DuPont Global Color Popularity Ratings for Cars-white replaces silver as most popular
12-10-07, 11:13 AM
#17
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heh, at Toyota of Escondido back in 1993 they had a ugly yellow Toyota Previa. The sales guys told us when we bought our Pearl White previa that they had a contest that who ever could sell the yellow one would get Employee of the Year. Well a few monthes later it was gone, and they said this weird lady bought it. The color combo is so rare I can't even find a pic on Google or autotrader.
It was the ugliest yellow and on that car, wow
It was the ugliest yellow and on that car, wow
12-10-07, 11:37 AM
#18
Lexus Test Driver
01-23-08, 01:03 PM
#19
White displaces silver as most manufactured car color
http://autos.yahoo.com/articles/auto...Nob3QtY29sb3Jz
White Hot
Silver loses its long-held top spot as the most popular car color.
After seven years wearing the color crown, silver has been dethroned.
For the first time this century, more white cars were manufactured in 2007 than those in any other color, according to DuPont’s most recent color study.
In North America, 19 percent of vehicles manufactured in 2007 were either white or "pearl white," which is white with an iridescent or metallic sheen. Eighteen percent of 2007 vehicles were silver, and 16 percent were black, including black with metallic effects.
White has also taken a decisive lead in other countries, including Japan and Mexico. In Europe, however, black was far and away the top color. See the charts below for the full breakdown.
White had an even stronger showing among luxury cars, where it made up 22 percent of vehicles manufactured in 2007 (5 percent of those were pearl white) and tied with the color black. Silver was the next most common color for luxury cars in 2007, at 20 percent. "Our report is based on quantities of paint sold to OEMs [original equipment manufacturers], production data they share with us, and other sources,” says DuPont spokesperson Rick Straitman.
The color white is increasingly dominant, not just in the auto industry, but in home furnishings, fashion, consumer products, and industrial design, says Leatrice Eiseman, director of the Pantone Color Institute.
White was the most popular color among Chevrolet and Ford buyers, according to J.D. Power and Associates' Power Information Network, which tracks consumers’ buying habits. Dodge buyers preferred red, while BMW, Cadillac, Lexus, and Mercedes-Benz buyers gravitated toward black.
Silver loses its long-held top spot as the most popular car color.
After seven years wearing the color crown, silver has been dethroned.
For the first time this century, more white cars were manufactured in 2007 than those in any other color, according to DuPont’s most recent color study.
In North America, 19 percent of vehicles manufactured in 2007 were either white or "pearl white," which is white with an iridescent or metallic sheen. Eighteen percent of 2007 vehicles were silver, and 16 percent were black, including black with metallic effects.
White has also taken a decisive lead in other countries, including Japan and Mexico. In Europe, however, black was far and away the top color. See the charts below for the full breakdown.
White had an even stronger showing among luxury cars, where it made up 22 percent of vehicles manufactured in 2007 (5 percent of those were pearl white) and tied with the color black. Silver was the next most common color for luxury cars in 2007, at 20 percent. "Our report is based on quantities of paint sold to OEMs [original equipment manufacturers], production data they share with us, and other sources,” says DuPont spokesperson Rick Straitman.
The color white is increasingly dominant, not just in the auto industry, but in home furnishings, fashion, consumer products, and industrial design, says Leatrice Eiseman, director of the Pantone Color Institute.
White was the most popular color among Chevrolet and Ford buyers, according to J.D. Power and Associates' Power Information Network, which tracks consumers’ buying habits. Dodge buyers preferred red, while BMW, Cadillac, Lexus, and Mercedes-Benz buyers gravitated toward black.
01-23-08, 02:21 PM
#21
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I read a similar article recently that said white always becomes the dominant color for a few years between other trends. People get tired of what had been popular and retreat to what's safe.
01-23-08, 02:59 PM
#23
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01-23-08, 03:24 PM
#25
Lexus Champion
Remember how white was "cool" on cell phones and computers a couple
of years ago?
Now... not so much.
White and silver, while easy to maintain and keep clean looking, are a total yawn.
of years ago?
Now... not so much.
White and silver, while easy to maintain and keep clean looking, are a total yawn.
01-23-08, 03:29 PM
#26
Lexus Test Driver
I don't always think that holds true for white. Much like the area you live in, there are an absurd number of exotics here in South Florida. I've seen a handful of white F430's, Gallardos, 997 GT3's and Murcielagos and let me tell you... there is nothing boring about white in an exotic!
even on most of my most desired car models ...
01-23-08, 05:43 PM
#30
Lexus Champion
I've owned exactly 1 black car and NEVER EVER again....PIA to maintain it...silver and white from now on! classic colors that will look "in" forever.
a beautifully designed car doesn't need a bright tacky color.
Last edited by bagwell; 01-23-08 at 05:46 PM.