Royal Flushness

Skip the first 30 seconds. Dropped IS300 at 2:00 Here’s the definition from the guys who coined the term “Hellaflush is all about car styling while being functional. It focuses mostly on exterior aesthetics while tipping its hat to the performance side of tuning.” “Flushness” is a relatively new phenomenon in the auto world, but it’s one that Lexus owners have taken to with aplomb. 

Low offset, low ride heights, tucked tires… The focus is on fitment and driveability, not pure looks or lowness. All three of the cars in this video are great examples. Especially the IS 300 that comes in at 2:00. Hot stuff.