Aston Martin Lagonda. Infiniti stole Aston's mojo and beat Aston with the ugly stick.
03-04-09, 12:44 PM
#16
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With these new cars, the lines and angles are sharp and for the most part, they are not what we are used to. Some cars just don't photograph well but look great in person like the Mercedes Benz CLS.
I would save my final judgement until I actually see one of these in person (that's if it ever comes out). As of right now, I don't hate it or love it.
I would save my final judgement until I actually see one of these in person (that's if it ever comes out). As of right now, I don't hate it or love it.
03-04-09, 01:33 PM
#17
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The reason this doesn't work is that it's against the laws of God and man for there to be such a thing as an Aston SUV/CUV. It's like mating purebred stallion DNA with DNA from an elephant... you can't help but end up with something mutated and monstrous. The very concept of an Aston SUV is wrong to start with. It's just... unnatural.
03-04-09, 01:47 PM
#18
It's not UGLY. I mean if it weren't made by Aston Martin and instead made by, I don't know, Hyundai or Kia, it would be a pretty average, ok design. But given it's coming from the people who gave us the DB9, DBS, One-77, this thing is pretty disappointing.
03-04-09, 05:48 PM
#20
I think the fact that Aston Martin would create an SUV is quite dissappointing. At least it is to me.
07-21-14, 08:32 AM
#22
Aston Martin May not Build Lagonda SUV, Focus on Sedan Instead
When Aston Martin unveiled the Lagonda SUV concept in 2009, reactions to the study’s design were mixed at best. It wasn’t exactly a pretty sight and it failed to convince management that it will be a winner.
However, since then there have been many reports about Aston Martin bringing an SUV to production with the help of Daimler AG. No official announcements have been made so far though. Moreover, it appears that the SUV is no longer a priority for Aston Martin, as the company’s director of design Marek Reichman admitted recently.
“We first showed the Lagonda SUV concept back in 2009. We still have plans for the (Lagonda) brand. There might be some surprises in the marque’s re-establishment into the market place, but as a very unique coachbuilt experience. And that’s probably what’s most befitting of the brand,” Reichman told Piston Heads.
Some may think that this means Aston Martin will focus on turning Lagonda into a high-end badge, but Reichman says it’s more than that. “It’s the reinvention of the marque, the brand, but done in a very, very limited way. It’s not something we believe that is a mass product,” the executive explained.
A “very limited” Aston Martin model will likely mean less than 100 units, each with a prohibitive price tag and very luxurious - a description that would fit well with the rumored Lagonda sedan, especially for markets like China and the rest of Asia, where four-door luxury sedans sell very well. For instance, Aston Martin’s most successful model in China is the Rapide.
So what about the SUV? “That was a different time. It was Ulrich’s time (Ulrich Bez, former Aston Martin CEO). And now we’re in a very, very different time, with a different plan and with a different projection of what that brand should become,” Reichman said.
However, since then there have been many reports about Aston Martin bringing an SUV to production with the help of Daimler AG. No official announcements have been made so far though. Moreover, it appears that the SUV is no longer a priority for Aston Martin, as the company’s director of design Marek Reichman admitted recently.
“We first showed the Lagonda SUV concept back in 2009. We still have plans for the (Lagonda) brand. There might be some surprises in the marque’s re-establishment into the market place, but as a very unique coachbuilt experience. And that’s probably what’s most befitting of the brand,” Reichman told Piston Heads.
Some may think that this means Aston Martin will focus on turning Lagonda into a high-end badge, but Reichman says it’s more than that. “It’s the reinvention of the marque, the brand, but done in a very, very limited way. It’s not something we believe that is a mass product,” the executive explained.
A “very limited” Aston Martin model will likely mean less than 100 units, each with a prohibitive price tag and very luxurious - a description that would fit well with the rumored Lagonda sedan, especially for markets like China and the rest of Asia, where four-door luxury sedans sell very well. For instance, Aston Martin’s most successful model in China is the Rapide.
So what about the SUV? “That was a different time. It was Ulrich’s time (Ulrich Bez, former Aston Martin CEO). And now we’re in a very, very different time, with a different plan and with a different projection of what that brand should become,” Reichman said.
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