialty products trade event in the world. Lumarai wheels are custom aftermarket wheels designed exclusively for Lexus vehicle applications.
Huntington Beach, CA (Vocus/PRWEB ) November 24, 2009 -- Lumarai wheels, custom wheels designed exclusively for Lexus vehicles is launched at SEMA. Embodying more than 20 years of design experience, this exclusive wheel brand fills a void in the Lexus wheels aftermarket. "After market Lexus wheels that fit correctly on a Lexus is a rarity. Lumarai wheels were created to fill that void", says Terence Scheckter, President of Lumarai wheels, "Our focus is on designing wheels that fit Lexus vehicles perfectly".
"After market Lexus wheels that fit correctly on a Lexus is a rarity. Lumarai wheels were created to fill that void "
"Our focus is on designing wheels that fit Lexus vehicles perfectly "
"The wheel configurator is a great on-line tool to test fit Lumarai wheels onto Lexus vehicles. "
"We strive to offer the perfect fit for your Lexus vehcle "
There are several very good technical reasons why Lexus requires a wheel made to fit only Lexus vehicles:
- Lexus wheels use flat seat nuts. There are almost zero aftermarket wheel brands that work with flat seat wheel nuts. That is, nearly every aftermarket wheel in the world uses 60 degree taper nuts. Lumarai wheels use flat seat nuts.
- Lexus vehicles have a precise and sometimes sensitive suspension making it extremely important that any wheel you put on your Lexus is hub-centric. Lumarai wheels are engineered to be perfectly hub-centric on Lexus vehicles to ensure a smooth vibration free ride
- Lexus wheels use air sensors. The Lumarai wheels are designed around the Lexus air sensor to ensure that OE Lexus air sensors will work on Lumarai wheels.
- Many Lexus owners like to put the OE Lexus emblem on their wheels. Lumarai wheels accept the OE Lexus wheel emblem.
Lumarai custom wheels for Lexus has designed the Morro wheel, a smooth five spoke alloy wheel, with a minor style groove cut down the center of the spoke. This wheel is available in a variety of staggered applications. Sizes are available in 17 inch,18 inch,19 inch, and 20 inch. Wheels are available in silver with a mirror cut face and lip, gloss black with a mirror cut lip and a beautiful full chrome.
Lumarai wheels has also developed a wheel configurator to enable users to visualize what Lumarai wheels look like on their Lexus LS, GS and IS vehicles. "The wheel configurator is a great on-line tool to test fit Lumarai wheels onto Lexus vehicles." says Terence Scheckter, President of Lumarai Wheels.
All wheels are built to Lumarai's strict manufacturing standards while maintaining the lightest possible weight, creating high performance wheels that fit perfectly. "We strive to offer the perfect fit for your Lexus vehcle", says Scheckter.
About Lumarai Wheels for Lexus: Legend has it that when Toyota created the Lexus brand they sent a group of executives to live in Laguna Beach, CA to immerse themselves in the California lifestyle and get an understanding of what the potential Lexus buyer might desire. So Lumarai Wheels chose a designer who lived in Laguna Beach, CA to design the first Lumarai wheel. They called the wheel the Morro, named after El Morro Beach, the first beach you see when driving south on Pacific Coast Highway and entering the town of Laguna Beach.
Prices of Lumarai wheels vary from $220 - $570 and are available now. For a dealer near you, call
1866-432-3615 or visit Lumarai Wheels on the web at http://www.lumaraiwheels.com/. Lumarai dealers are located throughout North America and worldwide
Lumarai Wheels for Lexus launched at SEMA
http://www.lumaraiwheels.com/
Lumarai Wheels for Lexus is launched at SEMA, the premier automotive specialty products trade event in the world. Lumarai wheels are custom aftermarket wheels designed exclusively for Lexus vehicle applications.
Huntington Beach, CA (Vocus/PRWEB ) November 24, 2009 -- Lumarai wheels, custom wheels designed exclusively for Lexus vehicles is launched at SEMA. Embodying more than 20 years of design experience, this exclusive wheel brand fills a void in the Lexus wheels aftermarket. "After market Lexus wheels that fit correctly on a Lexus is a rarity. Lumarai wheels were created to fill that void", says Terence Scheckter, President of Lumarai wheels, "Our focus is on designing wheels that fit Lexus vehicles perfectly".
"After market Lexus wheels that fit correctly on a Lexus is a rarity. Lumarai wheels were created to fill that void "
"Our focus is on designing wheels that fit Lexus vehicles perfectly "
"The wheel configurator is a great on-line tool to test fit Lumarai wheels onto Lexus vehicles. "
"We strive to offer the perfect fit for your Lexus vehcle "
There are several very good technical reasons why Lexus requires a wheel made to fit only Lexus vehicles:
- Lexus wheels use flat seat nuts. There are almost zero aftermarket wheel brands that work with flat seat wheel nuts. That is, nearly every aftermarket wheel in the world uses 60 degree taper nuts. Lumarai wheels use flat seat nuts.
- Lexus vehicles have a precise and sometimes sensitive suspension making it extremely important that any wheel you put on your Lexus is hub-centric. Lumarai wheels are engineered to be perfectly hub-centric on Lexus vehicles to ensure a smooth vibration free ride
- Lexus wheels use air sensors. The Lumarai wheels are designed around the Lexus air sensor to ensure that OE Lexus air sensors will work on Lumarai wheels.
- Many Lexus owners like to put the OE Lexus emblem on their wheels. Lumarai wheels accept the OE Lexus wheel emblem.
Lumarai custom wheels for Lexus has designed the Morro wheel, a smooth five spoke alloy wheel, with a minor style groove cut down the center of the spoke. This wheel is available in a variety of staggered applications. Sizes are available in 17 inch,18 inch,19 inch, and 20 inch. Wheels are available in silver with a mirror cut face and lip, gloss black with a mirror cut lip and a beautiful full chrome.
Lumarai wheels has also developed a wheel configurator to enable users to visualize what Lumarai wheels look like on their Lexus LS, GS and IS vehicles. "The wheel configurator is a great on-line tool to test fit Lumarai wheels onto Lexus vehicles." says Terence Scheckter, President of Lumarai Wheels.
All wheels are built to Lumarai's strict manufacturing standards while maintaining the lightest possible weight, creating high performance wheels that fit perfectly. "We strive to offer the perfect fit for your Lexus vehcle", says Scheckter.
About Lumarai Wheels for Lexus: Legend has it that when Toyota created the Lexus brand they sent a group of executives to live in Laguna Beach, CA to immerse themselves in the California lifestyle and get an understanding of what the potential Lexus buyer might desire. So Lumarai Wheels chose a designer who lived in Laguna Beach, CA to design the first Lumarai wheel. They called the wheel the Morro, named after El Morro Beach, the first beach you see when driving south on Pacific Coast Highway and entering the town of Laguna Beach.
Prices of Lumarai wheels vary from $220 - $570 and are available now. For a dealer near you, call
1866-432-3615 or visit Lumarai Wheels on the web at http://www.lumaraiwheels.com/. Lumarai dealers are located throughout North America and worldwide
11-24-09, 05:45 PM
#2
Lexus Fanatic
This is great news. It will have 3 pc fitment and ride quality but at a cast wheel price. TSW ROCKS. They have a brand now for Porsche, Range Rover, BMW, Corvette, Jaguar, and now for Lexus. Thats great news because they have been around for longer than 95% of wheel companies and have a great rep for quality wheels. Perfect offsets, fit oem TPMS sensors, available in chrome, and from a great company. Good news for all of us
11-24-09, 06:33 PM
#3
This sucks. I've always wished TSW had a Lexus line of wheels like they do for those other cars. I would have bought them even over my new 3 piece MC3 wheels. Oh well, too late. There's always next year. Maybe get something to change up every so often?
11-24-09, 10:59 PM
#6
iModerate
Thread Starter
This is a pretty nice looking wheel to start off with. The quality of my current TSW wheels is great. I would not hesitate to trade them out for a set of Lexus specific ones that don't require the hub-centric rings. Once they make a mesh set that is.
11-25-09, 07:42 AM
#7
TSW!?
Are you kidding me? Not Rays, Work, Advan, BBS, OZ, Speedline, but TSW!? I guess at least it's drilled for the correct hub bore and lug centric...
"After market Lexus wheels that fit correctly on a Lexus is a rarity. Lumarai wheels were created to fill that void "
Are you kidding me? Not Rays, Work, Advan, BBS, OZ, Speedline, but TSW!? I guess at least it's drilled for the correct hub bore and lug centric...
"After market Lexus wheels that fit correctly on a Lexus is a rarity. Lumarai wheels were created to fill that void "
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11-25-09, 08:51 AM
#9
Lexus Fanatic
I think they will make money on this line of Lexus wheels, once they expand the wheel selection and fitments. So a good business decision selling into a significant and lucrative market (Lexus).
The concept is like their Mandrus wheel line exclusively for Mercedes, which has a reasonable selection to choose from.
The concept is like their Mandrus wheel line exclusively for Mercedes, which has a reasonable selection to choose from.
11-25-09, 10:55 AM
#11
iModerate
Thread Starter
How many aftermarket wheel are made that do NOT require a separate hub-centric ring when used on a Lexus? (This is a real question, not being sarcastic)
Somewhere between none and few is what I suspect. I think they are filling a void.
Somewhere between none and few is what I suspect. I think they are filling a void.
11-25-09, 10:59 AM
#12
Lexus Fanatic
For example I run MRR GT1's on my IS350 without hub centering rings, and with correct lugs, zero vibration, as smooth running as OEM wheels.
Last edited by IS-SV; 11-25-09 at 11:05 AM.
11-25-09, 11:34 AM
#13
iModerate
Thread Starter
Running wheels without a hub-centric ring is a issue. Most cars will get serious vibration from this. You seem to be the lucky exception. The 2GS is prone to vibration even with factory setups so aftermarket without the rings just magnifies this issue.
The use of factory lugs is neat too since many people with aftermarket wheels forget to keep the proper tools for the aftermarket lugs in the car. When the time comes to change a flat they can't. Back in my Service Manager days we had more tow-ins for flats because of this then I could count.
The use of factory lugs is neat too since many people with aftermarket wheels forget to keep the proper tools for the aftermarket lugs in the car. When the time comes to change a flat they can't. Back in my Service Manager days we had more tow-ins for flats because of this then I could count.
11-25-09, 11:40 AM
#14
Lexus Fanatic
I see on 2GS. With the 2IS, it seems to be much less of an issue, many are running without hub centering rings, quite common. Factory setups on 2IS same.
11-25-09, 12:28 PM
#15
TSW!?
Are you kidding me? Not Rays, Work, Advan, BBS, OZ, Speedline, but TSW!? I guess at least it's drilled for the correct hub bore and lug centric...
"After market Lexus wheels that fit correctly on a Lexus is a rarity. Lumarai wheels were created to fill that void "
Are you kidding me? Not Rays, Work, Advan, BBS, OZ, Speedline, but TSW!? I guess at least it's drilled for the correct hub bore and lug centric...
"After market Lexus wheels that fit correctly on a Lexus is a rarity. Lumarai wheels were created to fill that void "