I would imagine the relatively low profile on the release is that they don't want to take attention away from the ES350 sales either, which are pretty healthy right now. I know that the GS is a full $10K more, comparably equipment, but it would still steal some thunder from the ES. I'm sure the same won't be when the LS is officially introduced.
As for pricing, there will definitely be people out there who were waiting for the 3.5 to be released rather than purchase the 3.0. With some posters on this site that have test drove the vehicle, they have noted not much increase in performance, so it actually might be a good time to get a year end GS300 at a very good price if you don't need the extra HP.
I would imagine by end of year or early next year the 2007 GS will sell for close to invoice but for now, since it's 'brand new' you would have to pay MSRP or close to it.
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