Toyota announces telematics service: Lexus Enform & Safety Connect
01-07-09, 10:13 AM
#1
Speaks French in Russian
Thread Starter
Toyota announces telematics service: Lexus Enform & Safety Connect
Toyota Motor Sales, U.S.A., Announces Dual-Brand Telematics Programs:
Lexus EnformTM and Safety ConnectTM Available in 2009
Lexus EnformTM and Safety ConnectTM Available in 2009
LAS VEGAS (January 7, 2009) – Toyota Motor Sales (TMS), USA, Inc. today announced that it will launch its proprietary telematics systems in the year to come. The all-new systems will be available on select models with customized versions for both Lexus and Toyota brands.
"We are proud to introduce these services and advance our relationships with our customers by providing them the features they need to feel safer and more secure while on the road," said Jon Bucci, TMS vice president, Advanced Technology Department. "Our primary focus while developing our services was on three key traits: choice, convenience and control. We feel that our new telematics offerings deliver on these attributes, hitting the mark for what our customers have shown us they will be looking for in their next vehicle purchase."
The Toyota brand will introduce Safety Connect on select Toyota models, helping to bring its drivers an added peace of mind. Lexus will introduce Lexus Enform with Safety Connect, a service built on the foundation of valuable safety and security services with the added layer of more convenience-oriented features and specialized advanced technologies.
New Offerings Built on a Solid Heritage of Quality
With characteristic Toyota vision, sights have been set on bringing Toyota's proprietary telematics products to the U.S. for many years.
"Prior to entering the U.S. market full force, Toyota practiced a deliberate approach to product development based on our experience in Japan, in-depth research and relentless product testing in order to both deliver to customers' expectations and produce systems befitting the Toyota name," said Bucci. "Safety Connect and Lexus Enform are the results of several years of due diligence and dedicated teams working in
partnership with our highly experienced providers."
Safety Connect: A Secure Foundation
Available on both Lexus and Toyota brands, Safety Connect is the cornerstone of Toyota's new telematics offerings and will provide fundamental services to help extend confidence to drivers on the road.
"While a portion of the industry appears to be migrating to reliance upon wireless handheld devices to deliver in-vehicle safety, we've followed our engineering insights and Toyota's G-Book and G-Link roots in Japan," said Bucci. "Based on our experience and research, our core safety and security technology is embedded in the vehicle to help ensure reliability and responsiveness."
As the foundation of Toyota's telematics systems and available on select vehicles,
Safety Connect will include the following four safety and security facets:
Automatic Collision Notification (ACN)
Safety Connect's ACN will help drivers receive the necessary response from emergency teams. In the event of either an airbag deployment or a severe rear-end collision; the response center will be automatically notified via embedded cellular technology and GPS. Once the response center agent receives the vehicle ID and the vehicle's location, the agent can speak with the driver to ascertain the level of emergency. If the driver is unable to communicate, the agent automatically treats the call as an emergency. The response center agent then uses the vehicle's GPS location to determine the nearest Public Safety Answering Point (PSAP) available to provide emergency support and will offer to stay on the line until emergency assistance arrives.
Stolen Vehicle Location (SVL)
Safety Connect subscribers will be able to rely on an extra level of security in the event that their vehicle is stolen. If this should happen, Safety Connect will assist in tracking the location of the stolen vehicle using the vehicle's GPS. Once a police report has been filed and the owner contacts the Safety Connect call center to report the theft, call center agents will assist local authorities to help recover the vehicle-keeping the owner apprised of the progress.
Emergency Assistance Button (SOS)
All Safety Connect–enabled vehicles will come equipped with an SOS button, with the call center's 24-hour emergency assistance only a press away. When an emergency situation develops, subscribed customers will be able to quickly reach the Safety Connect response center to communicate their emergency. Again using embedded cellular and GPS technology, the agent will assess the situation and dispatch the necessary assistance based on the type of emergency.
Roadside Assistance
When a driver encounters problems on the road, the Safety Connect response center will be available for roadside assistance 24 hours a day via the SOS button. Call center agents will help drivers receive aid for a wide range of needs, such as towing, jump start, flat tire, fuel delivery, etc. With this service, drivers will not need to rely on additional membership organizations for roadside coverage to help them get back on the road.
All Safety Connect calls will be sent directly to Toyota's dedicated, specialized telematics response center operated by ATX Group, a leading provider of global automotive telematics services for over a decade. Drivers can rest even easier with the added level of confidence that comes with having this service as the backbone of Safety Connect's security offerings.
Lexus Enform: Pinnacle of Convenience
Lexus Enform takes Toyota's telematics services to a new level of care with a diverse assortment of offerings ranging from information and convenience capabilities to up-to-the-minute weather reports.
"We specifically steered away from a one-size-fits-all approach," explained Bucci, "recognizing that we have two distinct markets for telematics products and services and catering our offerings to each of our valued customer sets."
The cornerstones of Lexus Enform are two convenience-based services: Destination Assist and eDestination. With these features, Lexus vehicles can become a virtual information tool-giving drivers the ability to send and receive the data they choose and need along the way. Both services also rest on the solid foundation of Toyota's dedicated ATX call center.
Destination Assist
Live-operator assistance with finding destinations will be just the press of a button away with Destination Assist. While either parked or driving, the driver will be able to easily connect to an operator to ask for help finding local points of interest from dining to gas stations, dry cleaners to museums. As an added bonus to Lexus drivers, Zagat's best-in-breed restaurant content will also be available via Destination Assist.
Destination Assist operators will steer drivers to the nearest or preferred destination, giving them either the specific business or address requested or nearby choices if, for example, the call is for a specific type of cuisine but the driver does not know the exact restaurant they would like to visit. Once the driver tells the operator their choice, the destination is sent wirelessly to the vehicle's navigation system.
eDestination
An expedient self-service feature of Lexus Enform is eDestination, which will allow the user to go online, via the Lexus owners' Web site, to select and organize destinations of their choice and then send them wirelessly to their vehicle. From any computer, Lexus Enform-subscribed owners will be able to simply log in to their account and search for destinations by one of three options, point of interest (POI) name, category, or address, in Lexus' POI database-the same nationwide database in the vehicle's navigation system. By entering either a city and state or a Zip code with their search option, they will receive a numbered list of relevant choices all called out on a map screen. The user can then simply select the destination of their choice and send it to a folder-creating a new one or inserting it into one they have already built. When finished making selections and creating folders, the user simply selects "save to vehicle" and their personalized destinations will be available to load into the vehicle's navigation system upon the next start up. Going hand in hand with the quality our drivers have come to expect and rely upon in Lexus vehicles, Lexus Enform drivers will also have easy online access to Zagat-rated restaurants nationwide via eDestination.
eDestination will enable users to build their library of destinations in up to 20 customized folders with up to 10 destinations per folder. This will enable Lexus Enform subscribers to select and send an unprecedented total of 200 personalized destinations to their vehicle. The folder cache will always be present online for users to save or update as they see fit. For example, folders with the addresses of friends, family, or favorite local restaurants can be saved and maintained while new folders can be created for specific occasions-a vacation ("Road Trip to Boston") or business meetings ("LA Biz Travel")-and updated to meet current plans. Wherever Lexus drivers need to go, they will be able to plan trips easily and in advance, and even update from the road, with eDestination.
Flexible Voice Interface
Because Lexus Enform is a navigation-based system, vehicles equipped with navi will automatically include one of Lexus Enform's most functional-and sure to be favorite-systems, the updated voice recognition system currently only available on the MY10 Lexus RX vehicles. This new casual-speech voice recognition system, called voice command, features VoiceBox Technology's award-winning, patented Conversational Voice Search, and allows drivers to speak more flexible, conversational commands for easier access and control.
Voice command software enhances standard voice recognition and functions as a supplementary layer "on top" of the existing voice recognition system, an application not seen before in the automotive world. Without voice command, users must speak commands in a specific order, e.g., "Phone > Dial by Name > Dial Bob." Now this same task can be completed simply by saying, "Call Bob at home." The voice command system also works to control many functions of the audio system, heating and air conditioning, and the navigation system. Commands such as, "Make it cooler," "Let's find XM channel 46," "I want a Japanese restaurant," and "Where's the nearest gas station along my route?" make tasks easier to accomplish, in fewer steps, with more flexible speech, and allow the driver to focus more on the road ahead.
Mobile Audio Casts with Lexus Insider
One thing we know about Lexus drivers is that they appreciate up-to-the-minute information about the world around them. With Lexus Insider, a complimentary service on all Lexus Enform navigation-equipped vehicles, customers will be able to listen to audio broadcasts in their vehicles with the push of a button. A first in the industry, brief
"hot topic" audio programmes, hand selected for our customers, will be sent regularly to vehicles and made available to drivers to enjoy whenever they see fit. Customers who would prefer not to receive Lexus Insider broadcasts will be able to easily opt out of the service. Those customers who do elect to receive them will be able to select whether or not to receive automatic notifications when news is available.
Topics will include vehicle technology insights, with tips on their specific model of Lexus vehicle and its capabilities; updates on Lexus-exclusive regional events; and selections from Lexus magazine lifestyle articles. Additionally, customers will also receive Insider insights into exclusive destinations appealing to Lexus drivers. Lexus drivers alone will benefit from the added convenience of having these broadcast transmissions also include the destination's information provided as a downloadable POI, enabling them to easily save the spot to their navigation.
Because broadcast data transmission to automobiles is necessarily complicated by the unpredictable nature of when, and for how long, vehicles will be powered on, Lexus Insider makes use of innovative technology to optimize delivery. Thus equipped, Lexus Enform vehicles can successfully receive audio casts in spite of disruptions to transmissions-helping to ensure that listeners receive Lexus Insider stories seamlessly and without complications.
XM – Beyond Radio
Lexus Enform vehicles will be factory ready for subscriptions to a variety of innovative XM services. Standard equipment on Lexus vehicles will include available XM satellite radio programming and its available "Best of SIRIUS" content. Additionally, Lexus Enform vehicles will also feature XM NavTraffic® and XM NavWeatherTM services. These XM services will offer three-month trials, after which subscriptions will be required. XM NavTraffic informs the driver of current traffic conditions with real-time traffic displays. When traffic problems are detected, in order to avoid them the navigation system alerts the driver so that the route can be adjusted. XM NavWeather will provide near real-time weather conditions as well as spoken and nav-screen forecasts, both based on official National Weather Service data. Lexus Enform will also provide the platform for XM® Sports and Stocks, a service included with audio programming, which provides in-car personalized updates on customer-selected sports and stocks so drivers can stay connected to their favorite teams and investment data while on the road. Additionally, Lexus Enform's advanced voice command system will be equipped to operate many functions of all XM services, adding a new level of flexibility.
Availability
Safety Connect and Lexus Enform will be delivered on select models beginning in late summer 2009 as embedded, factory-installed hardware that can be activated upon subscription at dealerships. An included one-year trial subscription will be offered for new vehicle purchases. More details on product roll-out will be announced closer to launch.
"We are proud to introduce these services and advance our relationships with our customers by providing them the features they need to feel safer and more secure while on the road," said Jon Bucci, TMS vice president, Advanced Technology Department. "Our primary focus while developing our services was on three key traits: choice, convenience and control. We feel that our new telematics offerings deliver on these attributes, hitting the mark for what our customers have shown us they will be looking for in their next vehicle purchase."
The Toyota brand will introduce Safety Connect on select Toyota models, helping to bring its drivers an added peace of mind. Lexus will introduce Lexus Enform with Safety Connect, a service built on the foundation of valuable safety and security services with the added layer of more convenience-oriented features and specialized advanced technologies.
New Offerings Built on a Solid Heritage of Quality
With characteristic Toyota vision, sights have been set on bringing Toyota's proprietary telematics products to the U.S. for many years.
"Prior to entering the U.S. market full force, Toyota practiced a deliberate approach to product development based on our experience in Japan, in-depth research and relentless product testing in order to both deliver to customers' expectations and produce systems befitting the Toyota name," said Bucci. "Safety Connect and Lexus Enform are the results of several years of due diligence and dedicated teams working in
partnership with our highly experienced providers."
Safety Connect: A Secure Foundation
Available on both Lexus and Toyota brands, Safety Connect is the cornerstone of Toyota's new telematics offerings and will provide fundamental services to help extend confidence to drivers on the road.
"While a portion of the industry appears to be migrating to reliance upon wireless handheld devices to deliver in-vehicle safety, we've followed our engineering insights and Toyota's G-Book and G-Link roots in Japan," said Bucci. "Based on our experience and research, our core safety and security technology is embedded in the vehicle to help ensure reliability and responsiveness."
As the foundation of Toyota's telematics systems and available on select vehicles,
Safety Connect will include the following four safety and security facets:
Automatic Collision Notification (ACN)
Safety Connect's ACN will help drivers receive the necessary response from emergency teams. In the event of either an airbag deployment or a severe rear-end collision; the response center will be automatically notified via embedded cellular technology and GPS. Once the response center agent receives the vehicle ID and the vehicle's location, the agent can speak with the driver to ascertain the level of emergency. If the driver is unable to communicate, the agent automatically treats the call as an emergency. The response center agent then uses the vehicle's GPS location to determine the nearest Public Safety Answering Point (PSAP) available to provide emergency support and will offer to stay on the line until emergency assistance arrives.
Stolen Vehicle Location (SVL)
Safety Connect subscribers will be able to rely on an extra level of security in the event that their vehicle is stolen. If this should happen, Safety Connect will assist in tracking the location of the stolen vehicle using the vehicle's GPS. Once a police report has been filed and the owner contacts the Safety Connect call center to report the theft, call center agents will assist local authorities to help recover the vehicle-keeping the owner apprised of the progress.
Emergency Assistance Button (SOS)
All Safety Connect–enabled vehicles will come equipped with an SOS button, with the call center's 24-hour emergency assistance only a press away. When an emergency situation develops, subscribed customers will be able to quickly reach the Safety Connect response center to communicate their emergency. Again using embedded cellular and GPS technology, the agent will assess the situation and dispatch the necessary assistance based on the type of emergency.
Roadside Assistance
When a driver encounters problems on the road, the Safety Connect response center will be available for roadside assistance 24 hours a day via the SOS button. Call center agents will help drivers receive aid for a wide range of needs, such as towing, jump start, flat tire, fuel delivery, etc. With this service, drivers will not need to rely on additional membership organizations for roadside coverage to help them get back on the road.
All Safety Connect calls will be sent directly to Toyota's dedicated, specialized telematics response center operated by ATX Group, a leading provider of global automotive telematics services for over a decade. Drivers can rest even easier with the added level of confidence that comes with having this service as the backbone of Safety Connect's security offerings.
Lexus Enform: Pinnacle of Convenience
Lexus Enform takes Toyota's telematics services to a new level of care with a diverse assortment of offerings ranging from information and convenience capabilities to up-to-the-minute weather reports.
"We specifically steered away from a one-size-fits-all approach," explained Bucci, "recognizing that we have two distinct markets for telematics products and services and catering our offerings to each of our valued customer sets."
The cornerstones of Lexus Enform are two convenience-based services: Destination Assist and eDestination. With these features, Lexus vehicles can become a virtual information tool-giving drivers the ability to send and receive the data they choose and need along the way. Both services also rest on the solid foundation of Toyota's dedicated ATX call center.
Destination Assist
Live-operator assistance with finding destinations will be just the press of a button away with Destination Assist. While either parked or driving, the driver will be able to easily connect to an operator to ask for help finding local points of interest from dining to gas stations, dry cleaners to museums. As an added bonus to Lexus drivers, Zagat's best-in-breed restaurant content will also be available via Destination Assist.
Destination Assist operators will steer drivers to the nearest or preferred destination, giving them either the specific business or address requested or nearby choices if, for example, the call is for a specific type of cuisine but the driver does not know the exact restaurant they would like to visit. Once the driver tells the operator their choice, the destination is sent wirelessly to the vehicle's navigation system.
eDestination
An expedient self-service feature of Lexus Enform is eDestination, which will allow the user to go online, via the Lexus owners' Web site, to select and organize destinations of their choice and then send them wirelessly to their vehicle. From any computer, Lexus Enform-subscribed owners will be able to simply log in to their account and search for destinations by one of three options, point of interest (POI) name, category, or address, in Lexus' POI database-the same nationwide database in the vehicle's navigation system. By entering either a city and state or a Zip code with their search option, they will receive a numbered list of relevant choices all called out on a map screen. The user can then simply select the destination of their choice and send it to a folder-creating a new one or inserting it into one they have already built. When finished making selections and creating folders, the user simply selects "save to vehicle" and their personalized destinations will be available to load into the vehicle's navigation system upon the next start up. Going hand in hand with the quality our drivers have come to expect and rely upon in Lexus vehicles, Lexus Enform drivers will also have easy online access to Zagat-rated restaurants nationwide via eDestination.
eDestination will enable users to build their library of destinations in up to 20 customized folders with up to 10 destinations per folder. This will enable Lexus Enform subscribers to select and send an unprecedented total of 200 personalized destinations to their vehicle. The folder cache will always be present online for users to save or update as they see fit. For example, folders with the addresses of friends, family, or favorite local restaurants can be saved and maintained while new folders can be created for specific occasions-a vacation ("Road Trip to Boston") or business meetings ("LA Biz Travel")-and updated to meet current plans. Wherever Lexus drivers need to go, they will be able to plan trips easily and in advance, and even update from the road, with eDestination.
Flexible Voice Interface
Because Lexus Enform is a navigation-based system, vehicles equipped with navi will automatically include one of Lexus Enform's most functional-and sure to be favorite-systems, the updated voice recognition system currently only available on the MY10 Lexus RX vehicles. This new casual-speech voice recognition system, called voice command, features VoiceBox Technology's award-winning, patented Conversational Voice Search, and allows drivers to speak more flexible, conversational commands for easier access and control.
Voice command software enhances standard voice recognition and functions as a supplementary layer "on top" of the existing voice recognition system, an application not seen before in the automotive world. Without voice command, users must speak commands in a specific order, e.g., "Phone > Dial by Name > Dial Bob." Now this same task can be completed simply by saying, "Call Bob at home." The voice command system also works to control many functions of the audio system, heating and air conditioning, and the navigation system. Commands such as, "Make it cooler," "Let's find XM channel 46," "I want a Japanese restaurant," and "Where's the nearest gas station along my route?" make tasks easier to accomplish, in fewer steps, with more flexible speech, and allow the driver to focus more on the road ahead.
Mobile Audio Casts with Lexus Insider
One thing we know about Lexus drivers is that they appreciate up-to-the-minute information about the world around them. With Lexus Insider, a complimentary service on all Lexus Enform navigation-equipped vehicles, customers will be able to listen to audio broadcasts in their vehicles with the push of a button. A first in the industry, brief
"hot topic" audio programmes, hand selected for our customers, will be sent regularly to vehicles and made available to drivers to enjoy whenever they see fit. Customers who would prefer not to receive Lexus Insider broadcasts will be able to easily opt out of the service. Those customers who do elect to receive them will be able to select whether or not to receive automatic notifications when news is available.
Topics will include vehicle technology insights, with tips on their specific model of Lexus vehicle and its capabilities; updates on Lexus-exclusive regional events; and selections from Lexus magazine lifestyle articles. Additionally, customers will also receive Insider insights into exclusive destinations appealing to Lexus drivers. Lexus drivers alone will benefit from the added convenience of having these broadcast transmissions also include the destination's information provided as a downloadable POI, enabling them to easily save the spot to their navigation.
Because broadcast data transmission to automobiles is necessarily complicated by the unpredictable nature of when, and for how long, vehicles will be powered on, Lexus Insider makes use of innovative technology to optimize delivery. Thus equipped, Lexus Enform vehicles can successfully receive audio casts in spite of disruptions to transmissions-helping to ensure that listeners receive Lexus Insider stories seamlessly and without complications.
XM – Beyond Radio
Lexus Enform vehicles will be factory ready for subscriptions to a variety of innovative XM services. Standard equipment on Lexus vehicles will include available XM satellite radio programming and its available "Best of SIRIUS" content. Additionally, Lexus Enform vehicles will also feature XM NavTraffic® and XM NavWeatherTM services. These XM services will offer three-month trials, after which subscriptions will be required. XM NavTraffic informs the driver of current traffic conditions with real-time traffic displays. When traffic problems are detected, in order to avoid them the navigation system alerts the driver so that the route can be adjusted. XM NavWeather will provide near real-time weather conditions as well as spoken and nav-screen forecasts, both based on official National Weather Service data. Lexus Enform will also provide the platform for XM® Sports and Stocks, a service included with audio programming, which provides in-car personalized updates on customer-selected sports and stocks so drivers can stay connected to their favorite teams and investment data while on the road. Additionally, Lexus Enform's advanced voice command system will be equipped to operate many functions of all XM services, adding a new level of flexibility.
Availability
Safety Connect and Lexus Enform will be delivered on select models beginning in late summer 2009 as embedded, factory-installed hardware that can be activated upon subscription at dealerships. An included one-year trial subscription will be offered for new vehicle purchases. More details on product roll-out will be announced closer to launch.
01-07-09, 11:17 AM
#3
Lexus Champion
Join Date: Sep 2006
Location: MIchigan
Posts: 2,025
Likes: 0
Received 0 Likes
on
0 Posts
Not so sure this is the right investment. Just another complex electronic device to add the cost and complexity of a Toyota. Also, better not be subscription based like On Star.
Didn't they already have this on some Lexus models called "Lexus Link"?
Didn't they already have this on some Lexus models called "Lexus Link"?
01-07-09, 03:12 PM
#4
Lexus Test Driver
Join Date: Jan 2007
Location: CA
Posts: 1,005
Likes: 0
Received 0 Likes
on
0 Posts
Sounds very interesting 
It looks like it's going to be subscription based.
Availability
Safety Connect and Lexus Enform will be delivered on select models beginning in late summer 2009 as embedded, factory-installed hardware that can be activated upon subscription at dealerships. An included one-year trial subscription will be offered for new vehicle purchases. More details on product roll-out will be announced closer to launch.
Safety Connect and Lexus Enform will be delivered on select models beginning in late summer 2009 as embedded, factory-installed hardware that can be activated upon subscription at dealerships. An included one-year trial subscription will be offered for new vehicle purchases. More details on product roll-out will be announced closer to launch.
01-07-09, 07:23 PM
#6
Lexus Test Driver
Join Date: Jun 2002
Location: USA
Posts: 810
Likes: 0
Received 0 Likes
on
0 Posts
This will obsolete LoJack in a heart beat. The GPS will transmit the position of the vehicle very accurately to be able to locate by the latitude and longitude of the vehicle.
Trending Topics
01-07-09, 07:46 PM
#8
Lexus Fanatic
Join Date: Jul 2001
Location: California
Posts: 6,084
Likes: 0
Received 0 Likes
on
0 Posts
I will wait and see but if this Lexus attempt to sell and then force feed advertising to me, I won't be getting a Lexus anytime soon.
Lexus to roll out system that lets its cars talk to drivers
Lexus will be able to talk directly to customers by periodically sending audio messages to all its cars through its new Lexus Insider service.
For every company that ever dreamed of being able to talk directly to its customers, Toyota (TM) has found an answer.
It announced Wednesday that new Lexus vehicles will start being delivered later this year with a system that includes capability for voice messages sent directly from the automaker to its drivers.
Called Lexus Insider, the service will let Lexus send audio messages to participating owners on whatever subject it chooses, from tips on making the best use of the vehicles' features to suggestions for a scenic drive.
Toyota officials promise to be discerning and restrained.
"We're not going to barrage customers with marketing messages," vows Jon Bucci, vice president of Toyota's U.S. advanced technology unit.
Toyota believes the capability, part of a larger package of new electronic features coming to select Lexus vehicles under the name Enform, is a luxury-car first. Spokesmen for its two top import competitors, Mercedes-Benz and BMW, say they don't offer it. BMW has a system that allows drivers to remotely send themselves reminder messages and map routes to their navigation systems.
Bucci says the Lexus messages can be highly targeted, such as tailored for those who have a specific vehicle type or who live in a particular ZIP code. It's yet to be seen whether drivers find the Lexus system helpful — or verbal spam.
"It's a non-starter," says William Matthies of consultants Coyote Insight and a longtime consumer electronics executive. "You've got the same thing coming to your home now. It strikes me as the same thing" as junk mail.
Assertions that the messages will be targeted and useful enough to appeal to particular drivers don't impress Matthies. "They're not claiming anything different than all direct marketers claim," he says.
Bucci says he's sensitive to luxury-car owners who may not want to participate. "Many of our owners enjoy their car as a cocoon," he says.
Those who want to participate will see whether they have any messages when they start the vehicle's engine. They can hear the message right away or turn to a section of the navigation system where they see a list of waiting audio messages. Each message can last upwards of three minutes. Lexus Insider won't require a subscription.
The lifestyle messages will be similar to those found in the magazine sent to owners' homes. "It might be a resort review, a wine tour," he says.
http://www.usatoday.com/money/autos/...r_N.htm?csp=34
And iDrive was nicknamed iAnnoy. With automakers struggling to make money, and with the suggestions that are here on almost every model board, this doesn't strike me as a very good use of development money by Toyota/Lexus.
Lexus to roll out system that lets its cars talk to drivers
Lexus will be able to talk directly to customers by periodically sending audio messages to all its cars through its new Lexus Insider service.
For every company that ever dreamed of being able to talk directly to its customers, Toyota (TM) has found an answer.
It announced Wednesday that new Lexus vehicles will start being delivered later this year with a system that includes capability for voice messages sent directly from the automaker to its drivers.
Called Lexus Insider, the service will let Lexus send audio messages to participating owners on whatever subject it chooses, from tips on making the best use of the vehicles' features to suggestions for a scenic drive.
Toyota officials promise to be discerning and restrained.
"We're not going to barrage customers with marketing messages," vows Jon Bucci, vice president of Toyota's U.S. advanced technology unit.
Toyota believes the capability, part of a larger package of new electronic features coming to select Lexus vehicles under the name Enform, is a luxury-car first. Spokesmen for its two top import competitors, Mercedes-Benz and BMW, say they don't offer it. BMW has a system that allows drivers to remotely send themselves reminder messages and map routes to their navigation systems.
Bucci says the Lexus messages can be highly targeted, such as tailored for those who have a specific vehicle type or who live in a particular ZIP code. It's yet to be seen whether drivers find the Lexus system helpful — or verbal spam.
"It's a non-starter," says William Matthies of consultants Coyote Insight and a longtime consumer electronics executive. "You've got the same thing coming to your home now. It strikes me as the same thing" as junk mail.
Assertions that the messages will be targeted and useful enough to appeal to particular drivers don't impress Matthies. "They're not claiming anything different than all direct marketers claim," he says.
Bucci says he's sensitive to luxury-car owners who may not want to participate. "Many of our owners enjoy their car as a cocoon," he says.
Those who want to participate will see whether they have any messages when they start the vehicle's engine. They can hear the message right away or turn to a section of the navigation system where they see a list of waiting audio messages. Each message can last upwards of three minutes. Lexus Insider won't require a subscription.
The lifestyle messages will be similar to those found in the magazine sent to owners' homes. "It might be a resort review, a wine tour," he says.
http://www.usatoday.com/money/autos/...r_N.htm?csp=34
And iDrive was nicknamed iAnnoy. With automakers struggling to make money, and with the suggestions that are here on almost every model board, this doesn't strike me as a very good use of development money by Toyota/Lexus.
01-07-09, 10:08 PM
#11
Speaks French in Russian
Thread Starter
There is an option to turn the Lexus Insider off. So its not something that everyone has no choice in getting. Depending on how it is, I wouldnt mind it. For example if it send me info about a Lexus private event that I can attend, or a new scenic route if Im on a road trip, or a new place that is offering Lexus parking etc. That to me would be useful.
01-07-09, 10:13 PM
#12
Speaks French in Russian
Thread Starter
I dont mind the telematics service at all. Its something that other companies have offered for years and that Lexus tried a few years back as well. I believe Lexus has something similar in Japan for years called G-book and G-link?
I do like how they are syncing the Lexus website to the car. Can upload destinations from the site to the car, POI etc, or you can do it the OnStar way and call Customer Serivce nad have them locate it and send it to your car. Really cool. I wonder if Navigation updates can be done this way now instead of going to the dealer for updates.
I do like how they are syncing the Lexus website to the car. Can upload destinations from the site to the car, POI etc, or you can do it the OnStar way and call Customer Serivce nad have them locate it and send it to your car. Really cool. I wonder if Navigation updates can be done this way now instead of going to the dealer for updates.
01-08-09, 07:23 AM
#14
Lexus Champion
For Lexus Japan, the service is called G-Link.
While for Toyota units in Japan (as well as a few JDM Subarus and Mazdas), the service is called G-Book and comes in regular, Alpha and MX Drive-on-demand variants of the service.
http://lexus.jp/service/function/g-link/index.html
http://g-book.com/pc/default.asp
01-08-09, 09:07 AM
#15
Out of Warranty
Lexus Insider: spam to go
Maybe I've been out of the loop on this one but USA Today is headlining Lexus' latest offering, a feature called "Lexus Insider" that uses an onboard link to "deliver voice messages to the driver." Now THERE's a questionable use of technology.
http://www.usatoday.com/money/autos/...king-car_N.htm
There's one option I would opt out of, thank you. Maybe it comes with a big "OFF" button, but experience indicates it probably will not. If you want access to a few useful features, you're gonna get spammed - big time. There is no question where this is headed. We've been sealed up in our automotive cocoons, what with satellite radio, CD's, Mp3's and even DVD's that the advertising community is looking for gaps in our armor. This is one.
I can't help but think of my uncle's 70's Imperial that along with a neat Turbo 4, came with the most annoying feature on the planet. A mechanical female voice communication"module". "Your door is a jar", "Please fas ten your seat belt", Your head lights are . . . on", "Please check en jin". Your electronic nanny would natter away at you until you were ready to drive the whole thing into a tree. "Air bag de ployed".
There wasn't a single owner of one of these vehicles that didn't at some point pay the big bucks to have it removed. Because it was integrated with the radio speakers, a little care was indicated. Some shade-tree fixes involved an attempted lobotomy, making the nanny sound much like Hal. Daisy, daisy . . . .
http://www.usatoday.com/money/autos/...king-car_N.htm
There's one option I would opt out of, thank you. Maybe it comes with a big "OFF" button, but experience indicates it probably will not. If you want access to a few useful features, you're gonna get spammed - big time. There is no question where this is headed. We've been sealed up in our automotive cocoons, what with satellite radio, CD's, Mp3's and even DVD's that the advertising community is looking for gaps in our armor. This is one.
I can't help but think of my uncle's 70's Imperial that along with a neat Turbo 4, came with the most annoying feature on the planet. A mechanical female voice communication"module". "Your door is a jar", "Please fas ten your seat belt", Your head lights are . . . on", "Please check en jin". Your electronic nanny would natter away at you until you were ready to drive the whole thing into a tree. "Air bag de ployed".
There wasn't a single owner of one of these vehicles that didn't at some point pay the big bucks to have it removed. Because it was integrated with the radio speakers, a little care was indicated. Some shade-tree fixes involved an attempted lobotomy, making the nanny sound much like Hal. Daisy, daisy . . . .