flipside909

May 15, 2009 - To help launch the new IS Convertible coming this summer, Lexus has introduced a new ad campaign to showcase an array of IS models. With the addition of a new IS Convertible, a new tag line has been created allowing people to "Live a little, a lot". Today, Lexus releases four new commercials on You Tube and will broadcast on TV. Focusing on a "fun to drive" experience, for the first time people can now jump in to a new IS without having to open the doors. The last of the series of new commercial called "Scream" which showcases the new IS line featuring the regular IS sedan, the performance monster IS F and the all-new IS Convertible on the streets of Downtown LA. "Liberation through acceleration" helps generate new excitement for the now diverse Lexus IS line.


2010 Lexus IS C Commercial: "Hop In"
http://www.youtube.com/watch?v=KBSXUXvJqGs

2010 Lexus IS C Commercial: "Look Out"
http://www.youtube.com/watch?v=pB8mS_h6Kqw

2010 Lexus IS C Commercial: "Running"
http://www.youtube.com/watch?v=nvjCudOz8II

2010 Lexus IS Full-line Commercial: "Scream"
http://www.youtube.com/watch?v=VuD8-OUCRe8

JKA.nyc

looks pretty good in the commercials. they look like they're yawning instead of screaming in the fourth one though.

svelt

Good choice on choosing males to be driving the vehicle in each commercial, they wouldn't want the car to be more suggestively girly than it already is. It does look not too bad in commercials, but we see no shots of it with the top up.

rominl

iTrader: (4)

the 3rd and 4th ones are pretty good, specially the 4th, good to see the whole IS lineup to let people associate them together

the first two though, they are a bit weak

Gojirra99

I don't think Lexus really cares whether more females are buying them than males or not as long as it sells reasonably well. And females tend to like convertibles more anyway ...

I agree they look better in these commercials too ...

highstakes

I agree.


Dont think I've seen this many people in any Lexus commercials.

flipside909

The car looks much better in person and in F-Sport trim:

PhilipMSPT

iTrader: (5)

Fourth one is really good.

I've screamed in glee in my car before...

92 SC400

Maybe they should just save the money on marketing this ugly-@$$ thing and market something else or put it toward creating a real sports coupe, you know, one people will actually care about and possibly buy.

knihc2008

iTrader: (1)

Actually looks decent in the commercial but almost all of the shots cut off a portion of the big ol boot that makes the car look so ugly. And I don't really get these commercials, except for the last one. The IS C... helps you get out of sticky situations?

Anthony

iTrader: (4)

4th commerical is pretty nice, not really a big convertable fan though

whoster

i don't even get what they're trying to say with the 2nd one...

Shoyuu

4th one had me mimicking the facial expressions lol.

4th one is more memorable for me.

TripleL

Good stuff, thanks Flipside!!

I like the 3rd one the best......

Stage3

iTrader: (3)

Hey! How about that... The IS Line commercial is the one that I saw filming in downtown Tampa... At least the portion with the IS-F...

https://www.clublexus.com/forums/car...own-tampa.html