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The new Passat Commercial, taking shots at 300C, 745, SLK,Viper and all other Germans

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Old 05-15-06, 01:01 AM
  #1  
LexFather
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Talking The new Passat Commercial, taking shots at 300C, 745, SLK,Viper and all other Germans

I must of saw it 50 times tonight. I was like

Not necessarily taking shots at those specific cars but basically made fun of ANYONE with one.

The jest is the Passat is a good car that doesn't need to scream "HEY LOOK AT ME".
 
Old 05-15-06, 01:07 AM
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videcormeum
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"Lowest Ego Emissions of any German-engineered automobile" ... I kinda laughed when I heard that. I like the commercial, and the message, but I think it clashes with VW's elitist marketing employed when targeting buyers of cars like the Cabrio or any pre-owned VW. Go read some of the crap on their website and you'll see what I mean.

Things like "your first car, and it's a VW. Suddenly you have a lot of friends you need to go visit."

Give me a break.



M.
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Old 05-15-06, 01:10 AM
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Kermee
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Originally Posted by 1SICKLEX
I must of saw it 50 times tonight. I was like

Not necessarily taking shots at those specific cars but basically made fun of ANYONE with one.

The jest is the Passat is a good car that doesn't need to scream "HEY LOOK AT ME".
I feel the same way too about seeing it like 50 times. The ad is getting a lot of playtime lately. While I like the Passat, frankly I think the marketing department or company completely missed the mark on this campaign. Everyone who's in the market for the Passat... 99% of the vehicles that the commercial is making fun of isn't even being considered by that demographic.

In other words, this advertisement may slightly raise awareness, but not change people's minds on buying a Passat. The new body-style of the Passat and seeing it on the road, today, raises awareness of the Passat enough.

Cheers,
Kermee

P.S. The commercial does get annoying very quickly with the people using loudspeakers.
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Old 05-15-06, 01:13 AM
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rominl
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yeah i saw that commercial too today when watching the games. pretty funny
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Old 05-15-06, 04:53 AM
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plex
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As much electrical problems as VW has had bla........
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Old 05-15-06, 05:03 AM
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CHIS350
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I'm sure it's OK to drive an Audi though...
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Old 05-15-06, 08:49 PM
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Originally Posted by CHIS350
I'm sure it's OK to drive an Audi though...
or Porsche and Bentley. but yeah the ad is crazy. Funny the first 39 times.
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Old 05-15-06, 10:06 PM
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bruce van
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This new VW commercial is really sad. There really isn't anything to sell the new Passat other
than it's lack of image.......sad really.

VW ad campaign: Our cars don't project anything. That's why we're cool. The redesign of
our newest car is so bland, it's great.


For their new ad agency. Here they are:

http://www.cpbgroup.com/
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Old 05-15-06, 10:20 PM
  #9  
Jewcano
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Is it just me or is this a repost??? Ive seen a thread on this topic fairly recently. Anywho.....VW is getting cocky.....
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Old 05-15-06, 10:58 PM
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foofighter
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Originally Posted by Jewtheist
Is it just me or is this a repost??? Ive seen a thread on this topic fairly recently. Anywho.....VW is getting cocky.....
https://www.clublexus.com/forums/sho...ght=commercial

i myself being a VAG guy was embarassed to see this ad...but have a Lamborghini is not compensating
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