Top 10 U.S. luxury car states

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11-06-09, 08:53 PM

encore888

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Top 10 U.S. luxury car states

http://www.forbes.com/2009/11/06/lux...eslife_vehicle

Quote:

States With The Most Expensive Cars
Hannah Elliott, 11.06.09, 04:00 PM EST
Big cities aren't the only places people drive high-end vehicles.

Broadly speaking, however, California, Florida and New York are the epicenters for luxury and exotic cars. That's important because automakers must cater to their widest audiences as they introduce each new model--especially with launches of 2010 models in high gear.

Behind the Numbers
To determine the states where drivers purchase the most luxury cars, we used data provided by Experian Automotive, a Schaumburg, Ill.-based analysis and consulting firm. Experian provided registration numbers, by car brand, for each state and further itemized each car brand based on where it registered the most units. We then calculated the percentage of luxury cars sold compared to total new cars sold in each state and ranked them accordingly.

Pockets of Luxury
The big three sellers on our luxury list are Lexus (153,809 units sold nationwide), BMW (144,472 units sold nationwide) and Mercedes-Benz (131,146 units sold nationwide).

1. California
Percent of Cars Sold that are Luxury Brands: 15.9%
Most Popular Luxury Brand: Mercedes-Benz
Total Sold: 34,926
Second-Most Popular Luxury Brand: Lexus
Total Sold: 32,329
Most-Popular Niche Luxury Brand: Maserati
Total Sold: 233
Total Cars Sold Statewide: 798,831

2. Florida
Percent of Cars Sold that are Luxury Brands: 13.8%
Most Popular Luxury Brand: BMW
Total Sold: 20,503
Second-Most Popular Luxury Brand: Lexus
Total Sold: 17,955
Most-Popular Niche Luxury Brand: Maserati
Total Sold: 271
Total Cars Sold Statewide: 554,588

3. New York
Percent of Cars Sold that are Luxury Brands: 11.4%
Most Popular Luxury Brand: BMW
Total Sold: 17,034
Second-Most Popular Luxury Brand: Mercedes-Benz
Total Sold: 16,638
Most-Popular Niche Luxury Brand: Maserati
Total Sold: 127
Total Cars Sold Statewide: 573,497

4. New Jersey
Percent of Cars Sold that are Luxury Brands: 8.5%
Most Popular Luxury Brand: Lexus
Total Sold: 5,056
Second-Most Popular Luxury Brand: BMW
Total Sold: 4,043
Most-Popular Niche Luxury Brand: Bentley
Total Sold: 63
Total Cars Sold Statewide: 233,909

5. Virginia
Percent of Cars Sold that are Luxury Brands: 7.2%
Most Popular Luxury Brand: BMW
Total Sold: 4,016
Second-Most Popular Luxury Brand: Mercedes-Benz
Total Sold: 3,269
Most-Popular Niche Luxury Brand: Aston Martin
Total Sold: 20
Total Cars Sold Statewide: 211,753

6. Georgia
Percent of Cars Sold that are Luxury Brands: 8.2%
Most Popular Luxury Brand: Mercedes-Benz
Total Sold: 4,209
Second-Most Popular Luxury Brand: BMW
Total Sold: 3,955
Most-Popular Niche Luxury Brand: Maserati
Total Sold: 37
Total Cars Sold Statewide: 186,677

7. Illinois
Percent of Cars Sold that are Luxury Brands: 6.6%
Most Popular Luxury Brand: Lexus
Total Sold: 5,034
Second-Most Popular Luxury Brand: BMW
Total Sold: 4,043
Most-Popular Niche Luxury Brand: Maserati
Total Sold: 56
Total Cars Sold Statewide: 318,655

8. Texas
Percent of Cars Sold that are Luxury Brands: 6.5%
Most Popular Luxury Brand: Lexus
Total Sold: 13,099
Second-Most Popular Luxury Brand: Mercedes-Benz
Total Sold: 8,158
Most-Popular Niche Luxury Brand: Maserati
Total Sold: 94
Total Cars Sold Statewide: 681,057

9. Pennsylvania
Percent of Cars Sold that are Luxury Brands: 6.2%
Most Popular Luxury Brand: Lexus
Total Sold: 5,740
Second-Most Popular Luxury Brand: BMW
Total Sold: 5,695
Most-Popular Niche Luxury Brand: Bentley
Total Sold: 20
Total Cars Sold Statewide: 378,168

10. Ohio
Percent of Cars Sold that are Luxury Brands: 5%
Most Popular Luxury Brand: Lexus
Total Sold: 4,321
Second-Most Popular Luxury Brand: BMW
Total Sold: 3,361
Most-Popular Niche Luxury Brand: Maserati
Total Sold: 18
Total Cars Sold Statewide: 320,513

11-06-09, 08:56 PM

LexFather

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Wow, that is a very interesting piece of information. Thanks!!!

11-06-09, 08:57 PM

JessePS

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Seems like some people in NJ and Virginia have some expensive taste lol

11-06-09, 09:08 PM

Gojirra99

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Quote:

Originally Posted by JessePS

Seems like some people in NJ and Virginia have some expensive taste lol

Why ? because they buy more Bentley's and Astons ?

Rolls Royce and Maybach do not appear in this list at all, but they both significantly more expensive than Bentley and Aston, so they sell fewer of them, but those who bought them have more expensive tastes. I wonder which states sold the most Rolls Royce's and Maybach's ?

11-06-09, 09:09 PM

CDNROCKIES

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I find it really interesting that Maserati is the leading "niche" brand...however they define that?

11-06-09, 09:33 PM

LexFather

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Quote:

Originally Posted by CDNROCKIES

I find it really interesting that Maserati is the leading "niche" brand...however they define that?

I was wondering that...I didn't read the article though.....

I can confirm GA loves their Benzes and BMWs.

11-06-09, 10:11 PM

ivanz

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"Most Popular Luxury Brand" is Lexus for almost all of them.

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11-06-09, 10:19 PM

MPLexus301

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Why isn't GA ranked 5th and VA ranked 6th? Looking at the numbers I don't understand.

11-06-09, 10:20 PM

rominl

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interesting study, cali definitely has a lot of rich people, haha... i wonder if they have survey on exotics

11-06-09, 11:16 PM

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metalgear

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looks like Lexus won this

11-06-09, 11:28 PM

#11

Fizzboy7

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A lot of this has to do with demographics and cultures too. For example, in my parent's Porter Ranch, CA neighborhood, there's a high concentration of Korean people. Every other driveway has a Lexus RX in it.

11-06-09, 11:42 PM

#12

iKenn

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Gees, how can all you people fit in CA.

11-07-09, 02:20 AM

#13

Hoovey689

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Lol, didn't need to read this top 10 to know that Cali was tops in Luxury car sales

11-07-09, 04:20 AM

#14

-J-P-L-

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Quote:

Originally Posted by Hoovey2411

Lol, didn't need to read this top 10 to know that Cali was tops in Luxury car sales

Especially since they're about to collapse under debt and have the second highest unemployment rate in the country. But as long as they look good going down.