September 2006 Sales Thread
10-03-06, 11:24 AM
#31
Super Moderator
Acura Announces September Sales Results
Light Truck Sales Reach a Second Consecutive Monthly Record for the Luxury Division
TORRANCE, Calif., Oct. 3 /PRNewswire/ -- Fueled by the first full month
of sales of the all-new turbocharged RDX crossover SUV and continued steady
sales of the MDX luxury performance SUV, Acura sold a September record of
5,706 light trucks, up 28.5 percent* versus 2005 and eclipsing the previous
mark of 4,958 set in 2004, the division announced today.
In addition, Acura narrowly missed setting a new all-time September
record, falling short by a scant 311 units. Acura sales for the month
totaled 16,323 units, down 5.6 percent based on the daily selling rate,
with year-to-date sales tallying 149,090 units.
"September was a good month for us," said **** Colliver, executive vice
president, sales. "And we expect October to be even better with the
addition of the all-new 2007 MDX and the new high performance TL Type-S."
Off to a strong start, 1,704 RDX's were purchased during the new
model's first complete month of sales. Meanwhile, MDX posted 4,002 units
during September, bringing its year-to-date total to 37,379.
The TSX sports sedan continued its strong pace with 2,882 units for
September, while year-to-date TSX sales reached 29,837 -- up 6.8 percent
versus 2005.
The TL performance luxury sedan maintained its position as the
top-selling Acura, with 5,334 units sold in September, bringing
year-to-date TL sales to 54,274.
* All percentages calculated on 26 selling days in September 2006 versus
25 selling days in September 2005 and 230 year-to-date selling days in
2006 versus 229 in 2005
"up 28.5 percent* versus 2005" - that's even better than Toyota 
They sold one NSX last month
I would love to be that person though
if I didn't have to pay . . .
TORRANCE, Calif., Oct. 3 /PRNewswire/ -- Fueled by the first full month
of sales of the all-new turbocharged RDX crossover SUV and continued steady
sales of the MDX luxury performance SUV, Acura sold a September record of
5,706 light trucks, up 28.5 percent* versus 2005 and eclipsing the previous
mark of 4,958 set in 2004, the division announced today.
In addition, Acura narrowly missed setting a new all-time September
record, falling short by a scant 311 units. Acura sales for the month
totaled 16,323 units, down 5.6 percent based on the daily selling rate,
with year-to-date sales tallying 149,090 units.
"September was a good month for us," said **** Colliver, executive vice
president, sales. "And we expect October to be even better with the
addition of the all-new 2007 MDX and the new high performance TL Type-S."
Off to a strong start, 1,704 RDX's were purchased during the new
model's first complete month of sales. Meanwhile, MDX posted 4,002 units
during September, bringing its year-to-date total to 37,379.
The TSX sports sedan continued its strong pace with 2,882 units for
September, while year-to-date TSX sales reached 29,837 -- up 6.8 percent
versus 2005.
The TL performance luxury sedan maintained its position as the
top-selling Acura, with 5,334 units sold in September, bringing
year-to-date TL sales to 54,274.
* All percentages calculated on 26 selling days in September 2006 versus
25 selling days in September 2005 and 230 year-to-date selling days in
2006 versus 229 in 2005
Code:
American Honda Vehicle Sales For September 2006
Month-to-Date Year-to-Date
September September DSR** September September DSR**
2006 2005 % Chg. 2006 2005 % Chg.
MODEL BREAKOUTS
BY DIVISION
Acura Division
Total 16,323 16,634 -5.6% 149,090 160,709 -7.6%
RSX 1,385 1,606 -17.1% 15,397 16,287 -5.9%
CL * 0 0 0 1
TL * 5,334 6,228 -17.6% 54,274 58,530 -7.7%
TSX 2,882 2,960 -6.4% 29,837 27,817 6.8%
RL 1,015 1,552 -37.1% 9,081 13,446 -32.8%
NSX 1 17 -94.3% 57 181 -68.6%
MDX * 4,002 4,271 -9.9% 37,379 44,447 -16.3%
RDX * 1,704 3,065
Selling Days 26 25 230 229
* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate
SOURCE Acura
They sold one NSX last month
I would love to be that person though
if I didn't have to pay . . .
Last edited by LexFather; 10-15-06 at 12:07 PM.
10-03-06, 11:43 AM
#33
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Let's not forget though, YTD sales of every Lexus is down except the new kids, the IS and ES. The IS's big, fat 38,000 YTD sales gain is buoying up Lexus right now.
10-03-06, 12:19 PM
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10-03-06, 12:54 PM
#38
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I'm really surprised that the Fit only sold 2000 units in September. By contrast, Versa sold 4700, and Yaris sold 7500. Are supply issues with the Fit really that bad?
Also, Civic sales in September 2006 were down 16%. That's pretty bad for a new model.
Also, Civic sales in September 2006 were down 16%. That's pretty bad for a new model.
10-03-06, 03:38 PM
#40
10-03-06, 03:39 PM
#41
Since Fit sales around the world dropped by huge margins, story of unavailable cars is ridicilous.
10-03-06, 03:53 PM
#42
There is nothing wrong with new models having good sales, thats how whole industry works.
But for how many people criticized GS on these forums, it is doing exceptionally well in market that is overall not doing well - M sold 30% less than GS, 5 series sold 30% less than last year, even E class sold less than before etc, etc, and lets not mention A6 at all.
10-03-06, 04:10 PM
#43
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10-03-06, 04:18 PM
#44
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TO think the LS is around the corner. Sales will shoot even higher.
Look at the GX holding on last month! up 2 sales (but 1 more selling day in the month)
GS sales are remaining good, seems they will meet the 2,000 sales target for the GS 450h at this rate. GS 350 sales are good and it was a SOFT launch with minimal advertising.
Look at the GX holding on last month! up 2 sales (but 1 more selling day in the month)
GS sales are remaining good, seems they will meet the 2,000 sales target for the GS 450h at this rate. GS 350 sales are good and it was a SOFT launch with minimal advertising.
EDIT: There has also been alot of advertising for the ES and IS. Lexus in general has been advertising alot around here.
Last edited by Hypnotik; 10-03-06 at 04:27 PM.
10-03-06, 04:23 PM
#45
As far as I can tell, the SoCal market (Lexus' biggest market overall) had some billboard buys in the past months. In the past few weeks, I have seen RX 350, GS 350, and ES 350 billboards here.
There was the one advertisement for the GS during the US Open and still continuing, the NY ad...there were also other Lexus ads for the brand in general.
...but it's not the same as the 5 ads, magazine blitz, etc. that accompanied the 3 GS launch, I'm guessing?
There was the one advertisement for the GS during the US Open and still continuing, the NY ad...there were also other Lexus ads for the brand in general.
...but it's not the same as the 5 ads, magazine blitz, etc. that accompanied the 3 GS launch, I'm guessing?