Toyota Reports February Sales

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Toyota Motor Sales (TMS),
U.S.A., Inc., today reported February sales of 100,027 vehicles. With
equal selling days in February 2009 and 2010, sales were down 8.7
percent from the year-ago month on a daily selling rate and unadjusted
raw volume basis.
 

The Toyota Division posted February sales of 86,240 units, a
decrease of 10.6 percent from the same period last year.  The Lexus
Division reported February sales of 13,787 units, an increase of 5.2
percent over the year-ago month.
 
Toyota Division
Toyota Division passenger cars
recorded sales of 52,827 units, a decrease of 10.3 percent from last
February.  Passenger car sales were led by Corolla with sales of 16,996
units for the month. Camry and Camry Hybrid posted combined February
sales of 16,552 units.  The Prius mid-size gas-electric hybrid posted
February sales of 7,968 units, up 10.2 percent over the year-ago
month.  Venza reported sales of 3,414 units for the month.
 
Toyota Division light trucks posted sales of 33,413 units in
February.  Light truck sales were led by the Tacoma mid-size pickup,
which reported sales of 8,325 units for the month, up 5.7 percent over
last February. The RAV4 compact SUV recorded monthly sales of 6,799
units.  Highlander and Highlander Hybrid posted combined sales of 3,615
units for the month.  The all-new 4Runner reported February sales of
2,973 units, up 54.7 percent over the year-ago month. The Tundra
full-size pickup recorded sales of 5,468 units. 
 
Scion posted February sales of 3,027 units.  The xB urban utility
vehicle led the way with sales of 1,539 units.  The tC sports coupe
posted February sales of 860 units. The xD reported sales of 628 units
for the month.
 
Lexus Division
Lexus reported passenger car
sales of 6,366 units, up 4.5 percent over the year-ago month.  Lexus
passenger car sales were led by the recently revised ES 350 entry
luxury sedan which posted sales of 2,349 units.  The IS luxury sports
sedan reported combined sales of 1,991 units. The HS 250h luxury hybrid
sedan recorded February sales of 712 units.
 
Lexus light trucks recorded sales of 7,421 units, up 5.8 percent
over last February.  Lexus sales were led by the RX, which posted
combined February sales of 5,694 units.  The all-new GX mid-size luxury
utility vehicle reported sales of 1,473 units. 
 
TMS Hybrids
TMS posted February sales of
10,957 hybrid vehicles.  Toyota Division posted sales of 9,318 hybrids
for the month.  Lexus Division reported sales 1,639 hybrids in February.
 
There were 24 selling days this month and last February.

TOYOTA  RETAIL  SALES                       
(INCLUDES FLEET & HAWAII)                     
February, 2010                            

                                                                           

                                                       

                              — CURRENT MONTH —  — CALENDAR YEAR TO DATE —

                                              DSR %                     DSR %

                               2010     2009  CHG      2010     2009    CHG

                               —-     —-  —      —-     —-    —

                                                                           

    YARIS                     4,138    4,779  -13.4   7,814    9,219  -11.7

    COROLLA                  16,996   18,103   -6.1  34,117   37,341   -4.8

    CAMRY                    16,552   20,634  -19.8  32,344   41,416  -18.7

    VENZA                     3,414    2,315   47.5   6,978    3,709   96.0

    AVALON                      732    2,100  -65.1   1,676    4,219  -58.6

    PRIUS                     7,968    7,232   10.2  16,452   15,353   11.6

    SCION xB                  1,539    1,640   -6.2   2,925    3,355   -9.2

    SCION tC                    860    1,203  -28.5   1,718    2,444  -26.8

    SCION xD                    628      856  -26.6   1,419    1,823  -18.9

    TOTAL TOYOTA DIV. PASS.                                                

     CAR                     52,827   58,863  -10.3 105,443  118,880   -7.6

    ———————–  ——   ——  —– ——-  ——-   —-

    ES                        2,349    2,575   -8.8   5,272    5,546   -1.0

    HS                          712        0    N/A   1,959        0    N/A

    LS                          799      700   14.1   1,891    1,604   22.8

    SC                           27       76  -64.5      51      149  -64.3

    GS                          488      595  -18.0   1,017    1,493  -29.0

    IS                        1,991    2,147   -7.3   4,194    4,547   -3.9

    TOTAL LEXUS PASS. CAR     6,366    6,093    4.5  14,384   13,339   12.3

    ———————     —–    —–    —  ——   ——   —-

    TOTAL TOYOTA PASS. CAR   59,193   64,956   -8.9 119,827  132,219   -5.6

    ———————-   ——   ——   —- ——-  ——-   —-

    SIENNA                    4,033    5,334  -24.4   6,615   11,860  -41.9

    RAV4                      6,799    8,398  -19.0  14,693   16,432   -6.9

    FJ CRUISER                1,359    1,616  -15.9   2,622    4,212  -35.2

    4RUNNER                   2,973    1,922   54.7   5,979    5,113   21.8

    HIGHLANDER                3,615    5,008  -27.8   8,093   10,765  -21.7

    LAND CRUISER                120      128   -6.3     265      285   -3.1

    SEQUOIA                     721    1,606  -55.1   1,365    3,198  -55.5

    TOTAL SUV                15,587   18,678  -16.5  33,017   40,005  -14.0

    ———                ——   ——  —–  ——   ——  —–

    4X2 TACOMA                4,236    3,980    6.4   7,472    7,890   -1.4

    4X4 TACOMA                4,089    3,894    5.0   7,600    7,603    4.1

    TOTAL TACOMA              8,325    7,874    5.7  15,072   15,493    1.3

    TUNDRA                    5,468    5,726   -4.5   9,372   12,802  -23.7

    TOTAL PICKUP             13,793   13,600    1.4  24,444   28,295  -10.0

    TOTAL TOYOTA DIV. LT                                                   

     TRUCK                   33,413   37,612  -11.2  64,076   80,160  -16.7

    LX                          254      281   -9.6     536      609   -8.3

    GX                        1,473      516  185.5   3,002    1,144  173.3

    RX                        5,694    6,218   -8.4  11,382   12,738   -6.9

    TOTAL LEXUS LIGHT TRUCK   7,421    7,015    5.8  14,920   14,491    7.3

    ———————–   —–    —–    —  ——   ——    —

    TOTAL TOYOTA LIGHT                                                     

     TRUCK                   40,834   44,627   -8.5  78,996   94,651  -13.1

    ——————       ——   ——   —-  ——   ——  —–

    TOTAL TOYOTA DIV.        86,240   96,475  -10.6 169,519  199,040  -11.3

    TOTAL LEXUS              13,787   13,108    5.2  29,304   27,830    9.7

    ———–              ——   ——    —  ——   ——    —

    TOTAL TOYOTA            100,027  109,583   -8.7 198,823  226,870   -8.7

    MEMO:                                                                  

    DOM. COROLLA             16,499   14,194   16.2  32,792   28,642   19.3

    DOM. CAMRY               16,422   20,271  -19.0  31,994   40,587  -17.9

    DOM. RAV4                 2,070    1,890    9.5   3,986    2,212   87.7

    DOM. HIGHLANDER           2,544        0    N/A   5,068        0    N/A

    DOM. PICKUP              13,793   13,600    1.4  24,444   28,295  -10.0

    DOM. RX                   4,463    3,625   23.1   8,708    8,475    7.0

                                                                           

    SELLING DAYS                 24       24             48       50       

    ————                —      —            —      —       

                                                                           

                                                                           

                                                                           

    TOYOTA DIV. IMPORT CAR   15,760   19,983  -21.1  32,003   41,723  -20.1

    LEXUS IMPORT CAR          6,366    6,093    4.5  14,384   13,339   12.3

    TOYOTA DIV NA BUILT                                                    

     CARS                    37,067   38,880   -4.7  73,440   77,157   -0.9

    TOTAL TOYOTA CARS        59,193   64,956   -8.9 119,827  132,219   -5.6

                                                                           

    TOYOTA DIV. IMPORT LT                                                  

     TRUCK                   10,252   15,182  -32.5  22,598   34,595  -32.0

    LEXUS IMPORT LT TRUCK     2,958    3,390  -12.7   6,212    6,016    7.6

    TOYOTA DIV NA BUILT LT                                                 

     TRUCK                   23,161   22,430    3.3  41,478   45,565   -5.2

    LEXUS NA BUILT LT TRUCK   4,463    3,625   23.1   8,708    8,475    7.0

    TOTAL TOYOTA LT TRUCK    40,834   44,627   -8.5  78,996   94,651  -13.1

    ———————    ——   ——   —-  ——   ——  —–

                                                                           

    SPORT UTILITY VEHICLES   21,649   24,077  -10.1  45,315   50,284   -6.1

       Memo: Lexus Sport                                                   

        Utility               7,421    7,015    5.8  14,920   14,491    7.3

                                                                           

    SMALL VANS                4,033    5,334  -24.4   6,615   11,860  -41.9

    PICKUPS                  13,793   13,600    1.4  24,444   28,295  -10.0

                                                                           

    ———————-   ——   ——    —  ——   ——  —–

    * NORTH AMERICAN BUILT                                                 

     VEHICLES                                                              

    COROLLA                  16,499   14,194   16.2  32,792   28,642   19.3

    CAMRY                    16,422   20,271  -19.0  31,994   40,587  -17.9

    VENZA                     3,414    2,315   47.5   6,978    3,709   96.0

    AVALON                      732    2,100  -65.1   1,676    4,219  -58.6

    SIENNA                    4,033    5,334  -24.4   6,615   11,860  -41.9

    RAV4                      2,070    1,890    9.5   3,986    2,212   87.7

    HIGHLANDER                2,544        0    N/A   5,068        0    N/A

    PICKUP                   13,793   13,600    1.4  24,444   28,295  -10.0

    SEQUOIA                     721    1,606  -55.1   1,365    3,198  -55.5

    RX                        4,463    3,625   23.1   8,708    8,475    7.0

    TOTAL                    64,691   64,935   -0.4 123,626  131,197   -1.8

    N.A. VEHICLES % OF                                                     

     TOTAL                     64.7%    59.3%          62.2%    57.8%      

                                                                           

    SELLING DAYS                 24       24             48       50       

    DSR = DAILY SELLING RATE                                               

    ————————    —      —            —      —      

Credit: Toyota Motor Sales, USA, Inc.

 

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