Loyalty Awards Put GM, Ford on Top
01-20-05, 06:13 AM
#1
Super Moderator
Thread Starter
Loyalty Awards Put GM, Ford on Top
Loyalty Award Winners - 2004 Model Year
Manufacturer General Motors
Make Ford Division
Small Car Saturn ION
Mid-size car Toyota Camry
Large Car Buick LeSabre
Luxury Car Cadillac DeVille
Prestige Luxury Car Lexus LS430
Sports Car Ford Mustang
Prestige Sports Car Jaguar XK
Minivan Chrysler Town & Country
Compact Pickup Ford Ranger
Full-Size Pickup Ford F-Series
Compact SUV Subaru Forester
Mid-Size SUV Mercury Mountaineer
Full-Size SUV Ford Expedition
Prestige SUV Land Rover Range Rover
January 20, 2005
Southfield, Michigan - R. L. Polk & Co. announced the ninth annual Polk Automotive Loyalty Awards at the 2005 Automotive News World Congress on Wednesday.
General Motors won for the fifth consecutive year in the Overall Manufacturer Category. "General Motors' success can be partially attributed to the wide range of vehicle offerings," said Stephen R. Polk, president and CEO of R. L. Polk & Co. "The more vehicle choices an automaker provides a returning customer, the more likely the customer will remain within the manufacturer family."
Ford Division, increasing its loyalty rate slightly from the previous year, won the Overall Make Award. Ford Division has won the award every year since the inaugural year of the Polk Loyalty Awards in 1996 and boasted the highest number of model loyalty awards with four models posting the highest loyalty rate within their vehicle segments.
The Jaguar XK and Land Rover Range Rover won in the Prestige Sports Car and Prestige SUV categories, respectively. This marks the first year a model from either make has won an award.
There were six repeat winners from 2003 within the segment level categories, all truck-based vehicles: Chrysler Town & Country, Ford Ranger, Ford F-Series, Subaru Forester, Mercury Mountaineer and Ford Expedition.
Meanwhile, new vehicle winners were almost entirely comprised of cars: Saturn ION, Toyota Camry, Buick LeSabre, Cadillac DeVille, Lexus LS 430, Ford Mustang, Jaguar XK, and the Land Rover Range Rover, the only new truck among the new winners.
"While most SUV, pickup truck, and minivan categories had the same winner as last year, the passenger car segment saw new additions," said Lonnie Miller, director of Analytical Solutions for Polk. "2004 placed added emphasis on new passenger cars and we expect the car-based segments will continue to diversify over the coming years." Miller added that automakers must continue to focus their efforts on retaining customers to their models in this increasingly expanded market.
The Polk Automotive Loyalty Awards recognize manufacturers for superior owner loyalty performance. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make.
source : canadiandriver.com
Manufacturer General Motors
Make Ford Division
Small Car Saturn ION
Mid-size car Toyota Camry
Large Car Buick LeSabre
Luxury Car Cadillac DeVille
Prestige Luxury Car Lexus LS430
Sports Car Ford Mustang
Prestige Sports Car Jaguar XK
Minivan Chrysler Town & Country
Compact Pickup Ford Ranger
Full-Size Pickup Ford F-Series
Compact SUV Subaru Forester
Mid-Size SUV Mercury Mountaineer
Full-Size SUV Ford Expedition
Prestige SUV Land Rover Range Rover
January 20, 2005
Southfield, Michigan - R. L. Polk & Co. announced the ninth annual Polk Automotive Loyalty Awards at the 2005 Automotive News World Congress on Wednesday.
General Motors won for the fifth consecutive year in the Overall Manufacturer Category. "General Motors' success can be partially attributed to the wide range of vehicle offerings," said Stephen R. Polk, president and CEO of R. L. Polk & Co. "The more vehicle choices an automaker provides a returning customer, the more likely the customer will remain within the manufacturer family."
Ford Division, increasing its loyalty rate slightly from the previous year, won the Overall Make Award. Ford Division has won the award every year since the inaugural year of the Polk Loyalty Awards in 1996 and boasted the highest number of model loyalty awards with four models posting the highest loyalty rate within their vehicle segments.
The Jaguar XK and Land Rover Range Rover won in the Prestige Sports Car and Prestige SUV categories, respectively. This marks the first year a model from either make has won an award.
There were six repeat winners from 2003 within the segment level categories, all truck-based vehicles: Chrysler Town & Country, Ford Ranger, Ford F-Series, Subaru Forester, Mercury Mountaineer and Ford Expedition.
Meanwhile, new vehicle winners were almost entirely comprised of cars: Saturn ION, Toyota Camry, Buick LeSabre, Cadillac DeVille, Lexus LS 430, Ford Mustang, Jaguar XK, and the Land Rover Range Rover, the only new truck among the new winners.
"While most SUV, pickup truck, and minivan categories had the same winner as last year, the passenger car segment saw new additions," said Lonnie Miller, director of Analytical Solutions for Polk. "2004 placed added emphasis on new passenger cars and we expect the car-based segments will continue to diversify over the coming years." Miller added that automakers must continue to focus their efforts on retaining customers to their models in this increasingly expanded market.
The Polk Automotive Loyalty Awards recognize manufacturers for superior owner loyalty performance. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make.
source : canadiandriver.com
01-20-05, 07:21 AM
#2
Lexus Fanatic
Even though it is no secret that GM's market share is slipping and has been for many years, the high level of owner loyalty and repeat buyers of Ford and GM-nameplate vehicles can easily be explained by two factors.
One is the almost cultlike devotion of Ford F-150 and Chevy Silverado drivers to their trucks. Trying to crack this market is like trying to crack the Rock of Gibraltar. These two vehicles alone have for many years been the two top-selling vehicles in the country, (roughly doubling the sales of Accords and Camrys) and of course they are offered in both 2WD and 4WD for off-roading and foul-weather areas. The recent additions of exended-cab and Quad-cab versions and of high-performance versions like the Ford Lightning and Silverado SS have only increased their popularity even more. Full-size Dodge Ram pickups have been steadliy increasing their popularity since the major redesign in 1994 that first gave them the droop-fender big-rig look, but still trail Ford and Chevy by a wide margin. The recent Viper-engine SRT-10 will also help a little but probably will not be produced in large numbers.
This popularity of domestic full-size trucks has filtered down to some extent in good sales for the smaller Ford Ranger, Dodge Dakota, and Chevy Colorado/GMC Canyon trucks (new last year), and in recent years Toyota and Nissan trucks have made some inroads, especially on the East and West Coasts, but by and large big Ford and Chevy trucks still rule the roost in the U.S.
Two, while foreign-nameplate vehicles tend to popular in the urban areas of the East and West Coasts, there are still vast areas of the middle of the country where the bulk of the population is just as addicted to American-nameplate cars as they are trucks. The general mind-set in many of these areas is that somehow we have a DUTY to buy a Detroit-sourced product and that somehow it is unpatriotic to drive a foreign nameplate. This attitude can be illustrated by the recent conversation I had with one of my uncles in southern Indiana where he said "It's just downright Un-American to buy a Honda" ( I had recommended a Civic, among several other good small cars, as a good commuter car for his daughter...my cousin). Never mind the fact that hundreds of thousands of Hondas and Toyotas are built right next door in neighboring Ohio and Kentucky with American labor and are considered American cars, or that Mazdas are built in Michigan...Detroit's home state, or that Subarus are built RIGHT THERE in Lafayette, Indiana, or that many other so-called "Foreign" products like BMW, Mercedes, Nissan, and others build some of their products right here at home, or that some "American" cars like the Ford Focus, Chevy Malibu and Cobalt, and Saturn Ion are merely rebadged versions of GM and Ford world platforms. Nope..........these people have stubbornly gotten it through their minds that an "American" product is American and a "Foreign" product is foreign....and you don't drive "foreign" products in the Midwest.
In the South, of course, the popularity of NASCAR/ Winston Cup and the old " Win on Sunday, sell on Monday " factor keeps the sales of domestic cars high, especially the Chevy Monte Carlo, Ford Taurus, and Dodge Intrepid....together with the classic Southern pickup driver...but what is interesting is that Toyota Tundras have recently joined the NASCAR Truck Craftsman series. A Toyota truck engine plant will soon open in San Antonio, Texas.
The Buick LeSabre / Park Avenue, Cadillac DeVille, and Mercury Grand Marquis are enormously popular with older people and retirees in Florida and in Great Lakes states like Ohio, Wisconsin, and Michigan.
The one so-called "foreign" nameplate......and perhaps the only one....... that has become become popular in the middle of the country is Subaru, with their generally good reliability, inexpensive and well-proved AWD systems, and the ability to go through snow without the lousy gas mileage of big SUV's. (And, of course, as I have already mentioned, some of them are built in Indiana). Subarus, always popular in the Northeast, have recently become popular in the snow-packed Colorado Rockies and the Snow Belt areas in the Great Lakes....partly due to its endorsement as the offical brand of the U.S. Olympic Ski Teams.
One is the almost cultlike devotion of Ford F-150 and Chevy Silverado drivers to their trucks. Trying to crack this market is like trying to crack the Rock of Gibraltar. These two vehicles alone have for many years been the two top-selling vehicles in the country, (roughly doubling the sales of Accords and Camrys) and of course they are offered in both 2WD and 4WD for off-roading and foul-weather areas. The recent additions of exended-cab and Quad-cab versions and of high-performance versions like the Ford Lightning and Silverado SS have only increased their popularity even more. Full-size Dodge Ram pickups have been steadliy increasing their popularity since the major redesign in 1994 that first gave them the droop-fender big-rig look, but still trail Ford and Chevy by a wide margin. The recent Viper-engine SRT-10 will also help a little but probably will not be produced in large numbers.
This popularity of domestic full-size trucks has filtered down to some extent in good sales for the smaller Ford Ranger, Dodge Dakota, and Chevy Colorado/GMC Canyon trucks (new last year), and in recent years Toyota and Nissan trucks have made some inroads, especially on the East and West Coasts, but by and large big Ford and Chevy trucks still rule the roost in the U.S.
Two, while foreign-nameplate vehicles tend to popular in the urban areas of the East and West Coasts, there are still vast areas of the middle of the country where the bulk of the population is just as addicted to American-nameplate cars as they are trucks. The general mind-set in many of these areas is that somehow we have a DUTY to buy a Detroit-sourced product and that somehow it is unpatriotic to drive a foreign nameplate. This attitude can be illustrated by the recent conversation I had with one of my uncles in southern Indiana where he said "It's just downright Un-American to buy a Honda" ( I had recommended a Civic, among several other good small cars, as a good commuter car for his daughter...my cousin). Never mind the fact that hundreds of thousands of Hondas and Toyotas are built right next door in neighboring Ohio and Kentucky with American labor and are considered American cars, or that Mazdas are built in Michigan...Detroit's home state, or that Subarus are built RIGHT THERE in Lafayette, Indiana, or that many other so-called "Foreign" products like BMW, Mercedes, Nissan, and others build some of their products right here at home, or that some "American" cars like the Ford Focus, Chevy Malibu and Cobalt, and Saturn Ion are merely rebadged versions of GM and Ford world platforms. Nope..........these people have stubbornly gotten it through their minds that an "American" product is American and a "Foreign" product is foreign....and you don't drive "foreign" products in the Midwest.
In the South, of course, the popularity of NASCAR/ Winston Cup and the old " Win on Sunday, sell on Monday " factor keeps the sales of domestic cars high, especially the Chevy Monte Carlo, Ford Taurus, and Dodge Intrepid....together with the classic Southern pickup driver...but what is interesting is that Toyota Tundras have recently joined the NASCAR Truck Craftsman series. A Toyota truck engine plant will soon open in San Antonio, Texas.
The Buick LeSabre / Park Avenue, Cadillac DeVille, and Mercury Grand Marquis are enormously popular with older people and retirees in Florida and in Great Lakes states like Ohio, Wisconsin, and Michigan.
The one so-called "foreign" nameplate......and perhaps the only one....... that has become become popular in the middle of the country is Subaru, with their generally good reliability, inexpensive and well-proved AWD systems, and the ability to go through snow without the lousy gas mileage of big SUV's. (And, of course, as I have already mentioned, some of them are built in Indiana). Subarus, always popular in the Northeast, have recently become popular in the snow-packed Colorado Rockies and the Snow Belt areas in the Great Lakes....partly due to its endorsement as the offical brand of the U.S. Olympic Ski Teams.
Last edited by mmarshall; 01-20-05 at 08:04 AM.
01-20-05, 08:33 AM
#3
Guest
Posts: n/a
Originally Posted by mmarshall
Even though it is no secret that GM's market share is slipping and has been for many years, the high level of owner loyalty and repeat buyers of Ford and GM-nameplate vehicles can easily be explained by two factors.
One is the almost cultlike devotion of Ford F-150 and Chevy Silverado drivers to their trucks. Trying to crack this market is like trying to crack the Rock of Gibraltar. These two vehicles alone have for many years been the two top-selling vehicles in the country, (roughly doubling the sales of Accords and Camrys) and of course they are offered in both 2WD and 4WD for off-roading and foul-weather areas. The recent additions of exended-cab and Quad-cab versions and of high-performance versions like the Ford Lightning and Silverado SS have only increased their popularity even more. Full-size Dodge Ram pickups have been steadliy increasing their popularity since the major redesign in 1994 that first gave them the droop-fender big-rig look, but still trail Ford and Chevy by a wide margin. The recent Viper-engine SRT-10 will also help a little but probably will not be produced in large numbers.
This popularity of domestic full-size trucks has filtered down to some extent in good sales for the smaller Ford Ranger, Dodge Dakota, and Chevy Colorado/GMC Canyon trucks (new last year), and in recent years Toyota and Nissan trucks have made some inroads, especially on the East and West Coasts, but by and large big Ford and Chevy trucks still rule the roost in the U.S.
Two, while foreign-nameplate vehicles tend to popular in the urban areas of the East and West Coasts, there are still vast areas of the middle of the country where the bulk of the population is just as addicted to American-nameplate cars as they are trucks. The general mind-set in many of these areas is that somehow we have a DUTY to buy a Detroit-sourced product and that somehow it is unpatriotic to drive a foreign nameplate. This attitude can be illustrated by the recent conversation I had with one of my uncles in southern Indiana where he said "It's just downright Un-American to buy a Honda" ( I had recommended a Civic, among several other good small cars, as a good commuter car for his daughter...my cousin). Never mind the fact that hundreds of thousands of Hondas and Toyotas are built right next door in neighboring Ohio and Kentucky with American labor and are considered American cars, or that Mazdas are built in Michigan...Detroit's home state, or that Subarus are built RIGHT THERE in Lafayette, Indiana, or that many other so-called "Foreign" products like BMW, Mercedes, Nissan, and others build some of their products right here at home, or that some "American" cars like the Ford Focus, Chevy Malibu and Cobalt, and Saturn Ion are merely rebadged versions of GM and Ford world platforms. Nope..........these people have stubbornly gotten it through their minds that an "American" product is American and a "Foreign" product is foreign....and you don't drive "foreign" products in the Midwest.
In the South, of course, the popularity of NASCAR/ Winston Cup and the old " Win on Sunday, sell on Monday " factor keeps the sales of domestic cars high, especially the Chevy Monte Carlo, Ford Taurus, and Dodge Intrepid....together with the classic Southern pickup driver...but what is interesting is that Toyota Tundras have recently joined the NASCAR Truck Craftsman series. A Toyota truck engine plant will soon open in San Antonio, Texas.
The Buick LeSabre / Park Avenue, Cadillac DeVille, and Mercury Grand Marquis are enormously popular with older people and retirees in Florida and in Great Lakes states like Ohio, Wisconsin, and Michigan.
The one so-called "foreign" nameplate......and perhaps the only one....... that has become become popular in the middle of the country is Subaru, with their generally good reliability, inexpensive and well-proved AWD systems, and the ability to go through snow without the lousy gas mileage of big SUV's. (And, of course, as I have already mentioned, some of them are built in Indiana). Subarus, always popular in the Northeast, have recently become popular in the snow-packed Colorado Rockies and the Snow Belt areas in the Great Lakes....partly due to its endorsement as the offical brand of the U.S. Olympic Ski Teams.
One is the almost cultlike devotion of Ford F-150 and Chevy Silverado drivers to their trucks. Trying to crack this market is like trying to crack the Rock of Gibraltar. These two vehicles alone have for many years been the two top-selling vehicles in the country, (roughly doubling the sales of Accords and Camrys) and of course they are offered in both 2WD and 4WD for off-roading and foul-weather areas. The recent additions of exended-cab and Quad-cab versions and of high-performance versions like the Ford Lightning and Silverado SS have only increased their popularity even more. Full-size Dodge Ram pickups have been steadliy increasing their popularity since the major redesign in 1994 that first gave them the droop-fender big-rig look, but still trail Ford and Chevy by a wide margin. The recent Viper-engine SRT-10 will also help a little but probably will not be produced in large numbers.
This popularity of domestic full-size trucks has filtered down to some extent in good sales for the smaller Ford Ranger, Dodge Dakota, and Chevy Colorado/GMC Canyon trucks (new last year), and in recent years Toyota and Nissan trucks have made some inroads, especially on the East and West Coasts, but by and large big Ford and Chevy trucks still rule the roost in the U.S.
Two, while foreign-nameplate vehicles tend to popular in the urban areas of the East and West Coasts, there are still vast areas of the middle of the country where the bulk of the population is just as addicted to American-nameplate cars as they are trucks. The general mind-set in many of these areas is that somehow we have a DUTY to buy a Detroit-sourced product and that somehow it is unpatriotic to drive a foreign nameplate. This attitude can be illustrated by the recent conversation I had with one of my uncles in southern Indiana where he said "It's just downright Un-American to buy a Honda" ( I had recommended a Civic, among several other good small cars, as a good commuter car for his daughter...my cousin). Never mind the fact that hundreds of thousands of Hondas and Toyotas are built right next door in neighboring Ohio and Kentucky with American labor and are considered American cars, or that Mazdas are built in Michigan...Detroit's home state, or that Subarus are built RIGHT THERE in Lafayette, Indiana, or that many other so-called "Foreign" products like BMW, Mercedes, Nissan, and others build some of their products right here at home, or that some "American" cars like the Ford Focus, Chevy Malibu and Cobalt, and Saturn Ion are merely rebadged versions of GM and Ford world platforms. Nope..........these people have stubbornly gotten it through their minds that an "American" product is American and a "Foreign" product is foreign....and you don't drive "foreign" products in the Midwest.
In the South, of course, the popularity of NASCAR/ Winston Cup and the old " Win on Sunday, sell on Monday " factor keeps the sales of domestic cars high, especially the Chevy Monte Carlo, Ford Taurus, and Dodge Intrepid....together with the classic Southern pickup driver...but what is interesting is that Toyota Tundras have recently joined the NASCAR Truck Craftsman series. A Toyota truck engine plant will soon open in San Antonio, Texas.
The Buick LeSabre / Park Avenue, Cadillac DeVille, and Mercury Grand Marquis are enormously popular with older people and retirees in Florida and in Great Lakes states like Ohio, Wisconsin, and Michigan.
The one so-called "foreign" nameplate......and perhaps the only one....... that has become become popular in the middle of the country is Subaru, with their generally good reliability, inexpensive and well-proved AWD systems, and the ability to go through snow without the lousy gas mileage of big SUV's. (And, of course, as I have already mentioned, some of them are built in Indiana). Subarus, always popular in the Northeast, have recently become popular in the snow-packed Colorado Rockies and the Snow Belt areas in the Great Lakes....partly due to its endorsement as the offical brand of the U.S. Olympic Ski Teams.
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