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Nissan to develop own hybrid technology - going 180 degrees from initial stance

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Old 04-05-06, 09:17 PM
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Default Nissan to develop own hybrid technology - going 180 degrees from initial stance

Nissan's Parts May Enhance Batteries for Hybrid Cars (Update1)

April 5 (Bloomberg) -- Nissan Motor Co., dependent on Toyota Motor Corp. for gasoline-electric hybrid engines, said it's designing new battery components to close a technology gap with competitors.

Nissan's new motor, lithium-ion battery and inverter may nearly double the acceleration performance of vehicles that run on fuel cells, electricity or hybrid engines, Japan's second- largest carmaker said. The parts may be ready for use by 2009, said Executive Vice President Mitsuhiko Yama****a.

Chief Executive Carlos Ghosn initially opted not to follow Toyota and Honda Motor Co. in making hybrid vehicles since they cost more than conventional cars. Seeing the success of Toyota's Prius and Honda's Insight models and prompted by the need to meet U.S. fuel economy standards, Tokyo-based Nissan will unveil a gas-electric Altima sedan later this year, using Toyota parts.

Nissan is aiming for a new system that ``may be more efficient, high-powered and compact than the ones in the market today,'' said Credit Suisse's Tokyo-based analyst Koji Endo, who rates Nissan ``outperform.'' ``The new electric system may be used for Nissan's future hybrid and fuel-cell vehicles.''

Surging gasoline price pushed Nissan to look at alternative fuels, part of last fiscal year's record 450 billion yen ($3.8 billion) research investment. Nissan's Ghosn had said he's ``not so enthusiastic about hybrids'' because the gas-electric cars cost too much to build, and he ``hates selling cars at a loss.''

Price Gap

An ``appropriate price gap'' between a hybrid vehicle and one using a conventional gasoline engine should be about 200,000 yen in order to popularize the gas-electric version, Yama****a said, at a Tokyo interview on April 3.

Nissan's shares rose as much as 1.2 percent to 1,407 yen and changed hands at 1,406 yen at the 11 a.m. trading pause in Tokyo. The stock has risen 17.5 percent this year, outpacing the 7.2 percent gain by the key Topix index.

Nissan's electric motor and lithium-ion batteries will be up to 35 percent smaller and lighter, and 30 percent cheaper than conventional systems, the carmaker said. Its inverter, which regulates electricity used in a car's engine, will be 30 percent cheaper and 20 percent smaller with double the power, Nissan said.

``We are looking at developing more of the components'' before Nissan considers selling a hybrid engine system of its own, Yama****a said.

Nissan will introduce a hybrid version of the Altima sedan in the U.S. this year. The carmaker will be buying 100,000 units of the hybrid system from Toyota over the next five years.

Fuel Economy Standards

The hybrid Altima will be sold to help Nissan meet U.S. fuel economy standards, instead of selling it for business reasons because the cost of the gas-electric system is too high, Ghosn said at the 2006 North American International Auto Show in Detroit in January. The vehicle won't be profitable for Nissan at least in the first five years of sales, he said.

The hybrid Altima ``is an exception, because of emissions and regulations, not because of business reasons,'' he said.

The carmaker's attempt six years ago at selling a hybrid car wasn't profitable. It made 100 units of the Tino wagon, selling it for 3.15 million yen each, 40 percent more than a conventional model.

The Tino wagon was run on Nissan's Neo Hybrid system, which combines a lightweight lithium-ion battery with a gasoline engine. The system improved fuel economy by more than twofold while cutting carbon dioxide emissions by over 50 percent, Nissan said.

High Costs

The hybrid's ``cost is still higher than what customers are expecting to pay,'' Yama****a said. ``But we can't abandon this technology just because the cost is too high. We are working on solutions to cut costs.''

Global sales of hybrid vehicles were 0.5 percent of the 62.2 million new cars, light trucks, vans and wagons sold last year, according to an estimate by Hirofumi Yokoi, a Tokyo-based analyst at CSM Worldwide, a consulting company in Farmington Hills, Michigan.

A hybrid vehicle combines a gasoline engine with an electric motor. At low speeds, the motor powers the vehicle and the gasoline engine kicks in as the car gains speed. The battery pack for the motor is charged by the gasoline engine and by power regenerated whenever the brake is applied.

Research Budget

The maker of the Z sports car raised its research budget by 15 percent every year since 2001, turning record profits into investments to catch up with Toyota, while U.S.-based carmakers General Motors Corp. and Ford Motor Co. are closing factories and slashing jobs to improve their earnings.

``This tendency will continue in the coming years, but this will depend on what kind of advanced engineering we are going to do and how many models we will be releasing in the market,'' Yama****a said.

Nissan, with 17,700 researchers out of its global workforce of 163,686, has been hiring 10 percent more development staff every year since 2001.

Development cost may reach 5 percent of last fiscal year's total sales of 9 trillion yen, up from 4.6 percent from the previous year.
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Old 04-05-06, 09:30 PM
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LOL...and after all that time they wasted bashing the technology.
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Old 04-05-06, 10:29 PM
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well, i hope they catch up fast.....
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Old 04-06-06, 05:35 AM
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they are at least 5-6+ years behind
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Old 04-06-06, 09:18 AM
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Toyota is much further ahead in the hybrid technology and I'm sure Toyota is going to improve much more as time goes by. We're going to see the Camry hybrid next month and I'm sure it will sell very well just as other Toyota hybrid vehicles. Lexus is the only luxury brand with hybrids, RX 400h, GS 450h and LS 600h.

Last edited by Trexus; 04-07-06 at 08:32 AM.
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Old 04-06-06, 10:24 AM
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Sooo late....by the way I love how MR. Yama****a's name is **** out. The CL post police ain't playing.
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Old 04-06-06, 12:22 PM
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Originally Posted by LexArazzo
[B]...said Executive Vice President Mitsuhiko Yama****a.

..., Yama****a said.

'' Yama****a said. ...Yama****a said.

..

Ridiculous. Why would somebody not change their name if it has the F word in it?
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Old 04-07-06, 01:21 AM
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Hmmm, this explains the reason why they're moving from CA to TN. Since they are saving more money, they can now develop something they said they would never get into just a few years ago. The Ghosn Method....hypocritical.
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Old 04-07-06, 07:53 AM
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They did not say that they would never go hybrid. What they initially said was that going hybrid didn't make sense for them at that time.

Well, things have changed recently, with the spiking in gas prices and tougher gov't regulations.

Auto makers change their minds and plans all the time, including, gasp... the holy Toyota. There is nothing hypocritical about what Nissan is doing. It's called evolving and adapting business.
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Old 04-07-06, 09:25 AM
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Originally Posted by jrock65
They did not say that they would never go hybrid. What they initially said was that going hybrid didn't make sense for them at that time.

Well, things have changed recently, with the spiking in gas prices and tougher gov't regulations.

Auto makers change their minds and plans all the time, including, gasp... the holy Toyota. There is nothing hypocritical about what Nissan is doing. It's called evolving and adapting business.
I agree with this, and the time when hybrids started making new I think Ghosn had just started taking Nissan over. During this time Nissan was also in financial trouble and hybrids were uncertain to sell well anyway, at that time there seemed to be lots of skeptics. 5 years later or so, hybrids are here to stay and seemingly the market for them will only grow stronger; however, given the circumstances of Nissan financially 5 or so years ago, it was probably wise for them to be a follower rather than a leader. Had hybrids failed it would crippled Nissan, perhaps beyond revival.
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Old 04-07-06, 09:39 AM
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Ghosen and Renault is only about profit. The man has stated many times, 'if the vehicle won't make money, he won't build it,' no matter what. He said if he didn't think the Z would have made money, it would not have come out.

As we all know, Toyota has stated, hybrids= cost. They are not profitable yet. But long term, this is part of the future. We don't get Supras and manual cars, as they have invested billions and their best engineers in hybrids.

Nissan's idea of technology is using Renualt's diesal for their Infiniti's in the future (per their press release).

Bottom line though, I am VERY happy they turned their decision around. I salute all car makers trying to invest in hybrids, Honda, Toyota/Lexus and GM and now Nissan
 
Old 04-07-06, 09:57 AM
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Originally Posted by 1SICKLEX
Ghosen and Renault is only about profit. The man has stated many times, 'if the vehicle won't make money, he won't build it,' no matter what. He said if he didn't think the Z would have made money, it would not have come out.

As we all know, Toyota has stated, hybrids= cost. They are not profitable yet. But long term, this is part of the future. We don't get Supras and manual cars, as they have invested billions and their best engineers in hybrids.

Nissan's idea of technology is using Renualt's diesal for their Infiniti's in the future (per their press release).

Bottom line though, I am VERY happy they turned their decision around. I salute all car makers trying to invest in hybrids, Honda, Toyota/Lexus and GM and now Nissan
Dont forget Porsche in the near future as well
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Old 04-07-06, 10:27 AM
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Originally Posted by 92 SC400
I agree with this, and the time when hybrids started making new I think Ghosn had just started taking Nissan over. During this time Nissan was also in financial trouble and hybrids were uncertain to sell well anyway, at that time there seemed to be lots of skeptics. 5 years later or so, hybrids are here to stay and seemingly the market for them will only grow stronger; however, given the circumstances of Nissan financially 5 or so years ago, it was probably wise for them to be a follower rather than a leader. Had hybrids failed it would crippled Nissan, perhaps beyond revival.
Well put.

Since Nissan is doing pretty well right now, people tend to forget that the company was in trouble just a few years ago. They weren't in a position to take risks.
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