Alfa Romeo to sell cars through Mini dealers in U.S.
07-08-08, 02:49 PM
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Alfa Romeo to sell cars through Mini dealers in U.S.
BMW announced earlier today that it will be working with Fiat and Alfa Romeo on future small car platforms and engines, but it looks as though that partnership will also spread to the retail side of the car business.
Alfa Romeo is planning to make a return to the U.S. in 2010, but had no real plans in place on how to distribute its vehicles. There was talk of Alfa using Land Rover and Jaguar dealerships to distribute its vehicles, but with a large discrepancy in price, that solution didn’t make a lot of sense.
But the problem appears to be solved as some Mini dealers in the U.S. will also double as Alfa dealerships. “Mini U.S. dealers would have the possibility to also sell Alfa Romeo cars,” a Fiat spokesman told Automotive News Europe.
The move makes more sense that using Land Rover and Jaguar dealerships, but it’s possible that Alfa’s sales could eat into Mini’s. Alfa’s first car set to launch in the U.S. will be an entry-level premium five-door hatchback — code-named project 940 – which could spell trouble for Mini’s Clubman.
Alfa Romeo is planning to make a return to the U.S. in 2010, but had no real plans in place on how to distribute its vehicles. There was talk of Alfa using Land Rover and Jaguar dealerships to distribute its vehicles, but with a large discrepancy in price, that solution didn’t make a lot of sense.
But the problem appears to be solved as some Mini dealers in the U.S. will also double as Alfa dealerships. “Mini U.S. dealers would have the possibility to also sell Alfa Romeo cars,” a Fiat spokesman told Automotive News Europe.
The move makes more sense that using Land Rover and Jaguar dealerships, but it’s possible that Alfa’s sales could eat into Mini’s. Alfa’s first car set to launch in the U.S. will be an entry-level premium five-door hatchback — code-named project 940 – which could spell trouble for Mini’s Clubman.
07-08-08, 03:31 PM
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Honestly they could make dealerships even larger.
One floor with Maserati / Ferrari and another floor could be Fiat / Alfa. They could make it, customers can not enter one place or another, like separate entrances
07-09-08, 01:07 AM
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07-09-08, 05:34 AM
#8
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Last time I heard something that Alfa would be using Cadillac chassis for future big cars which would help them a lot on US market but if they stay on current platform I am not sure what would happen even if they sell at Ferrari dealerships. Currently AR range is even sub-par with what VW offers.
07-09-08, 06:00 AM
#9
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When I lived in Mexico, Alfa Romeo was originally imported gray market through a distributor that normally imported Ferraris and Maseratis. Later GM sold these vehicles through it's Cadillac/Saab dealers. I am not sure at the time I left what was the arrangement because I no longer saw them at my local Cadillac/Saab dealer in Huixquilucan, but right now they do have a pretty good range of the vehicles sold down there, http://mx.autos.yahoo.com/newcars/al...e_overview.php
Very nice designs, but very expensive.
Very nice designs, but very expensive.
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