J.D. Power Ranks Automaker Websites

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01-28-08, 06:06 PM

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J.D. Power Ranks Automaker Websites

J.D. Power Ranks Automaker Websites

Written By: Seyth Miersma
January 28th, 2008 12:15 PM

For the second time, the Hummer brand has ranked number-one in J.D. Power’s semi-annual study on the effectiveness of automaker web sites.

The SUV specialists received a score of 867 points out of a possible 1000, 2-points lower than its previous score, but 2-points higher than the next closest competitor this year, Lincoln. Kia was strong in a third-place finish with 863 points, while Honda and Mazda ranked just below with 862.

The J.D. Power rankings are based on the thoughts and scores of over 11,000 new vehicle shoppers, over a period of two months. Participants are asked to rate manufacturer sits on qualities like appearance, speed, ease of navigation, and content.

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Top 10 Ranked Automaker Web Sites

  
HUMMER 867 
Lincoln 865 
Kia 863 
Honda 862 
Mazda 862 
Jeep 859 
Acura 858 
Lexus 856 
Saab 854 
Toyota 851

*Manufacturer web site ranking (Based on a 1,000-point scale)
Source: J.D. Power and Associates 2008 Manufacturer Web Site Evaluation StudySM—Wave 1

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