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Lexus Marketing Presentation on the new LS-series

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Old 08-24-06, 05:42 PM
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Default Lexus Marketing Presentation on the new LS-series














Tons more here...http://www.autospies.com/news/WORLD-...tle-plan-7935/
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Old 08-24-06, 05:47 PM
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encore888
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WOW, thx for this link. So the $70,000 MSRP base LS rumors are substantiated...
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Old 08-24-06, 05:51 PM
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30,000 units for the first year, or 2,500 units per month, about on par with the new S-Class. Pretty ambitious but not impossible.

Complete presentation slides here:
http://www.autospies.com/news/WORLD-...tle-plan-7935/
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Old 08-25-06, 08:20 AM
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When they mention the income is that combined household income or individual income. Ive always wondered about that does anyone know.
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Old 08-25-06, 08:28 AM
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On this slide it says Lexus lifestyle events and has some cool pictures are they trying to say this is the new Taste of Lexus.
Attached Thumbnails Lexus Marketing Presentation on the new LS-series-tjpic.jpg  
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Old 08-25-06, 08:30 AM
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Also, I've always wondered how they arrived at the targeted sex demographic. Just by registration?

In a lot of families I know, they buy the car in the hustband's name, even if the primary driver will be the wife.
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Old 08-25-06, 08:57 AM
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Originally Posted by MSMLexIS
When they mention the income is that combined household income or individual income. Ive always wondered about that does anyone know.
more than likely household income, meaning everything combined
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Old 08-25-06, 09:43 AM
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Thats what i thought. There arent too many people who make 250-500k a year on there own. I wish i did but im still young.
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Old 08-25-06, 10:08 AM
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Forget the other events, give us a tour of that Tahara plant!
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Old 08-25-06, 05:24 PM
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Love to see them go up. Seems 70k is the new Lexus magic mark. They recognize Luxury is Luxury. Not I-4 offerings.....

ALso love the fact they recognize hybrid sales are tiny (5%) but still believe in it enough to MAKE the 600l h......
 
Old 08-26-06, 01:02 AM
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Originally Posted by MSMLexIS
Thats what i thought. There arent too many people who make 250-500k a year on there own. I wish i did but im still young.
well, 500k probably not "a lot", but seriously 200k a yr, i think there are quite a lot of people out there (say in the whole US) getting that

of course, i am not one of them
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Old 08-26-06, 01:03 AM
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Originally Posted by 1SICKLEX
Love to see them go up. Seems 70k is the new Lexus magic mark. They recognize Luxury is Luxury. Not I-4 offerings.....

ALso love the fact they recognize hybrid sales are tiny (5%) but still believe in it enough to MAKE the 600l h......
well i think they are just going in line with the s600 and 760il population among s class and 7 series. i don't think there are a lot of them out there.
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Old 08-27-06, 01:51 PM
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$36,895.00
Automatic Transmission





Touring with Honda Satellite-Linked Navigation and DVD Rear Entertainment Systems
All Touring features, plus:

• Honda Satellite-Linked Navigation System™ with voice recognition and rearview camera


$39,095.00
Automatic Transmission

Not the same as a LS but not to shaby for a mini-van. Plus the the van has more leg room and 3rd row.

Last edited by jimxo; 08-27-06 at 04:15 PM.
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Old 08-27-06, 03:24 PM
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Originally Posted by jimxo
Not the same as a LS but not to shaby for a mini-van. Plus the the van has more leg room and 3rd row.
Seriously, why post this thing here when you obviously knew it's off-topic? You could've at least added something like "oh see the LS460 copied Odyssey's tail lights" and the post would've been more on topic. Otherwise, please stop cluttering a thread with long and totally irrelevant stuff.
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Old 08-27-06, 03:56 PM
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Why are they expecting such a low percentage of LWB sales? For the 7, LWB sales are much more than 50%. For the S, they're obviously much more than 50%...

Also, what's up with wanting more males?
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