Nissan’s Innovative “Lost Key Ring” Campaign.
03-21-07, 12:49 PM
#1
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Nissan’s Innovative “Lost Key Ring” Campaign.
March 19th, 2007 9:49 AM
Nissan’s latest marketing stunt should stir some interest, or at least some confusion. The company will intentionally “lose” 200,000 sets of keys in bars, concert halls, and other public facilities in order to promote the Altima’s keyless ignition system. The tag attached to the keys states: “If found, please do not return. My Next Generation Nissan Altima has Intelligent Key with push-button ignition, and I no longer need these.” The campaign was created by True Agency in Los Angeles, for a reported sum of only $100,000.
It’s a unique campaign to say the least. We hope their dumping of 200,000 key rings is done in partnership with each facility, or Nissan could be in for an interesting conversation with the safety watchdogs. Users can log onto altimakeys.com or send a text message to the code on the tag to enter for prizes.
Although we like the concept behind the campaign, we are not big fans of keyless ignition systems at WINDING ROAD. We see it as a technology-for-technology’s sake innovation that doesn’t really enhance the driving experience. In fact, we’ve found it taketh away. We’ve left too many cars running accidentally with this new gadget.
Nissan’s latest marketing stunt should stir some interest, or at least some confusion. The company will intentionally “lose” 200,000 sets of keys in bars, concert halls, and other public facilities in order to promote the Altima’s keyless ignition system. The tag attached to the keys states: “If found, please do not return. My Next Generation Nissan Altima has Intelligent Key with push-button ignition, and I no longer need these.” The campaign was created by True Agency in Los Angeles, for a reported sum of only $100,000.
It’s a unique campaign to say the least. We hope their dumping of 200,000 key rings is done in partnership with each facility, or Nissan could be in for an interesting conversation with the safety watchdogs. Users can log onto altimakeys.com or send a text message to the code on the tag to enter for prizes.
Although we like the concept behind the campaign, we are not big fans of keyless ignition systems at WINDING ROAD. We see it as a technology-for-technology’s sake innovation that doesn’t really enhance the driving experience. In fact, we’ve found it taketh away. We’ve left too many cars running accidentally with this new gadget.
http://news.windingroad.com/marketin...ring-campaign/
03-21-07, 01:09 PM
#2
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You've left too many cars running with this gadget? Are you a moron(the author not OP 
)? Seriously.. I've never left my IS running unless it was on purpose!
I wonder is the Nissan fob smaller than the Lexus one? Anyone know?
)? Seriously.. I've never left my IS running unless it was on purpose!I wonder is the Nissan fob smaller than the Lexus one? Anyone know?
goes out to parking lot to look for a Lexus to take-
03-21-07, 03:04 PM
#6
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Isn't this deceptive advertising? You still need the key to start the car. So its not the case that "it no longer needs these." Unless if Nissan has come up with fingerprint ignition or something.
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